Video Marketing - For Successful Marketing Campaigns
Neil Patel – The Digital Marketing Guru; is famous for his pieces on growing businesses through an increase in web traffic and engagement. He has been featured in numerous interviews explaining how an everyday marketer can make their brand stand out from the rest.
Neil in one his recent interviews; mentioned that “Video Marketing” would be the next big thing in the digital world. Furthermore; he mentioned about spending a huge sum of $144,000 on video marketing and content. He spoke about how the world is turning towards video marketing, and businesses of every segment are adopting Video content and marketing to reach out the wider market base.
People love watching videos!!!
People love to consume videos, just look how much web traffic it represents:
Video offers the opportunity to communicate your brand, showcase your product and connect with your customers in powerful, never-before-used ways. Hence; with an ability to record HD videos in the palm of your hand, the tools and resources are more accessible than ever.
Millions of businesses are adopting Video Marketing to grab attention and get ahead in the competition.
Therefore; when it comes to video marketing; there is a lot of stuff which goes into making…… from video strategies, video content, conceptualization, video making, video marketing/promoting and the viral campaigns that make your video rolling.
Video usage is on the rise…The statistics say it all.
The video is often cited as a marketing tool that helps drive various areas of business performance, furthermore; the numbers back up those claims:
- 96% of marketers say the video has helped increase user understanding of their product or service.
- 75% say it helped them increase sales.
- 47% say it helped them reduce support queries.
- 74% say it helped them increase traffic.
- 81% of marketers say videos has increased dwell time on their website.
- 96% of people have watched an explainer video to learn more about a product or service.
- 83% of people have been convinced to buy a product or service by watching a brand’s video.
- 68% of people have been convinced to buy a piece of software or application by watching a video.
- 82% of people say they’d like to see more video from brands in 2018.
Still Confused About Having Videos For Your Business??
In this blog, we’ll share some great insights that prove that now is the right time to make your first marketing video.
Video marketing may be a bit broader term for you. The simplest explanation is a video can tell complete story about your product, hence it a good medium for brand Promotion and marketing.
But the spectrum of video marketing takes form in avenues from animated GIFS, to short Social Media videos and longer streaming from leaders such as YouTube and Vimeo.
Why your business should have it?……….Video Marketing allows your viewers to dive into the world of a brand or business, getting the entire “feel” of their offering in as little as a few seconds as opposed to reading the boring content. Videos are engaging and entertaining.
Key Occasions When Your Businesses Need Video Representation:
Product Launch Videos
Nothing is better than using a product video to show your prospects when you are launching a new product in the market and showcasing how great they are.
It’s time that you show your product in action: to encourage your leads to convert, it’s very powerful to help show them your product being used by a real person.
But the live action is not the only way to make a product video!
In the case of digital products, you can use screencast video such as a digital recording of a screen, paired with an audio narration, or it could be an animated marketing video.
Product Demo Videos
Another helpful type of video content is the product demos, which has been popularized by tech sites and blogs the world over.
If you have an audience that trusts you, you’re actually doing them a favor by reviewing and giving the demo of the products that they might find useful. They can just rely on your recommendation instead of having to figure things out for themselves.
According to Neil Patel, 71% say positive reviews make them trust a local business more.
When the customers hear someone who isn’t connected to your brand talk highly of it; they’re more likely to trust its superiority.
A great way to acquire these testimonials is during an in-store event, trade show, or after the release of your latest project.
Furthermore; you can look out for excited attendees who are eager to share their satisfaction about your products with others.
Vlogs Or Webinars
As was said at the beginning, it takes more than just written words on a blog page to catch someone’s attention. Vlogs and webinars, on the other hand, are enough to do it.
Creating weekly or monthly vlogs on various topics could get you a loyal audience and fan following, eager to tune in for the next installment.
Event videos bring the party to viewers who couldn’t make it and extend the reach of any single event exponentially.
How many of us actually went to the event where your company participated? Now compare that to how many of us know about it, and have seen it year after year.
When you are having your own event or you are participating in one; capturing a live event video increases a brand’s online presence in a way that the live event itself is not able to by reaching the right verticals.
Company Culture Videos
It is a must-have video. Culture videos can include slice-of-life employee interviews, game days in the office, pranks, birthday parties, and everything in between.
Even though; you don’t have a whimsical, fairytale culture like Google or Pixar, you still have a company culture that you can share with viewers.
Companies and major brand are seen using Tutorial Videos which in a way promotes their product/services.
If you are seeking to reach out the wider audience base to let people know about your product it will be interesting to make a tutorial video.
A helpful content has to be more than just promotional tie-ins and soft selling because consumers are always smart enough to know when they’re being sold.
Therefore; the company can focus on producing more helpful product tutorials, for example, while a health and wellness brand might put out training videos that offer workout tips.
Think of one way you could offer an actionable resource relevant to your target vertical, and you’ve got yourself a tutorial video maybe even a series.
In marketing, there is a fine balance between what we as marketers think is interesting social media content and what our audience thinks is interesting. The challenging part is separating the two and putting your audience first.
Video Marketing – Who’s Doing It.
If you need a hand to get started, SME Networks is offering Video marketing services to the businesses of all sizes to help promote your business and introduce your company to the outer world. Our team helps you to tell your story through progressive visuals and dynamic storylines that are built to connect with your target audience. This allows you join the viral movement of this year’s platform evolution – Video Marketing.
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