Top 7 Storytelling Tips That Sells Your Animated Explainer Video

June 05, 2018

Top 7 Storytelling Tips That Sells Your Animated Explainer Video

Struggling to sell your products/services to the customers?

Have you considered animated explainer video? Animated video storytelling is a great way to generate engagement online and will ensure you stand out from the digital marketing crowd.


Image result for animated explainer video focus on customers



  • Business which used animation to advertise their product have seen an astounding increase in their sales by 40%.
  • 93% of marketers use video for online marketing, sales, and communication.
  • 96% of B2B companies are planning to use video in their content marketing over the coming years.
  • 81% of people feature their video on their brand website.

Explainer animation videos has the dynamism to seize the attention of the customer, and can be used ingeniously in any tone, be it professional, emotional, informative or funny, to create an everlasting impact on the customer.


By 2020, 80% of online content will be video (according to a Cisco study), so there’s no time to wait to up-skill in video marketing whether you are a business owner, a marketer or a tutor.

Here are top 7 storytelling tips to have in mind when creating animated explainer video content for your audience

animated explainer video


1.Treat Your Video Like A Blank Canvas

Creating an animated explainer video for the sake of updating your YouTube channel or Instagram page is not a long-term strategy. In order to maximize results, treat your explainer video as a communication to showcase your brand’s personality in a way that addresses and informs audience needs.

Consider the format of the video. How can voiceover, titles, or animations introduce the video subject and establish the narration? Will you use a voice over or a combination of voiceover and animated titles? These are the elements that will color your video canvas, giving it structure, life, and voice.

2.Add Life To Your Characters

Characters initiate a story and add emotions to it. They turn your brand more personal by the things they do in your explainer video.

The character of your video should reflect the style and goals of your brand. We prefer using simple characters in most of our videos so that viewers can easily understand the story. Having said this, if a project requires us to create cartoonish and surreal characters, we do that.

Make them hop, skip, jump, make them run or make them laugh. Just bring your characters to life and entertain your audience with their story.

3.Your Animated Explainer Video Storytelling Should Follow A Structure

Logical progression of random thoughts while scripting something is a must and your explainer video’s script should be no different. It should have a beginning, middle and an end like every story. The beginning can include introducing the character with his pain point; the middle can welcome your product with a solution to eventually move to a happy ending.

4.Make Sure Your Video Is All About Customers

In visual content, not understanding the distinction can lead to telling a story that is too much about the business and not enough about the customer. Think first about your audience’s goals as a way to produce engaging video that will in turn fulfill marketing goals. This is also crucial for building relationships with the people that will come to expect to hear from you in the future.

5.Put Things Into Context 

The setting, characters, and plot of your video communication all contain contextual clues that together show people what your message without using words or text to spell out every detail. Let’s say a scene of your video needs to depict a person struggling with a work problem at their computer. With the image of the person sitting at a desk talking to their manager over sales reports, it can be assumed this is part of their job. You wouldn’t need extra subtitles to state it.

6.Your Story Should Show Conflict And Provide A Solution

A story without conflict is not much of a story. Conflict moves a story along and gives life to the characters and their struggle to meet desires. When it comes to brand storytelling, this conflict or problem as we know it in marketing should be relevant to the audience in order for them to relate. In branded marketing video, this relatability combined with visuals and motion is a recipe for inspiring customer action.

7.Make It Attractive & Memorable

It’s not always necessary that you need words to tell a story. These days, infographic technology, stop motion animation, pictures and typography are also an amazing alternative for telling your brand story and attracting your target customers in a different way. Viewers would only remember your video if they experience something they have not seen before. Perhaps, this is the only thing that would make your video shine apart. Make a memorable video.


Wrapping Up

One key to becoming a master video marketer is learning how to build branding through video. It’s not enough to make a bunch of videos, you need a consistent brand voice and personality.

SME Networks doesn’t just make videos – they make their videos unique and branded.

We Create Little Explainer Animated Videos That Gives Big Results
Professionally designed custom explainer video built around your company’s brand and vision




June 05, 2018

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