Video Marketing Benefits - Get Found | Engage | Do More Sales
We like to watch than reading!! Perhaps an increasing popularity of the videos says it all. Video marketing is going to be future marketing that entrepreneurs have started adopting for their businesses. It is a massively powerful tool that comes with lots of potentials of generating business. Video Marketing will be a huge trend in the coming years, and this is already proving true.
The video marketing strategies are going to be the game-changing hence; extremely helpful in capturing the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. Your sales team will share your marketing videos to close more deals faster. Implementing several video marketing tips you are able to grasp what your customers and clients are expecting and what impresses them the most.
By 2020 video marketing will account for 78% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 500% more conversion.
Video Marketing is all about using videos to promote or market your brand, product or service. A strong marketing campaign incorporates video into the different mix such as customer testimonials, videos from live events, how-to videos, explainer videos, whiteboard videos, corporate training videos, viral entertainment videos as the list goes on.
What Are The Benefits Of Video Marketing
1.Videos Easily Catch Attention
Without a doubt, to get your audience’s attention is one of the most difficult parts of marketing. They’re already irritated seeing similar marketing messages all the time. Your viewers are not interested in reading lengthy sales emails, or product description.
If you want to grab their immediate attention, you have to deliver your information in a way that they actually want to engage with. Animated/explainer video marketing has already proven their worth; it’s time your business adopts this new trend.
2.SEO Optimized Video Boost Search Rankings
SEO optimized video can increase your search engine ranking, click-through rates, open rates and conversions. But you have to reach your target audience. YouTube is the fine example here; it is the second largest search engine second to Google. What’s better than this? YouTube is owned by Google. This means a properly tagged video and SEO optimized brief video description can work wonders in boosting your website rankings.
3.Videos Are Great Addition To Email Marketing Campaigns
Getting your customers/clients to actually open your email is an increasing challenge. You can use video instead. Video in an email leads to a 200-300% increase in click-through rate; unbelievable but its a fact and a staggering statistic. When compared to text/emails, we prefer seeing visuals hence; videos. You can’t deny that it’s easier to watch a video than sit and read the text, right? This is particularly effective if you are demonstrating how to use your product or express something that you just can’t get across with the same impact through the written word.
4. Videos Encourage Social Sharing
Video marketing is the growing scope and you’re only limited by your imagination. From creating a how-to video to using Facebook live, there is literally wide range of opportunities for your business to engage your customers/clients and let them know about your business. to choose from. It’s not just for the big brands anymore, everyone should be getting on board with video.
This is the age of viral videos. And 92% of mobile video consumers share videos with others. This is your chance to have some fun and really show what your company is all about.
5. Videos Provide Value To Your Business
Videos are perceived to be valuable when compared with email/texts messages. When you are demonstrating about your products or services through a video; people are naturally attracted towards the visuals. This in return gives you more time, more contact information, and even pay a higher price to you use the video.
Not only that but; its perceived value can give you a major boost in organic website traffic. Videos have the potentials to attract 3X more organic inbound links, drives 300% more unique monthly visitors to your website and increases your click-through rate by 45%.
Bottom Line
Video marketing is becoming more and more affordable and widespread. Video adoption within the businesses have grown because; advances in technology but also because it’s easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
We Can Help You With Your Video Marketing
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective. SME Networks can help you with Video marketing which can be used for everything from building customer rapport, to promoting your brand, services or products
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