5 Website Design Tips To Improve Your Website Conversion Rate

For any brand to increase its conversion rate, it is important that it is able to reach out to the customers appropriately. Apart from the fact that your website should look attractive to the visitors, you should never forget what the main purpose of your website is to get customers.

Your website design is an important conversion factor, and if you are not getting the required returns, then you need a reality check.

Mentioned below are 5 Website design tips which could prove helpful in improving those conversion rates and hence give a boost to your revenue.

• Simplistic design should be preferred

When initially websites started it was considered mandatory to use flashy visuals and text written in stylish fonts.

Landing page optimisation means using quirky and attractive stuff to pull attention towards the website. However, with time all website designers have mellowed down. Most of them have realized that the average consumer only understands and seems to like a simple yet helpful website design.

Adding animations and heavy visuals to the web design templates only delays the loading process of your website.

Chances are the customer might just lose interest during that time and move on to some other website leading to revenue loss for you. For conversion optimization incorporate guiding points so as to move your customer towards the next step of the sale. If the customer reaches the point of sale make sure to add social media login option, as it helps them in saving a lot of time.

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• Responsive website design is key

Nowadays most of us remain online for a major part of the day. That is also not limited to being on the laptop all the time. The entry of high-end mobiles and tablets has made it necessary for brands to enhance the user experience. Hence arises the need to have a web page design which is suitable for all kinds of devices.

E-commerce design ensures that all the actions which a customer needs to take on your website like purchase, shortlisting or browsing can be done comfortably irrespective of the device he is accessing the website on. Not doing that means the customers would not waste their precious time trying to adapt your website according to their requirements. Chances are pretty soon they would get bored and move on to some other place leading to a loss for you.

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• Appropriate images to increase conversion rate

While stock photos are rich and look really good, but they are not a good idea if you want to highlight your company’s details. Though there are numerous sources providing you free stock photos, their presence can lead to a lot of negative impression for your website design. Not to mention that these photos are heavy in size and would only delay the loading process of your website.

Try getting a professional photographer to click snaps of your team and office and upload them on the website. This lends an authentic feel to your brand and also helps the customers to relate to you. Apart from that if you really feel that stock photos are a must for your website then try and incorporate some text with them so that your customers can understand the relevance of the image use.

• Keep the contact form simple

Customers prefer to reach out to you through your e-commerce website. Since they want to escape the whole process of calling up and discussing their queries with a customer support executive they consider website contact the simplest method.

However, if your contact us is a two or three step process, then the customer would not have a problem in going ahead. Any extensive form filling is only going to let them feel distracted and just drop the whole idea.

Website conversions happen when the customer does not have to roam around the whole website to find the important buttons. Instead of just adding data and text which covers the important details, try to keep the information minimal and basic. Most consumers are by now done with seeing heavily endowed websites and your adding a lot of unnecessary stuff would only put them off.

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• Avoid promoting social media feeds­

When social media had just started, most websites thought it mandatory to put their social media plugins on their website. However, to increase website conversion rate which ensure that these do not become a distraction for them. Any popups linking to your social media pages is a major turn off and the customer would most likely close your website there and then.

If a customer wants to connect to you using the social media he can very well reach out by searching your brand there. No need to pester him with links asking him to like or tweet to your page. Instead, keep these icons at the footer or sidebar. If he is interested in going to your page, that interest should be first aroused once he reads great content. Later he can move on and select the form of social media which he considers the best way to reach out to you.

Any website design is effective only if it is able to get more and more revenue for you. If your website is not able to increase website conversion rate that means there is something wrong with the way it has been set up.

In that case, you can contact a reputed web design firm to revamp your website for you. They would understand which aspect of the website is ineffective and how to increase your conversion rate optimization.

If all these problems are taken care of then be sure that your website would in no time become a money making tool for you. The key though would be making it suitable according to your customer’s needs.

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