Want To Redesign Your Website? Don't Forget These Top 5 Things To Keep In Mind When Redesigning It

Having a website in today’s date is more of a necessity than a luxury to show off your products and services. People are realizing the importance of having a website and now a day there are more customer centric website made; the website designs are aesthetic than just “Being Chic” – which means redesigning is the wise idea.

If your website has been around long enough, you will probably need a new website that comes equipped with advance features and responsive design. Redesigning a website is more than just giving an improved look. The successes of your business truly depends on how well-functioned is your website. 

Like that famous saying, “The More The Merrier”….more approachable your website is, better the business it gives.

Before you Redesign Your Website….

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Why are you redesigning it?

Before undergoing any redesign, however, it’s important to understand what it is you wish to accomplish. Are you unhappy with the way your site functions? Do you simply want a better-looking site? Do you need to improve search engine rankings and sales conversions? Maybe the focus of your business has shifted and it’s time for new content.

What type of redesigning you are expecting?

Now that you’ve decided exactly why you want to redesign your website, it’s time to decide just how far down the rabbit hole you need to go. Perhaps a small change in visuals and content is all that’s necessary. On the other hand, you may need to add new features or completely redo your underlying code base. Depending on your needs and budget, a large overhaul may be out of the question, or it may be the most cost-effective long-term solution, so take a moment to think about your needs going forward and work with your developer to strike a balance that best meets them. 

How has been your website been approached?

Along these same lines, don’t forget to take look at how users are currently interacting with your site. This will help you identify great content and problem areas. Study your traffic statistics and site analytics for information on things such as entry and exit pages, sales conversions, and search engine keywords. This will help you to understand how visitors find your site and what they do once they get there. While you’re studying those statistics, also have a look at details like screen resolution and browser usage. This will help your developer determine what technical specifications your site should meet and whether a separate mobile version of your site is recommended, among other things.

When and how should you launch your redesigned website?

When and how you launch your redesign can have the big impact on your traffic and in generating buzz about your new site and your product. Maybe you’re simply making improvements and want to slowly roll out changes over time and unannounced. This unobtrusive rollout won’t give you a lot of buzz, but it will still accomplish your goals of improving the site’s performance and the user’s experience.

On the other hand, a big relaunch around the holidays or at the start of a big promotion, or when announcing a major change in the way your business operates can both draw traffic and generate more interest.

1. Define your audience

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