Why Marketers Should Use LinkedIn For B2B Lead Generation To Generate Business
“LinkedIn is all about business. The mindset and intent are naturally more receptive to solving business problems.”
Brian Clark, Founder & CEO, Copyblogger
Well, LinkedIn has become one of the most important online platforms for B2B lead generation. In past few years, its reach has grown substantially in every segment and marketers are incorporating it as a major business lead generation source in their marketing strategy. However many marketers still wonder how to use this platform efficiently for sharing marketing content and qualifying the B2B leads through LinkedIn profile?
In 2011, only 68% of participants were mentioning LinkedIn as their key social media network but by 2014, this number grew significantly to 88%.
Green Hat, research Report Unveils this information
No doubt, LinkedIn is a great platform which is used for maintaining professional contacts and sharing business updates in the form of brilliant articles and posts online. It helps you in shaping online presence of all type of businesses and engages their followers for the high number of business leads generation.
Oktopost, a social media marketing platform released an interesting data after the analysis of 100,000 plus post on various social media platforms including Twitter, Facebook, Google+, LinkedIn and many others:
80 % of b2b leads were through LinkedIn!
Here’s the % of B2B leads generated through different social networks:
- LinkedIn – 80.33 percent
- Twitter – 12.73 percent
- Facebook – 6.73 percent
- Google+ – 0.21 percent
These are the total number of conversions from different social media platforms. Other information revealed by Oktopost includes:
- B2B leads are most likely to convert between 1 and 4 PM.
- The update posts that had 248 characters performed the best.
- 1 in 3 posts that triggered engagement had a question mark in it.
So, it means LinkedIn has become a powerful lead generation source and any of you can use it efficiently after knowing about how to use its features effectively for introducing you organization as an industry leader.
LinkedIn and B2B Lead Generation –A Winning Combination
B2B marketers are using linkedIn to connect with perspective buyers to sell their products and services. It is a winning combination because of some surprising facts:
- “94% of B2B Marketers use LinkedIn to distribute their content”
- “43% of marketers say that they have sourced a customer from LinkedIn” HubSpot Reports
- “50% of LinkedIn members report they are more likely to buy from a company they engage with on LinkedIn”
- Apart from these points, there are many other market reports which provide logical explanation on why LinkedIn is considered as the most effective platform for B2B marketers in sales. The Content Marketing Institute reports that 63 % B2B marketers confirms positive results after the use of this social platform in their sales.
Whereas one another report confirm that about 80 % of existing B2B marketer wants to be more active on LinkedIn to enhance their productivity with more number of business leads. Most importantly, today’s buyers are more conscious and they always prefer to shop from the trusted partners only and linkedIn helps you to built that trust among your clients easily. You can use this platform for self promotion with very less investment.
Viable Use of LinkedIn for B2B Leads Generation
Most B2B marketers are very bad at using Linkedin for business lead generation. They start sharing boring product and service focused posts and hope that it will help them to engage other users and group followers. Of course, this is a wrong approach because you need to understand how to use LinkedIn efficiently for B2B leads generation:
Be Active and Selective for Group Participation
LinkedIn platform can be used for positioning your company as an industry leader. You just need to become active in LinkedIn account with enhancing your participation in different business groups so that you come to know about valuable opportunities on time. Perhaps, it is very important to be selective for participation in discussion because you over indulgence will just waste your time.
Use LinkedIn Publisher Tool Effectively
This is an amazing feature from Linkedin side. It is like blog and you can share the information about company’s products and services in the form of article or post. When it is shared publically, your network contacts will get to know about this post. You can share the same link with your social contacts on other contacts in network. Besides use images, graphs and videos with you post as 98% comments increase any LinkedIn post with image. Be certain for size and inclusion of relevant keywords in shared content.
Don’t Overlook You Company Page
Company page is not just about sharing the brief information about your company’s establishment, products and services but it should be beyond that as it helps you to attract direct traffic to your business website. Try to showcase maximum things in the introduction with high quality content, images, graphics and many other things so that it appeals audience to be a potential B2B lead. Additionally, frequents updates are also important for audience engagement.
Share meaningful updates, blogs, articles and initiate discussions, it will help you convert potential customers into leads and enhance sales. Moreover, Oktopost conforms that LinkedIn help you to generate about 80 percent leads and among them 86 percent generated only from discussion only.
For more information about how to use LinkedIn efficiently, you can click here or visit smejoinup blog “5 Creative Ways to Use LinkedIn For B2B Lead Generation”
Let’s take a look how SMEjoinup is using Linkedin for B2B lead generation
SMEjoinup is using linkedin for lead generation resourcefully. It makes relationship through its existing contacts and introduces itself within different groups. It share latest information and knowledge in the form of articles and also promotes its vendors to collect B2B leads directly. It has joined target discussion groups who always ask for experts’ advice and answers for their questions.
Before You Get Start on Linkedin Must Talk To SMEjoinup Team
Are you ready to get started on Linkedin to harvest maximum number of B2B leads for your business? Well it is a right platform but it a must to use effectively to solve your purpose. The company knows how to use this platform for B2B leads generation. If you feel the need of any guidance, please contact SMEjoinup. They will guide you how to use LinkedIn for maximum business leads! With SMEjoinup guidance you can help you to leverage more leads for profit making.
Source: www.arindamchattopadhyay.com mathieulaferriere.com , www.wealthylifestylehq.com, www.thedrum.com
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