Top 9 Powerful Call To Action That Generate Leads And Converts
When it comes to your website pages, no one element lives in vacuum. It’s surrounded by other elements of varying sizes, importance and messages all of them play a role in the success and failure of that one element. It’s no different for Call to action buttons.
The words you write on your call-to-action button can be the difference between a conversion and a bounce. The button text needs to speak to your target audience and communicate why they should click your button.
Your button text should be as clear and specific as possible to provide rationale for a visitor to complete your offer. It needs to clearly communicate what will happen when they click your button. Think about a typical visitor to your landing page. They’ve stayed on your page long enough to be drawn to your Call to Action button. But they don’t click, why? Chances are you’re not providing effective enough button copy.
Although your button is small in comparison to the rest of your page it should be able to stand on its own. It should be strong enough where even if a visitor skims your page they’ll know the action they’re taking.
Your call-to-action needs to be “an instruction to the audience to provoke an immediate response.” When you put “submit” on your call-to-action you mask what the action is. You may have an entire page or form to explain what’s going on but when’s the last time you read a page in its entirety? Make your Call to action as clear as possible to ensure visitors are clear about their next action.
Use a combination of below mentioned top 10 CALL TO ACTION words to generate leads and conversions
1.Talk To Us
This CTA lets your audience feel like they’re a part of the company and that their opinion is of value to you. It tells your customers that their opinions, concerns, and questions will not only be heard but will be listened to and addressed. It also exemplifies your quality customer service which will also encourage customers to convert with you.
2. Build, Join or Grow
You’re ready to help the visitor create something from the ground up. You have the tools available to help them accomplish their goal(s). “Grow your email list today” or “Build a community of followers.”
3. Try It For Free
This word gets more people to convert by lowering barriers to entry. People will feel more willing to try out your product because there is little risk and commitment needed to get started. “Get my free ebook now” Who doesn’t love free content?
4. Find Out How
This word will play into a visitors urge to discover something on their own. People are naturally curious and will want to map out how to do something. “Find out how to increase conversions”
5. Save Now
This word helps tell the visitor that they should be doing something in the present moment and without further delay. “Shop with us now.” They could shop with you tomorrow or next week but they should be shopping with you now. “Now you can learn all of my secrets.” You’re saying that they haven’t been able to learn your secrets but now they can so they probably should.
A need takes a want and makes it urgent. It makes it more of a requirement and makes something necessary to do, right away. “Need more out of your investments now?” It can also show the visitor that you’re confident in what you have to offer. “The only product you will ever need.”
Want is a word used to convey desire. This want is characterized by something that a person is lacking. You can play on the urge to fill this void by using want in your CTA. “Want to get the highest conversion rates?”
8. Learn More About
We are a naturally curious species and want to gain as much knowledge as possible. If we’re already interested in a product we might need to learn more in order to make an informed decision. For example you could say, “Learn more about [product].” Tell them what they’ll be learning about your product. Don’t leave it vague like “learn more.” You need to tell them what they’re going to get out of it.
9. Sign Up or Join
This word helps to make someone feel like they’re taking action to become a part of something. “Join the fastest growing network of singles”
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