Top 5 Reasons Why Small Businesses in India Needs Mobile Apps
Your business does have a mobile app????? Most small business entrepreneurs don’t realize how much untapped potential lies in the mobile app marketing medium. Yes, you heard it right, small businesses can gain a lot of visibility and business especially local businesses.
If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
Will My Small Business Benefit By Having A Mobile App?
Easy question, – The reply to this question is Yes!!! Who wouldn’t want to reach customers wherever they are. A mobile app gives you an ability to reach customers 24 * 7. Isn’t it great wherein your mobile app is able to generate business even if your office hours are closed or you just happy holidaying.
Before we head, let’s compare other marketing mediums to mobile app marketing and figure out how much productive it is to have a mobile app:
Mobile marketing vs Social Media
Social media is still a somewhat new medium for many small businesses are just starting to test their own Facebook and Twitter accounts. The competition here is steep, though, and it’s not just about your retail competitors. When users are on social media, they usually aren’t looking to make a purchase. They are there to catch up with friends, check on what’s happening in the world or post updates about what is happening in their lives. This puts your profiles in direct competition with numerous things that your audience may find more interesting.
Mobile marketing vs. Email marketing
Email marketing is an old standby that still works today for many businesses. But even if someone subscribes to your list, there’s no guarantee that they’ll see your email. And if they see your email, there’s no guarantee that they’ll read it. With mobile apps, you have something called a “push notification.” These are the updates that you get on your smartphone to let you know something new is going in within one of your apps.
With Facebook, you may get a push notification to tell you that someone tagged you in a post or sent you a message. Your calendar may send a push notification to remind you of an event. Your app may send push notifications for any number of reasons that you will specify. But although push notifications occur for various reasons, there’s one thing they all have in common. The get read.
About 20% of emails are opened by the recipient and only about 5.4 percent of people click on a link within that email.
In contrast to this , push provider “Xtify” revealed that 30 to 60% of users open push notifications and about 40 percent interact with the app immediately following the notification.
We Come Over To The Benefits Of Having Mobile Apps For Small Business in India
24 * 7 Online Presence
An active customer engagement is ensured when your business has a mobile app – real-time purchase, enquiries and feedback is possible through the day and night, across time zones. With a well-managed client profile and demographic details, your firm or company can benefit from this round-the-clock communication with current and potential customers. If you can make your company visible to your customer at all, the likelihood of him engaging with your products and services is higher.
Quick Money Transactions Through Mobile Apps
With a mobile app on a smartphone, be assured of quick and safe money transactions for your customers. Hassle-free bank transfers are the norm of the day. And with shop-on-the-go options, no one needs to worry about waiting in a bank queue.
Generate New Lead With The Help of Mobile Apps
With a mobile app, it’s not limited to just current users. Word of mouth and information sharing are incentives for new and potential customers to try out your business’s mobile app. It is a direct marketing tool that’s hard to miss. Easy mobile interfaces ensure that new customers are comfortable in using the app and navigating their way through the web.
Showcase New Products And Services Through Mobile Apps
Although your app will have a purpose, a benefit to the end user, it will also act much like a not-so-obvious ad for your business. All the latest information regarding your company’s products and services, promotional offers and drives reach your customer wherever he has. Plus, the customer/client has the option of logging in immediately, which may turn out to be a sale for you.
Mobile Apps Provides Your Business With Location Based Notifications
A highly regarded feature this! Your mobile app can notify offers and discount coupons relevant to your clients based on their current or probably locations. For example, on a known holiday, you can time your offers to match the travel times of your customers. Or post a Sale in an area of the city, knowing your customers are likely to be in the area of that particular outlet.
The way you communicate with your client is extremely important and can determine the success of a project. Without effective communication, your business isn’t successful and it is believed that businesses should have great mobile apps to generate more sales and get new business. Choosing the best mobile app service provider is tough, look for someone who is trustable and has a good reputation in the market.
As a mobile application provider, Sadyogi has worked on more than 100 mobile applications. Their experience says that developing an application is only 20% of the job done, while definite success of the application is promoting and making people use the application with constant updates. The company aims to provide end-to-end solution for a client making sure the core goal of developing the application is fulfilled.
These leading names are talent pool of mobile app developers that includes highly-skilled analysts, UX experts and certified software engineers who are well-versed in building apps for all the major platforms — whether it’s iOS, Android, or Windows Phone.
Image courtesy:understandquran.com
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