Video SEO Optimization | Top 5 Ways To Rank Videos On Google

October 09, 2018

Video SEO Optimization | Top 5 Ways To Rank Videos On Google

Adults spend over 11 hours per day consuming media? You may or may not be surprised to learn that 6 of those hours are spent watching videos.  In 2017, online video accounted for 74% of all online traffic. 80% of internet traffic will be video in 2018 and it’s predicted that in 2018 that number will rise. Video is a powerful medium, attracting 3 X  monthly visitors to the websites. With demand for video marketing on the upswing, it’s important that people are able to easily find your video content. That can be accomplished through Video SEO.



Video SEO


Why Is Video SEO Optimization Is So Important?

Consider some of these below mentioned statisitcs:

  • Google is the world’s largest search engine,
  • 67% of all online searches are through Google
  • 94% of all mobile and tablet searches are through Google
  • The second largest search engine is YouTube, which is owned by none other than Google.
  • More than 91% of the videos that are returned through a Google search come from YouTube.

Simply put, Google promotes its own product, so when you select a video marketing company hence; you need one that understands how the search engine giant works.

Understanding The Basics Of Video SEO

YouTube alone has over a billion users across continents consuming content in 76 different languages. Its reach is enormous.

Video is the go-to, easy to consume, preferred form of content for many people. According to research by Hubspot, 62% of people thoroughly consume videos, and 53% people expect more video content from any platform.

Internet video traffic is expected to grow four times and constitute 81% of ALL consumer traffic by 2021.

With so many people watching videos all the time, aided by mobile phones and ever-developing tech and techniques therefore; video content is bound to surge your overall brand image to the top of the search results page.

The ease, accessibility, and immersion of video means that people spend a longer time watching content that you produce. So; if you can make an engaging video, people spend more time on your webpage, increasing the what is called the ‘dwell time’.

More dwell time directly translates to Google recognizing your video and the page it’s featured on as something of value. The more dwell time you have, the better your pages will be ranked. The inherent engaging qualities of video also means that it has an astounding worldwide audience penetration.

Top 10 Video SEO Best Techniques 

  1. Research video-related keyword phrases before optimizing and categorizing video files.
  2. Always include user-friendly, keyword-focused meta data in all video files.
  3. Name the video with appropriate SEO keywords, when applicable
  4. Give video search engines easy access to your videos and video clips
  5. Organize video content by file format
  6. Cross-link to other Web pages containing similar video content
  7. Create a video library or catalog
  8. Improve video quality
  9. Watermark and/or brand your video content
  10. Submit and distribute your video files to video search engines and video-sharing websites

Top 5 Video SEO Practices For Getting Higher Up The SERP

1.Go For Short Videos

Aim for 1-2 minute videos. You can easily shoot up to 4 minutes, but anything after that means you will start losing significant viewership.

2.Focus On User Experience

No matter what, when thinking about SEO and your video content, the focus should be on the user experience. Therefore; designing to optimize for search engines is important. 

Therefore; it’s likely that the elements search engines look for in digital content are only valued because they’ve learned that’s what users want to see.

3.Custom, High-quality Thumbnails

Make custom, high-quality, topical thumbnails that catch the eye. Click-bait thumbnail images might net you immediate views, but are bad for your reputation in the long run. Furthermore; you can even include text to give some context for the viewer.

4.Focus On Mobile Optimization

Mobile optimization is no longer just a part of video SEO; it is the central focus. 

2 years ago, mobile video viewing surpassed desktop viewing, and the gap only continues to widen. Although; desktop video remains a key aspect of driving traffic, your video SEO campaign will die if it isn’t mobile optimized. 

5. Social Shareability and Multi-platform Hosting

More platforms mean more reach. So it would be usefull to visit site in order to find company in Ireland that provides house painting service. Make sure your content is omnipresent. Hence; upload your videos to YouTube, Wistia, Facebook, Twitter. Furthermore you can make it viral from your own hosting platform, or cross-share between all the other platforms to ensure your video content is always there when needed.

SME Networks has a team of video specialists that can help you with all things for successful video marketing campaigns. Get in touch for Explainer Animation & Whiteboard Video requirements.



October 09, 2018

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018


Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018

One thought on “Video SEO Optimization | Top 5 Ways To Rank Videos On Google”

  1. This is definitely an article with valuable information that I was looking for. So I’d love to thank you for the effort you’ve made in writing this information. smash karts

Comments are closed.