Top 7 Whiteboard Explainer Video Tips That Talks About Your Business
Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting business brands. Furthermore; helping business get online recognition and more awareness to the customers. Howevever; getting whiteboard video made is one thing and making it engaging and interesting is another. SME Networks has compiled the list of best whiteboard explainer video tips from the industry experts for you that helps in simplifying the message, making it more entertaining and engaging.
A great whiteboard video has to follow some rules though, so keep reading.
Top 7 Whiteboard Explainer Video Tips
1. Your Storytelling Script Should Be Engaging
The major thing in whiteboard explainer video is storytelling script. If that’s not good; the entire video is ruined.
As human beings, we live for stories, we can’t help but be attracted to them. Use this power of attraction, and, instead of just trying to make a sale, tell a story – present your content using storytelling.
Remember, for this to succeed, your story has to be focused around your audience and their problems, not on your product’s features. The indust experts suggest this whiteboard explainer video tips which tells you to focus on the story around your target audience.. Hence; you will catch their attention and develop empathy.
2. Using Emotional References
Whiteboard animated videos have the possibility to deliver a complex message in a simple way, you know that. But, well, the thing about simple methods is that they can be whatever you want them to be – Happy, light, funny, and also nostalgic, empathetic and emotional.
Use your audience’s emotions in your favor; this can be done by adding elements to the story that will bring back the ‘good old days’
3. Don’t Forget To Connect Your Slide Stories
A well done whiteboard video will always keep your audience interested, because they will always be wondering what comes next. Why? Because they are watching how the story is being drawn, how it takes shape, so it will keep the spark of interest in your viewers, creating anticipation.
Whiteboard videos imply a continuous and interconnected drawing, not individual ones. Of course, you’ll probably have to clean the whiteboard sometimes, but try to do this as few times as possible, because it could break the story into too many pieces, making you lose your audience’s attention.
4. Don’t Forget The Drawing Hand
The point of a whiteboard video is that there is an artist drawing your story in real time. You can be doing this the traditional way, or using technology and design tools to make it look like it’s being drawn, but there is one thing that cannot change – the drawing hand itself.
If you have no hand, it’s not a whiteboard video. The whole point of this is to be hand drawn, and this is why the drawing hand must always appear.
5. Add Bit Of Color When Necessary
Whiteboard doesn’t have to be plain, and bland.
But it’s a great thing to innovate. Don’t get overwhelmed, though, be careful; this is not about making a colorful video, it’s about using small hints of color to accentuate important parts of the message you want to deliver.
It is one of the significant whiteboard animation video tips to use a dash of a color, or you can use your brand color. Add it to some key spots to make your brand present during your video
6. Keeping It Traditional
What makes a traditional whiteboard animated video? 3 basic things: the white background, the continuous black drawing and the hand.
This is what gives it a recognizable style, and even though you’re allowed to add some personal details, you should keep things traditional.
7. Re-read Your Script Loud
Did you write what you want to say to your viewers? Is your script done? Read it out loud.
The purpose of the script in a whiteboard animated video is to sound as if it’s being said directly to your viewers. It must sound natural, and reading it out loud will help you be sure that the voice inflection, speed and emphasis on certain words are as natural as possible.
Finding the best possible whiteboard animated video services available – Last, but not least, rule number one is that your content must always be of the best quality, or else your credibility will suffer.
There are great teams out there like SME Networks that will turn your complex topic into the best whiteboard animated video, complimenting your idea perfectly.
One key to becoming a master video marketer is learning how to build branding through video. It’s not enough to make a bunch of videos, you need a consistent brand voice and personality.
SME Networks doesn’t just make videos – they make their videos unique and branded.
We Create Little Explainer Animated Videos That Gives Big Results
Professionally designed custom explainer video built around your company’s brand and vision
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