Top 6 e-Commerce Website Design Trends You Will Absolutely Love To Have For Your Business
Ecommerce has created a lot of hype among the tech savvy users, and is here to stay. It has become very essential for all businesses to understand the nuances of online selling and enable an ecommerce website setup of their own, to be able to stay ahead of the competition. A fantastic customer service and awesome product quality is just not enough! What businesses need today are positive customer reviews and a “mind-blowing” ecommerce design.
The half-price sale, festive discounts and offers, cash backs, etc. have taken shopping to an entirely different level, putting a lot of pressure on the start-up and new entrants in the ecommerce industry. It has become very imperative for the new businesses to do something different to create an identity for themselves and define themselves as a brand.
There is so much to understand and learn before a business can successfully launch its website. Ecommerce design reflects a lot about the company, its business values and its adaptation to the newer trends. It is the virtual face of the company which the customers would learn to trust and look out for. The design must be such that it connects with the user and resonates in their mind every time they would want to make an online purchase.
While certain industries don’t have lot of scope and work best when the websites follow the general pattern of their competitors, there are certain others who have to keep evolving and changing according to the change in customer preferences and tastes. Ecommerce is about reaching out and connecting with the customers on an individual level and catering to their demands. Looking similar is not wrong as long as there is some innovation, right?
Enough has been said about responsive ecommerce sites and its benefits to business. So, we would just take that for granted and focus on the more interesting and newer trends which have hit the market and will be a sure shot hit with the online consumers. Let us look at some popular trends that are currently in the ecommerce world.
Top 5 Trends to Look Out For
With the ecommerce industry growing so fast and many businesses popping up with success stories almost every day, here are some absolutely fool-proof trends which will surely add value to the ecommerce website and also increase the sales conversions.
Creating a visual magic through Parallax Scrolling
In technical terms, we mean the Parallax Scrolling. Who doesn’t like stories? Parallax scrolling enables the businesses in showcasing a story by floating multiple images on different backgrounds or layers. It increases the visual appeal and captures the attention of the user. This also increases the amount of time a user spends on the website, thus increasing the chances of making sales. When done the right way, small business ecommerce website can surely increase the number of visitors and also keep the users focused on the business.
Saying it with Card Layouts
All that you wish to convey, in simple cards! It is as simple as that. Using card layout enables the customers to access the products and browse through categories and offers easily. This layout is visually appealing and very easy to comprehend. Plus, one gets the benefit of adding more visuals and pictures which adds to the glamour of the website. Card layouts take the user experience to an altogether different level and make it very easy for the users to navigate through the various sections available. It is also very easy to make it into a responsive webpage. Ecommerce website setup like these make it easy to promote the new designs, new arrivals and promotional offers associated with a product line.
The Minimalistic Approach
Clutter is mess. Clutter is confusion. Clutter is chaos. It can be the straight downfall of any ecommerce design. It is often believed that content is essential for a site’s success. But deciding on how much of it is right is very crucial. Cluttering the website just adds to the chaos in the user’s mind. The Minimalistic Approach demystifies shopping and helps in clearing off the customer’s mind with regards to his/her shopping need and enables them in decision making. Ecommerce website setup which follows this design approach has lots of blank spaces or white spaces in their website. This adds an extra emphasis on the CTAs placed on the website promoting sales. There is a reduction of distraction level of the users and helps them stay focused throughout the transaction.
Designing Around the CTA
For any small business ecommerce website, the CTAs play an important role. The entire business revolves around the sales or promotion the CTAs bring to it. Hence, the new trend is to bring focus on these elements. An eCommerce platform setup service would advise a business in setting up the entire design to revolve around the CTA. Narrating a story or showcasing a visual image leads to the CTA or a promotion button increases chances of gaining the customer’s interest level and increasing conversion rate.
Motion Picture or Augmented Reality
These are some cool words that many responsive ecommerce sites aspire to have. While many of the ecommerce sites have started using the motion animation to give a 360 degree view of their product with a smooth transition, the augmented reality has not penetrated much. Many of them also have features for the users to control the animation and handle the pace of the movement. The motion picture increases the interest level of a user and also enables them in making an educated decision. The augmented reality is used to give the customer a personal feel and helps them feel the product. This concept has a lot of scope in ecommerce design and is sure to pick up pace in the coming years. Small videos of promotions and product ads embedded in the website increases its value and often leads to an increase in sales.
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Material Designing is Better Than the Flat Alternative
Using shadow effects, motion and depth in the designs enables a better connection with the user. Such responsive ecommerce sites appear more sensible and comprehendible. In contrast to the flat design, which also uses a minimalist approach, this design adds contours and depth to the design, giving it a more interesting dimension. These are lighter when seen from the coding perspective and are also easy to navigate and use.
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There are many more trends that are worth investing in, in the coming years. But it is very important to see what would work for a particular business before investing in it. An intensive research coupled with an in-depth understanding of what kind of experience one would want for their customers is very crucial in understanding what design trend would work for a business.
So put on your thinking caps and Happy Designing!
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