Try These Top Social Media Marketing Tools for 2017

Social media marketing tools have become an essential part of business processing in the recent times. Social media platforms have caused a revolution of sorts in the marketing world and the business which lacks here is the one that gets lost in the looming crowd.

Gone are the days when promoting your business through media channels were enough. Television, newspapers, digital advertisements and lead generation techniques are not enough to get customers. It is just a means to promote your business. To make sales, you need to connect and communicate with your target audience. People nowadays are looking at more informal ways to connect with the businesses they are associating with and what’s better than a social media platform to connect and communicate?

When you say social media, it is not just one medium but a plethora of platforms which has the power of converting your presence into sales figures. So your social media manager would need a proper strategy and distinct approaches to target each of the social platforms. You can’t communicate with your Linkedin audience the way you do on Facebook. Instagram and Twitter are different in their own ways as well. Now for every social media strategy, we need a set of social media marketing tools to make it happen. But what are those and where will you get the best? Let’s find out.

Top Social Media Marketing Tools for 2017

We are basically judging the top social media marketing tools based on their ability to help you engage with your target audience, ability to help you schedule and recycle your content over a period of time, and help you in reporting and understanding the overall performance of your online content.

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1.     Hootsuite

This features in our top social media marketing tools list for its ability to perform in-depth analytics and evaluations on your social media presence. This social media management tools for agencies has an interface which doubles as a dashboard. It helps in integrating your business with platforms like Twitter, Linkedin, Facebook, Instagram, and YouTube to name a few. You can either opt for their free basic version or their paid version which includes added features.

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2.    Sendible

This social media tool is a personal favourite of many marketing agencies because of its user-friendly interface, ease of integration with the social media platforms and the super awesome features. This social networking tools for business is much similar to hootsuite but for some distinct features. The buzz in the market says that it has an awesome content section that would help you recycle evergreen content periodically. Plus, its reports hub would enable social media report generation in less than 15minutes. With this, your report building would be such a piece of cake!

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3.   Zoho Social

With Zoho, you need not worry about scheduling your content as the SmartQ scheduling feature would automatically take care of analyzing a perfect time to schedule posts based on the target customer’s location data. You have the benefit of adding all your social media followers as your leads and be in control.

This social marketing tool is free for a single user per brand and has additional charges for its special features like social analytics, scheduling, and social monitoring.

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4.   MeetEdgar

If you haven’t met Edgar yet please do so! MeetEdgar is surely an innovative social marketing tool that gives you a different perspective on post scheduling. With this, you can schedule your posts according to the category they belong.

This would help you to reach out to your target audience with fresh content that would engage them at the right time. You also get access to more than 750 apps belonging to Zappier.

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5.   Social Flow

This SMM tool is perfect for scheduling Tweet updates, monitoring your social presence and performance. All you have to do is fill in some auto twitter statuses. Social Flow will post them when most of your followers are online and active.

It also checks for content relevance and ensures it matches the requirements and engagement level of your followers. If the content is found to be irrelevant or unappealing it would notify you to optimize it to fit your audience better.

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6.   MavSocial

If you want to make your status updates more colorful and tasteful for your audience, this is the best social media marketing tool for you! Hence; this would help your statuses and content to truly standout in every sense making it engaging and appealing to your audience.

With a built-in search option and thousands of affordable images which have a license to share. It also lets you edit and share countless images every day.

The SMM tool has an integrated payment system that lets you purchase an image and store it in the Mav account for later use. Hence; the tool is free for one user for two accounts through which a maximum of 10 posts is permissible on a daily basis.

7.   Sprout Social

This SMM tool supports your status schedules, postings and queuing to each social platform through its web application, browser extension, as well as mobile application.

The viral post feature schedules your status publishing for the time when your online followers have the maximum engagement. Furthermore; it comes with an analytic tool is also extensive reporting tool which helps you analyze and always be presentation-ready! The bonus?

You get a 30-day trial period and a 10% discount if you pay for an annual subscription!

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Conclusion

Well while we can keep can keep the counting on for the list of the best social media marketing tools, we would like to keep it simple and easy for you. You might be planning to start your social media efforts and enhance your virtual presence, or someone who just wants to speed up the workflow or someone who wants a better social image for your business. Whatever your endeavor might be, these Social Media Marketing tools are going to get you right past all hurdles and towards success… Virtually!

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