Top 5 SEO Benefits & How It Is Helpful For Your Small Business

Whether you are running a day care or a boutique or anything from pet care clinic to IT company every businesses needs SEO today to make your business visible across the globe; ultimately making it successful.  SEO services is one of the hottest service picked by marketers and entrepreneurs to get ahead in the competition. With SEO benefits your business is surely going to stand different and rank better over the web. 

According to the recent study 50% of consumers spend 75% or more of their total time shopping engaged in product research. The number one starting point for the online shopping experience is with a search engine. This means optimizing your website is a critical success factor for your business.

It’s not enough to have a website. It’s important to make sure your website is structured and contains content that is relevant to your visitors as well as the search engines. Optimizing the structure and content of your website will help you grow your business and increase sales.

What SEO Means To Businesses?

SEO is not only beneficial; it is a necessary marketing apparatus for the development of compelling brand consciousness. It is also means enhanced search engine page rankings and the amplification of a heightened abundance of traffic. So why should a SEO consultant be sought for and how can their assistance bring about progressive business growth?

There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important SEO benefits is that your customers are using search engines daily.

Why is SEO Important Today?

7 out of 10 people uses Internet to shop today..

The number one starting point is search. Gone are the days of bookmarks and customer loyalty. Today’s consumer is in charge. They know what they’re looking for and they know how to find it.

If your company website isn’t on the first page of results it’s practically invisible.

• 97% of global internet users shop online
• 70% of all click-through traffic in Google’s search results go to the #1 position on the page
• Organic search results are a compliment to a paid search campaign
• Improve search engine position
• Drive qualified traffic to your site
• Increase conversion
• Reduce Bounce Rate
• Engage Customers
• Be recognized as an authority in your niche
• Promote your local business

How SEO Is Helpful To My Business?

SEO is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior.

Top 5 SEO benefits for your business

1. SEO helps create better & user-friendly website

SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for the search engines, however, today SEO is also about improving user experience too.

Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content sales pages and blog articles keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.

2. User-friendly website means more leads & more customers

SEO is not a myth. You will increase your leads and sales if you offer a viable product or service. With a winning SEO campaign, your business will be on it’s way to higher conversions. It is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.

SEO optimized websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.

3. Builds credibility & brand awareness

One of the SEO benefits is to get higher rankings on the SERPs is building brand awareness. When your sites appear on the 1st of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.

That is why small businesses that want to build better brand awareness either locally or expanding nationally must invest in SEO and start gaining top rankings for the KEY terms related with their business. We are not in the 90s anymore; search engines now play a significant role in making or breaking your brand.

4. SEO helps bypass competition 

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too. If your competitors aren’t already using SEO as part of their marketing mix, you can safely assume that they soon will be. And when they do, they’ll be taking customers from directly under your nose.

It is one of the crucial SEO benefits that ensures that you get in there first and get the top search engine results for yourself.

5. SEO works for your business 24*7

A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO. SEO is 24/7. It does not sleep. Your rankings do not disappear overnight.

You can increase your website traffic all day, every day. Once you rank high in search engines, they will promote your business while you are sleeping.

Conclusion

SEO is not only important for businesses that compete online but it is a necessary investment for all companies.

Having an optimized website is the absolute minimum these days and the money spend on SEO should not be considered a cost but an investment.

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