Top 7 Reasons To Use Infographics In Your Content Marketing Strategy 

October 12, 2018

Top 7 Reasons To Use Infographics In Your Content Marketing Strategy 

Looking for ways to attract your customers and client’s attraction? Ever think of adding infographics to your current content marketing strategy ? If not; it’s time to. If you are not taking the advantage of the power of the infographics when it comes to including your content marketing strategy you are seriously missing out something.

Throw in more than 140 million tweets generated each day and top it all off with 2 million uploaded videos. If you’re a business owner or a digital marketer, it is very easy for your content to get lost in the jungle – which makes it doubly hard for targeted customers to find you. What you need is something that can really grab your targeted audiences’ attention and you can do so by presenting Infographics in your content marketing strategy.

 

content marketing strategy

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If you’re struggling with your content marketing efforts and are generating little or no relevant traffic that will convert into paying customers, then you need to greatly consider using Infographics as part of your digital marketing strategies.

Infographics Aren’t Dead, They’ve Just Had a Change of Purpose

 Benefits Of Using Infographics In Content Marketing Strategy

benefits of infographics

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1. Infographics are eye-catching

Infographics combine images, colors, movement together, naturally draw the audiences’ eye.

2. It simplify the complicated concepts or ideas

You can create colorful charts or graphs to highlight trends, or show a specific detail.

3. Infographics get shared more

Infographics are available for sharing when using around the web. For instance, an infographics published on a website usually provides an embed code.

4. It improves SEO

A well-designed pleasing infographic an boost your site rankings, earn more likes, followers, and traffic.

5. Infographics show your expertise

The use of graphical elements like tables, charts, graphs, pics, etc can set you up as an expert in this field. When your audience considers your content is trustworthy, this will help raise your brand.

6. Infographics are searchable

People tend to search for infographics regarding the topics in which they are interested, and search engines prioritize them when picking out results.

Not only are infographics visually appealing and fun to look at, they’re also an extremely effective content marketing strategy.

Infographics are still one of the best ways to turn dull information into sharable content. While the concept of infographics is nothing new, how they are created, shared and used for online marketing and branding continues to change.

Not sure why? Here are top 7 reasons to have infographics included in your content marketing strategy 

1. Simplifies Complex Ideas / Concepts

This is because an infographic simplifies and distills information down to easily digestible pieces. It also has the power to grab your employees’ attention, which prompts them to engage and interact with the eLearning content in a more meaningful way. You can create colorful charts or graphs that highlight trends, or include pictures that showcase a specific detail.

2. It Offers Visual Step By Step Task Guide

Infographics have the power to make broad or complex ideas more distilled and simplified. Rather than sifting through large amounts of information, you can get all of the data, stats, and highlights you need in one colorful, creative, and engaging infographic.

3. Infographics Are Great Way To Tell Visual Stories

Rather than focussing on a story-first approach and determining the most suitable content form to present data and information, they became a way to land easy links.

It’s the data and stories behind an infographic which matter most but when you can present them in a visual way, stories can really come to life and be seen far more positively than simply sending out a press release or linking to a blog post.

4. Increases Knowledge Retention

Employees remember visually compelling charts, images, and other infographic elements much more effectively than text-based online content. It also offers them a quick overview of the topic, which means that they don’t have to read through a paragraph and search for the need-to-know information.

Keep in mind that the primary goal is to provide them with a clear and cohesive snapshot of the idea or concept, not to confused them with dazzling colors and a myriad of images.

5. Infographics Are Shareable 

Whether that’s on social, between team members or even within blog posts and articles; they’re a great way to share information with others.

In fact, 80 percent of marketers use visual assets in their social media marketing and that tweets with images receive 18 percent more retweets than tweets without images.

Why not consider slicing up your infographic into social-sized cards which can be shared across social? A great way to repurpose and drive further engagement from the content.

6. Increases Sales

Infographics are a great sales tool.

Remember the statistics around the human brain consuming visuals better than text? Rather than writing out the processes, benefits, and comparables, an infographic could make it instantly obvious to potential buyers as to why they should choose you over the competition.

An infographic doesn’t have to be used as a link building or PR tool.

7. Infographics Can Easily Catch Your Targeted Audiences’ Attention

Humans are visual creatures and because of this people are easily attracted to visual elements that attract their attention. People need the “optic nerve” activated in order to process the more than 90% of information that comes into one’s mind, and all these are visual information. If words fail to capture the attention and imagination of your audiences, then perhaps visual elements like Infographics can do the job better.

Think about how you could educate your prospects in a visual way and give it a try.

Wrapping Up

Infographic Design is more than just aesthetic. It creates value for businesses. Business communication should leverage the eminence of information design. Infographic is great to break down big numbers or a large chunk of data into coherent and eloquent content, yet concurrently tells the “big picture”.

Infographics for businesses can help: 

  • Simplifying communication and clarifying messages
  • Making communication materials compelling and attractive
  • Answering specific business questions
  • Facilitating management decision-making

 

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October 12, 2018

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