What Is Email Marketing And How Email Marketing Services Can Benefit You

What is Email Marketing?

In very simple words, email marketing is when a company sends a commercial message to a group of people by use of electronic email. It can be an advertisement of products or services, a sales offer, information on new product, or request for business. Any such email communication with group of people that is directed toward greater customer loyalty, brand recognition or heightened trust in company’s offerings or business is called as email marketing. Also known as bulk email marketing, it is a great marketing tool that allows you to stay connected with your clients and customers while promoting your business.

Employing a professional bulk email service provider and using bulk email service will help you rapidly reach your target customers without involving huge costs of print or media advertising. Better technologies have made things much easier for SMEs. An effective email marketing software is all you need to get your email list of prospective clients or customers. An email marketing software helps segment your mailing list according to factors such as customers’ likes and dislikes, their buying behavior, etc.

Bulk mailing can be processed once your mailing list is ready. Emails are created and sent to various segments or groups of your email list, providing your customers with personalized messages that have information they would likely be interested in or have requested for such information (many customers request to be updated about new products and sales offer through emails).

The bottom line is that email marketing services help promote your business, create loyal customers, build goodwill and ultimately increase sales and revenue.

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How Email Marketing Services Can Benefit Your Business?

Now that you have a good understanding of what is email marketing and how it can help your business to grow. Let us see how bulk email marketing services can benefit your small business.

1) Bulk email marketing services can bypass security filters

Any guesses how a mail is categorized as spam? There are some special internet security companies that monitor the quantity of emails sent from an account and once the account reaches its maximum mail sending limit, it can get listed as a spammer. So if you want to take advantage of email marketing strategy but do not want your account to get blocked by internet filters then you should engage an bulk email service provider. Email marketing companies have expertise in launching email marketing campaigns, have latest email marketing software and have links with internet security firms. Thus ensuring that your emails reach the right people at right time without being lost on their way.

2) Email marketing services are cost-effective

 For a small business cost is a major consideration. Email marketing services simply work best for them. By launching your email marketing campaign under the supervision of a bulk email service provider you save money, time and effort. With email marketing you avoid the cost of print, paper, portal services and other such charges.

3) Email marketing services help avoid duplication

Bulk email service provider ensures that your segment specific emails are sent according to the groups created and there is no duplication while doing so i.e. a specific email is sent only once to a particular email address. They also track the progress of all sent emails and also monitor their bounce rate.

Engaging The Best Email Marketing Service Provider

Finding the best email service provider can be a tough task given that email marketing India is a booming sector. Bulk email service provider are many and choosing the best can be difficult as well as confusing. One name that stands out in the crowd is Netcore. Among the best email service provider, Netcore was established in 1998 and has a strong base of 3500 enterprises including some of the marquee names like ICICI Bank, Future Group, Colgate, Tata Sky, IndusInd Bank, Hindustan Unilever, Geojit BNP Paribas.

An ISO 9001:2008 and ISO 27001:2005 certified company, Netcore has several awards and recognition to its name such as Mobby’s (Best Multi-Channel Integrated Marketing Campaign Category), Digital Crest Awards (Gold in Mobile – SMS/IVR Category), DMA ECHO International (Bronze in Mobile – Consumer Product Category), Indian Marketing Awards (Gold in Cause Related Marketing), The SMARTIES APAC (Gold in Brand Awareness Category) and others.

“netCORE’s anti-spam & anti-virus has resulted in blocking spam & virus very effectively. Web-based reporting feature helps in analyzing statistics & taking action. Linux based solution & less hardware resources has resulted in lowered total cost of ownership.” – Srinivasan (GM – Systems, Geojit BNP Paribas)