Top 5 Things That Could Go Wrong While Designing An E-commerce Website

December 22, 2016

Top 5 Things That Could Go Wrong While Designing An E-commerce Website

Designing an E-commerce website is ongoing trend. E-commerce is dominating the market and there are a number of businesses to compete with. Ecommerce website designing has become more than just testing and putting forth an online portal to increase sales.

It is about understanding the psychology and behavior of the consumers and giving them what they expect out of a brand. The website is not about online sales of product but; also, is a representation of the entire business in the virtual world.

When designing an E-commerce website takes into account the major aspects of the consumer behavior, such as what they view, the products they browse for and the conversion of potential buyers into customers.

A large number of e-commerce businesses fail due to the lack of complete research and basic understanding of their consumers, irrespective being superior in their products and service.

To be able to make an impact in a minute, it is important that a website is able to convey the business effectively.

Let us look into some very common mistakes in small business ecommerce website designing


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Top 5 Things That Could Go Wrong While Designing An E-commerce Website

The main objective is to understand what works best for a business as what suits one business might not be right for the other.

1.Choosing the wrong platform

The website platform is the first and the most initial phase of website designing. Often times, this is the area which leads to the failure of small business ecommerce websites. Management needs to make an informed decision after a careful scrutiny of all the available options and the features they provide.

It is always advisable to try out various free trial offers of various platforms before finalizing one . There are many leading ecommerce platform setup services available in the market to choose from.

2.Unresponsive Web Design

The design of a website is very important. However, this only serves to form an impression. Ensuring that the website is responsive to suit the tech savvy generation which shops on-the-go, is of the higher importance. With the increasing number of mobile, smart phone and tablet users, it is important that the website design should be compatible.

Designing an e-commerce website does not take into account the device compatibility and the responsiveness of the website lose out on a huge chunk of potential customers.


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3.Cluttering the Website

This is where most of the businesses go wrong. An uncluttered and simple website is the one that makes the most business. Many a times, one can find too many CTAs and pop-ups in a small business ecommerce website. It is very important to understand that the primary focus of a call-to-action is to ensure sales. 

This complicates the whole purpose of these buttons and often confuses the user. Similarly, pop-ups are important as it helps in gathering the user’s contact information which can be used for attractive offers and discounts. However, overuse of such pop-ups often distracts the users and also leads to cart abandonment without completion of purchase.

Designing an e-commerce website

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4.Avoiding the Urge to Invest in Every Marketing Campaign and Increasing Trust

When a website is designed, it needs to be well-planned. The marketing plans and promotion strategies to be able to differentiate themselves from the competitors. It is important to know what would work for your business, rather than investing in all the trending options available in the market. This would not only be difficult to calibrate and quantify the results but would also render many strategies ineffective.  Sharing interesting information about the business impact the business which also increases chances of a customer trust. 

Investing and properly displaying EV SSL certificates in appropriate places increases the website credibility and ensures more visits and sales conversions to the business. Display of customer testimonials and press publications also ensures increase in credibility.

A constant research and testing of market trends and best practices would ensure that the website is never out of date. A regular flow of interesting and relevant content gives the customer new information and data pertaining to the business. Hence; this increases the number of viewers and also the credibility of the website.

5.Using Too Many Visuals or Unrelated Pictures

How much is too many? This is a very important question a business must be able to answer and understand when they design a website. Visual images and colours increase the aesthetics of a website and attract more viewers. However; too many images would lead to distractions which makes customers lose focus on the main purpose.

designing an e-commerce website

Image Source

A website represents the business hence; it is very important that the design reflects the values and objective of the company. The user must be able to use the website with ease and without any distractions to ensure conversion of sales. The business must always think from the perspective of a customer and not just focus on latest trends.  Designing an E-commerce website should be simple and should convey the message and display its credibility.

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Image source:Jorden Roper
December 22, 2016

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