Video Marketing Campaigns - Do's And Don'ts You Should Know

June 22, 2018

Video Marketing Campaigns - Do

Videos are the fastest growing form of digital content – especially on mobile.  It gives rise to a sales conversion rate of 78%. It is undeniable that an overwhelming majority of our population enjoys watching videos online, giving rise to an endless amount of creative possibilities for digital marketers. So what it takes to make succesful video marketing campaigns?

Video marketing sme networks


Do’s And Don’ts For Successful Video Marketing Campaigns

Do Keep Your Message Simple

Have a single theme for your video and don’t try to include too much as it will confuse your audience. If there’s lots of information you want to get across, make a video for each individual piece of information. If your user wants to know more, they’ll continue to click to the next video. This tip also helps to keep your video length down.

Don’t Make Your Video A Typical Sales Pitch 

Online video is a great way to subtly market your brand, so don’t put users off by being too sales-focused and promotional. Instead, offer them some advice and build their trust, so they make a connection that your brand equals knowledge.


Do Optimize Your Videos 

Use the tools available to you to maximise your video’s searchability, which includes correctly filling out titles, descriptions and tags. Write detailed descriptions which includes keywords and phrases that will help your video be found. Also, make sure your video is the best format for the platform you’re using – refer to the website’s guidelines on this.

Don’t Publish It Once

This is akin to printing out a flyer for an event and only posting it only at your favorite coffee shop. You know, the place that never gets too crowded but makes a fantastic latte?

In other words, not stop your publishing strategy at your website.

Your website is fantastic. Your product or service is the best. But chances are not everyone in your target audience frequents your website often enough to notice your shiny new video.

Do Have a Clear Call to Action

Do you want people to share your video on social media? Click through to purchase a product? Sign a petition? Watch another video? Don’t waste time and resources producing videos that leave your viewer guessing. Make a clear ask, and measure whether your video effectively inspired them to respond.

Don’t Express A Confusing Concept

Not all online videos are as straightforward as they should be, and sometimes videos revolve around a specific concept. It is important that this concept is clear and does not confuse your audience. Some of the most moneymaking online ads have revolved around a central, simple concept that is effectively linked to a brand.

If you are running a global distribution company, a “cute cat” video will only confuse people and most likely will not promote your company as expected. Aim to create an effective concept. Make sure the concept relates to your business in an easy-to-understand way.

Do Use Background Music

Background music can help to set the mood of your video and give it a completed feel. Most films have a musical soundtrack running through them, which sets the mood and builds suspense without being overpowering. Avoid using free commercial music that sounds cheesy, it’s better to pay for music you feel really represents your brand well.



Don’t Use Jargon

Your goal should be to get your video shared by as many people as possible. Keep the language simple and avoid unnecessary terminology, because it may turn off your audience. Keep in mind that your video content must reach as many people as possible in your target audience.


SME Networks has a team of video specialists that can help you with all things for successful video marketing campaigns. Get in touch for Explainer Animation & Whiteboard Video requirements.



June 22, 2018

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018


Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018

4 thoughts on “Video Marketing Campaigns – Do’s And Don’ts You Should Know”

  1. Thank you so much for sharing this information, it is easy to learn while reading such articles. As, the information you provide is easy to understand and also, gives a detail explanation of the topic. I would love to read more of your articles because they provide great knowledge that no one else provides.

  2. Thank you so much for sharing this information, it is easy to learn while reading such articles. As, the information you provide is easy to understand and also, gives a detail explanation of the redactle unlimited topic. I would love to read more of your articles because they provide great knowledge that no one else provides

Comments are closed.