Why B2B Events Are Must Do Marketing Tactic In Today's Business Scenario

December 04, 2015

Why B2B Events Are Must Do Marketing Tactic In Today

Can marketing through B2B events break through the traditional clutter of doing business? YES, very much. Doing business in B2B is getting tough and that’s the reason business owners are coming up with new ideas to market their products and services.  B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.

How large is B2B industry?

By 2020, the business-to-business (B2B) segment in India is set to grow by 2.5 times to touch Rs 45 lakh crore. By end of 2015, the B2B industry in India is estimated to be around Rs 19.13 lakh crore. As per a recent survey, the global trend will be on similar lines with the B2B set to take its own bigger leaps as compared to the B2C is concerned. The global B2B market is expected to reach $1.7 trillion by 2015 and is twice as big as B2C market.

Finding a new way to foster business relationships

Gone are the days, when marketing meant buying and selling of goods.  Now, the tides have changed and many B2B marketers are adopting new ways to promote their goods.  One among them is B2B EVENT MARKETING. Is it old wine in new bottle? Well, yes.  But before jump starting further, let’s understand what exactly it is? B2B Event marketing describes the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. These events can occur online or offline, and can be participated in, hosted, or sponsored. The promotion of these activities can occur through various inbound and outbound marketing techniques.

Trade shows and events are most often used as sources of new prospects and business opportunities (64%), as lead gathering, cultivation and prospecting opportunities (63%), and for face-to-face customer meetings (60%).

Why B2B events has increased – the impact of B2B events on business

B2B event is an integral part of the demand generation mix, and a strategic combination of offline and online events are essential to any company’s bottom line. B2B events have the power to create a lasting and powerful impression of all that your company can deliver. By allowing people to experience and interact with your company, product or service while participating in an event, you are connecting with potential buyers. The modern client wants more than a pitch when evaluating solutions or making purchasing decisions. B2B events offer a unique opportunity for them to interact with brands to get a firsthand sense of a company’s focus, perspective, and personality. B2B events must  be memorable to make an impact. Of course the desired impact depends on your goals, but most companies want B2B events to be more than just a staged advertisement for their brand.

What are B2B events? Understanding the basics

B2B events comes to life in order to build or reinforce business relationship, different objective. This is because the final customer has the so called single step buying process he/she buys or not. The effort of the B2B Event in this case is to convert the most part of the target in a “yes” decision. The buying process in B2B event is more complex, it needs more steps, a series of “yes” should be given back before close the sale. During the process is important how the relation develops. This is called “longer sales cycle”, that is why the aim of a B2B event should be oriented toward building the relationship, because this is the driver toward sale. b2b event1


image source:marketingprofs.com  


According to a recent survey conducted in May 2010 by MOI and B2B Marketing Magazine 70% of those surveyed described events as either ‘critical’ or ‘very important’ for their marketing strategy with almost 40% spending at least a quarter of their total budget on events. Over 92% stated that relationship building is best conducted in a face-to-face situation with events considered to be the ideal medium.

Promoting Your Business Event to 50000+ Businesses Partnering With SMEJoinup

SME Joinup have several B2B events and conferences who have worked with us year after year because we know precisely how to use communications and media to sell to their clients and drive up visitor numbers. For many of these organizers, we have become an essential part of their marketing team. They know that when they invest with us they are going to get the right commercial results time and time again. That’s what keeps them coming back to us. How partnering with SME Joinup  can be beneficial to your business:

  • Helps to position you in the category
  • Gets you registrations
  • Deliver sales ready leads
  • Helps to brings back the buyers back into the funnel

SME Joinup actively empower marketers and leaders to drive serious business growth through various B2B Events….

SME Joinup believes that B2B event marketing requires more than bringing in the latest tools and technology to traditional event formats. At the end of the day, SME Joinup is all about helping clients see their customers in new ways and developing new business experience that makes a difference. Partnering and promoting B2B event with SME Joinup organizer benefits with: 

  • Increase in registrations

SME Joinup heps organizer’s event to received registrations on a wider scale by creating buzz on social media. Online user registration is another marketing technique that it employs through various social login. Encouraging visitors to sign in upon arrival enables increase in registration number which gives event organizer desired exposure in the market.

  • Awareness of event brand

Brand recognition is a vital part of building a business. SME Joinup create ways to market organizer’s event name and brand to ensure that there is recognition.

  • Increase in the visibility

SME Joinup gives your customers the reason to find you. The primary aim is to leave a lasting impression on your customers by providing an opportunity to engage with your company (organizer).

  • Increase in social media reach

SME Joinup’s team is creative, motivated and ambitious offering insightful and engaging B2B event promoting services. It has an ability to provide strong social media exposure with practical, and scalable solutions.

  • Assistance in getting sponsorship

SME Joinup assists organizers in getting sponsorship, by telling sponsors about the event, adding sponsorship packages and invite sponsors etc. It matches organizer’s event with the sponsors and assist organizer in negotiating , getting the paperwork done at ease. B2B event promotion and marketing is complex and challenging, SME Joinup has years of experience in delivering successful, high impact corporate and business-to-business events. Contact us…to find out how partnering with your B2B Event with SME Joinup can help you create and run exciting and successful events that exceed your expectations and that are run efficiently and professionally and remain within budget.

