What Are The Benefits Of Outsourcing PPC Marketing Services?

June 29, 2015

What Are The Benefits Of Outsourcing PPC Marketing Services?

PPC stands for Pay Per Click – it is one of the INTERNET MARKETING technique in which advertisers pay a fee each time one of their ads get clicked. To explain it in simple terms, it is a way of buying visits to your site. SEARCH ENGINE ADVERTISING is one of the most popular forms of PPC.

1. What is PPC marketing?

PAY PER CLICK MARKETING, commonly known as PPC that typically refers to adverts placed in the sponsored listings positions on the results pages of the search engines, so that the business get noticed and can target web users who are looking for particular products and services, from a particular location. Advertisers pay each time the person clicks on the advert to visit the website. It is one of the popular ways of buying prospective leads to your website.

2. What is the cost of outsourcing PPC marketing services?

The cost of PPC MARKETING greatly depends on the relative competitiveness of the desired keywords. A non-competitive keyword could be low in cost compared to highly competitive keywords. Remember this is simply to have a prospective customer click your ad – not necessarily make a purchase. You can control the other factors that can impact your overall costs of PAY PER CLICK program.

3.Which is a good option, in-house or outsourcing PPC marketing services?

PAY PER CLICK (PPC) can be complicated with a vast array of options from DISPLAY ADVERTISING, through geo-targeting, scheduling, mobile ads and optimization tools. Add on the ever changing trends of platforms such as Google Adwords, which is hard to stay up to date.

The reason to outsource: Having access to a dedicated, expert PPC team can help you avoid making mistakes and help maximize the returns on your advertising spend.

  • Outsourcing also free up your time for your business enabling you to focus on what you do the best.
  • Your PPC CAMPAIGNS won’t be considered in isolation and will tie into overall ONLINE STRATEGY
  • You get to have access to a dedicated team means you have access to the experts and up to date knowledge
  • Well run PPC campaigns will offer greater ROI on your advertising spend
  • Your PPC strategy will focus on outcomes rather than simpler metrics.

4. What are the benefits of outsourcing PPC marketing services?

If you own a business website, the chances are that you are either considered investing in advertising on search engines, or been approached by an OUTSOURCING agency to do it on your behalf. The question is: should you? For small businesses, getting the task done by an outsourced medium can make a lot of sense, here are reasons why:

Better performance: An outsourcing agency will deliver the results in lesser time without risking losing your business. The pressure for an agency is to deliver excellent results in constant and ultimately drive better performance.

Access to qualified professionals: Outsourcing agencies have a strong ethos towards performance. The professionals in the team are expert, and know the latest development in the industry. They have the deep knowledge and understanding of how to increase ROI. Learning sessions and workshops are the regular part of agency life that in-house environment typically lacks.

Customized costs: Employing someone full time can be more expensive as it will require a dedicated team for PPC marketing activities. By outsourcing them, you will be able to get finer results at an affordable cost. You only pay for the services that you require implementing, hence the cost is much less than hiring a full time in-house team.

One on one attention: Bid management, keyword development and ad copy analysis are daily activities, if you don’t have employees dedicated to manage your PPC activities. OUTSOURCING PPC gives you a specialist manager for your paid search activities whilst freeing up your employees to concentrate on other channels.

The VIP treatment: It is well guessed that your employees do not treat you or each other like a VIP customer. OUTSOURCING PPC marketing services on the other hand turns you into a VIP customer. Outsourcing agencies will do everything to do their clients happy. Whether it is improved performance, regular communication, or swanky client lunches, the agencies will pull out all the stops to make you feel loved.

5. What to look for when selecting outsourcing PPC marketing services?

A recent survey conveyed a realistic revealing about hiring outsourcing PPC marketing services. Not all service providers are great in rendering you results. There were few bad experiences witnessed by the business owners when they hired an outsourcing PPC agency. The primary reasons were:

  • Lots of money spend with no apparent returns
  • The agency didn’t get back to the business owner
  • The agency ran a fly by night company and went out of the business
  • There were miss-communications between the agency and the entrepreneur
  • If the business owner ended the account, the PPC account was gone
  • The business owner didn’t know how much money went to the agency, and how much went to the Google

So, how do you choose a good PPC Marketing service provider? Here are few questions to ask:

  • Are you a Google certified?
  • Who owns the account?
  • Do you offer free assessments?
  • Are you simply doing an account setup, or you will be providing ongoing management of the account?
  • Are you familiar with the Google analytic?
  • What are the deliverable? How do you measure success?

To outsource your PPC MARKETING program requires a leap of faith. There are many moving parts and things change in hurry. The great news is there are excellent outsourcing PPC marketing agencies that really work hard to give you results – you can still create an effective PPC campaign with them without breaking a bank.







Image courtesy:starksweb.com




June 29, 2015

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