Webpreneurs Go Creative, Crazy and Ethnic with Cool .desi Websites

The internet is changing – the belief that ‘.com’ is THE domain extension that one must buy to be a web success is slowly and rightfully receding. With social media forming the crux of online activity, people’s perception about online brands has gone through a transformation such that even Google has changed its algorithm by adding parameters to ensure relevancy of search results. This has resulted in the creation of a new breed of entrepreneurs- the webpreneurs. These are new age entrepreneurs who have opened their businesses on the internet either in the form of a blog or ecommerce portals and are not afraid to be different!

Young webpreneuers are not the ones to be shying away from being creative! This reflects in their choice of domain as well, Domain extensions have been very boring and business like ‘.org’, ‘.net’, ‘.com’, etc. or maximum up to geographical dimensions like ‘.in’ and ‘.co.in’. However, there was no domain that communicated the sentiment of being a ‘desi’! Launch of .desi has given many budding webpreneurs an early opportunity to cash on the desi mood and connect with their target audience immediately.

Here are some .desi’s who have got it absolutely right:

• wedding.desi

What can be more desi than the big fat Indian weddings! There are just too many websites about shaadi, wedding, vivah and what not! However, no one has captured the essence of getting married in desi style in the cosmo way by just getting the domain name right until now! This is a very smart domain name with a competitive keyword which is extremely easy to remember; it also communicates the global South Asian wedding mood right away.

• theswag.desi

Our Punjabi mundas like Yo Yo Honey Singh know who to get the swag quotient high with right amount of the desi tadka! This domain jumped right out of the box and berserk in getting the combination right. They have brought out another dimension of being ‘Desi’ by making it cool, hip and taking it beyond the stereotype of being merely ethnic or traditional!

• 9gag.desi

Isn’t it high time we had our desi version of the widely known site? They have been gorging on Indian traffic by putting all sorts of funny desi content; this site attempts to get all of it right back. Don’t miss the ‘Bluetooth’ gag!

• ethnicwear.desi

Doesn’t it just tell you what the website is about by merely reading the domain name? There are numerous Indian ethnic wear websites which have not been able to do a good job with their names. People end up misspelling them or not remembering their names at all as they are too mundane! With a domain like this one, it’s super easy to communicate what your business is about from the word ‘go’ and increase the chances of purchase as only interested consumers would pay a visit.

When one introduces a business in a competitive market, keyword rich domains can make a huge difference in their search rankings. Getting such keyword rich domains with generic is not only difficult but may prove way too costly, too! Hence, .desi to the rescue.

• youth.desi

Life through the lens of the youth. One would assume this website would be about some cause that youth is gagging up against. Spoiler Alert!!! It isn’t so.

This site shows a new dimension of the desi youth! It talks in pictures, clicked by the desi youth living abroad and available to be bought at a premium price. Innovative concept.

Within a year of its launch, .desi has become part of many web domains, as it gives room to webpreneurs’ creativity and an opportunity to stand out from the clutter in a unique way!