  • We provide a high quality, high value solution for your event management challenges.
  • We deliver an efficient and professional service.
  • We cover all aspects of event management, planning, project management and logistics.
  • By being an additional resource we enable you to concentrate on your business and free you from the distraction and stress of running corporate events.
  • We partner with events and conferences which are B2B in nature , and they target SMEs and enterpreneurs
  • We partner with events PAN INDIA

Some of the prestigious B2B Events that SME Joinup had partnered in the past are:  SME Joinup have powered B2B events for:



download (3) NASSCOM http://smejoinup.com/business-event/nasscom-product-forum-winning-first-few-customers/ NASSCOM is the industry association for the IT-BPM sector in India. A not-for-profit organisation funded by the industry, its objective is to build a growth led and sustainable technology and business services sector in the country. Established in 1988, NASSCOM’s membership has grown over the years and currently stands at 1,400. These companies represent 95 percent of industry revenues and have enabled the association to spearhead initiatives and programs to build the sector in the country and globally.  

Fostering Entrepreneurship Globally TiE Mumbai http://smejoinup.com/business-event/the-best-of-global-digital-marketing/ TiE (The Indus Entrepreneurs) Mumbai is one of the most vibrant and fastest growing entrepreneurial ecosystems in the TiE Network- the world’s largest non-profit global network of entrepreneurs and professionals dedicated to the advancement of entrepreneurship. TiE Mumbai fulfills its mandate of ‘fostering entrepreneurship’ through educational, mentoring, inspirational and networking programs mapped to each stage of the entrepreneurial life cycle. 

download (2)  Hosting CON India http://smejoinup.com/business-event/hosting-con-india/ The ResellerClub platform powers some of the world’s most popular web hosts, domain resellers, web designers and technology consultants. ResellerClub provides scalable and secure Shared Hosting, Reseller Hosting as well as VPS solutions, in addition to a comprehensive suite of gTLDs, ccTLDs and other essential web presence products. Their product suite includes Domain Registration, Web and Email Hosting, SSL Certificates and Website Design which enables our Resellers to cater to the entire Web Presence market. 

Fostering Entrepreneurship Globally   TiE Delhi http://smejoinup.com/business-event/tiecon-delhi-2015/ The Delhi Chapter of TiE, one of the biggest and most vibrant of the TiE chapters, has unique significance. It seeks to engage not only with entrepreneurs but also with policy makers in order to foster the spirit of entrepreneurship. It seeks to become the bridge that would connect Indian government and industry with successful Indian entrepreneurs across the world, many of whom are regarded as thought leaders.


    VC Circle http://smejoinup.com/business-event/the-real-estate-and-infrastructure-investors-summit-2015/ The Delhi Chapter of TiE, one of the biggest and most vibrant of the TiE chapters, has unique significance. It seeks to engage not only with entrepreneurs but also with policy makers in order to foster the spirit of entrepreneurship. It seeks to become the bridge that would connect Indian government and industry with successful Indian entrepreneurs across the world, many of whom are regarded as thought leaders.


       SEAP http://smejoinup.com/business-event/pune-connect-2015/ SEAP aims to foster better interactions among Software Export units in Pune and plays a very important role for its member companies. SEAP also acts as a single body representative for the software companies and puts forth its proposals and demands for large IT related issues with the concerned authorities. SEAP was formed as an association of Software Exporters of Pune in 1998. The initial focus was to interact with various government agencies and provide member software companies the needed support for establishing efficient operations. In its second phase SEAP saw its membership grow and as larger companies made Pune its home, newer needs and newer ideas emerged. Seeds were sown to enhance collaboration within the industry companies Apart from above mentioned SME Joinup partnered with PAN India Alumni Meet organized by IIMNE, India Internet Day organized by TIE Delhi, Crowd Funding Deep Impact Conference organized by Two Corners, Global Mobile App Summit & Awards organized by DOTCOMINFOWAY, Ecommerce Workshop organized by Brown Tape, TIE Smashup organized by TIE Mumbai


SME Joinup has powered events like; find the brief mentioned below:


Coffee With Investors  (https://www.facebook.com/91springboard/posts/565801290227016)

At Coffee With Investors you can expect an opportunity to speak with some of the veterans from the fund raising world as well as dynamic investors. Get into deep conversations with the experts and discuss your fund raising strategy, learn some tricks of the trade and understand where you stand on the fund raising front.Stern Fisher Angel Network, Indian Angel Network and few Angel Investors like Yogesh Bansal,Vikas Kumar confirmed!

Finance, Legal, Accounting and Payroll for Small Business -16th Oct At MCCIA Pune http://smejoinup.com/finance-legal-accounting-and-payroll-for-small-business/ SME Joinup proudly presents “Finance Legal, Accounting and Payroll for Small Business” ! Learn from the industry experts and get useful insights on how outsourcing finance, legal and accounting can be beneficial to your business. These industry experts will be sharing their experience, acumen, and the vision that lets you The objective is to reach out to our entire network of 50K + SMEs plus additional mediums like:

  • Email campaigns
  • Newsletters
  • Social media blasts on Linkedin,FB,Twitter etc
  • Ad banners
  • Calling campaigns
  • Online Ads

SME Joinup’s experience includes everything from small VIP meetings to large conferences with over 1,000 + delegates. We organize B2B events, seminars, and conferences as well as other types of corporate events.     Image source: www.cowesyachthaven.com      

December 04, 2015

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