Top 5 Online Reputation Management Service Providers For The Small Businesses in India

What Is Online Reputation Management?

It could take years to build a business reputation, but a few minutes to wreck it”. If you know and understand this fact, you will do things in a different way for your online business brand reputation.

Do you know, according to a study from the London School of Economics, a 2% decrease in the negative word of mouth increases sales growth by 1%?

Image Courtesy: Poweredbysearch.com

Therefore, online reputation management requires being a central focus in 2014 for marketers. Managing online brand reputation in not optional but mandatory for all types of businesses small to large, and required perfect strategies and techniques, which combine monitoring and responding appropriately to make sure your reputation that can be easily affected by negative comments by online users.

Why Online Reputation Management Important For Small Businesses Of India?

Here are 5 important online reputation management tips that can be used by the small businesses of India:

1.Reviews and Feedback

One of the best things about the Internet is that it provides an opportunity to its users to express their thoughts, opinions and experience on almost everything whether it’s about products and services of companies or any political issue. It is an easy and simple way for customers to comment on products and services, which are posted on social network sites and websites. They help other buyers in buying anything.

Besides, they also provide an opportunity for businesses to turn unsatisfied customers or buyers into frenzied fans. A business owner cannot ignore or stop what is being posted by people on your company’s brand online. Reviews can be both positive and negative, will be posted whether we want them or not.

Remember, we can use positive reviews for making online brand reputation by posting them in our sites, blogs, videos etc. However, we ought to respond to negative or bad reviews and try to resolve them quickly as they can badly impact online brand of any business.

2. Online Customer Satisfaction

Do you know, each year a company loses 10% to 25% of its existing business because of poor customer services?  According to recent study, an unhappy customer tells approx 11 people, and they tell approx other 5 as a result about 55 people are not satisfied about that services. 

Happy customers buy products and services regularly from you and also spread the word by recommending about your business to friends, family and relatives as a casual referral process.  Remember, bad production or delivery of goods lead to distressed customers, and high customer happiness deliver lots of benefits, including loyalty, repeat purchase, retention, reduced costs, and premium prices.

Business can achieve customer satisfaction simply by listening customers, offering then high quality and reliability in products and services. When anyone is not happy, then do everything in to resolve his or her complaint.

3. Respond Quickly and Properly

The technology has forced businesses to develop stronger relationship with customers online and online users are turning to social media sites to interact or communicate with other customers and businesses about products and services, which they love. Remember, responding quickly is important same as listening your customer. Social sites such as Twitter and Facebook have given companies to lead that conversation as well as take charge of their brand’s business image.

We know that it is impossible to make everyone happy in businesses, and the social sites are the prime points where unsatisfied customers complaint first. It is believe that more than 35% customers expect response within 30 minutes. People who post negative reviews and received a quick reply with solution generally went on to become reliable customers  or deleted the negative post and post a positive one.

4. Be Up To Date On Social Media Platforms

Social media platforms have become a part of people’s life today and neglecting them can create bad impression. We understand this by an example of “Nestle Company“. The company damaged their online reputation by responding poorly on Facebook for the complaints they received about environmental practices few years ago and another case of Such blunders get spread like fire and can potentially damage the brand.

Remember, by paying attention to your online profiles you are engaging with your customer, building customer loyalty and discovering where you need to improve. Ensure that you update your status at least once in 2 days so that people read what is posted on your blogs, websites etc. Because the more you engage readers more happy your search engine will be. While people consider most appropriate social network as Twitter, Facebook or LinkedIn makes it easy to launch your own social network in a matter of minutes.

5. Monitor Your Online Brand

What exactly people talking about you in real time? Monitoring a brand shows businesses lots of things, including where they require improving, where they are doing an excellent job, what their customers’ needs and many more. Monitoring is like responding, whether it is a direct question, praise, or complaint, a response is really required every extra social media accounts like FB, Twitter and anywhere. Discussions happen all the time in such social sites so presence on these sites is really increasing your online brand reputation.

The main focus must be on reputation management and knowing when customers are saying badly about your brand. It is really vital, it is not only about responding to the negatives. You must hear the good things as well, which people are saying or posting about your business. Google alert is a great tool offered by Google that lets you monitor interesting notification about brands or products.

Gain an effective online reputation management tips and boost your image using the services of trusted vendors:

There are numerous Online Reputation Management Companies for small businesses in India that can improve your repute in the market however, SME Joinup has lined the best of the best online reputation service providers for your to choose from suiting your business and budgetary requirements.

“Perfect solutions for continuing a better exposed online company are made from the best online reputation marketing management company. It is necessary to make contract with a company that manages online business site popular with good reputation”.

     Innoserve -Pune

Innoserv Solutions is an established by the group of professionals with vast experience in various business segments. The company offers several solutions and services in diversified areas like recruitment for IT, permanent staffing, corporate training and digital marketing with Bangalore, Pune and Mumbai. The company is committed to help the clients achieve their organizational skills.

The team comprises of highly experienced professionals that include names like Mr. Rahul Jain, Director – Sales and Digital Marketing. Rahul has 12 years of work experience in the  areas of business development, corporate sales, start-up operations, product launch and management.

SME Joinup believes in Innoserve’s dedicated services, experienced teams, quick response time and cost effective solutions which makes it the most desirable online reputation service provider for small business in India.

  Optimized Infotech – Pune

Optimized Infotech is a company that offers varied IT services and training. The company is initiated by the young and dynamic software professionals from Pune, India. Started in the year 2011, the company specializes in digital marketing and associated training zones that assists in enhancing our online presence. The company primarily focuses on consulting varied businesses with accomplishing results.

Optimized Infotech associates and client list includes names like: Saraswat Bank, Healing Hands Clinic, City Dentist, Acme Landmark, Zylax computers, eDoubts, Las Vegas dry cleaners, Olympus, KIESUB electronics, Optizm, Snapster Global.

To read their blog section, click here.

SME Joinup shares a good work repo with Optimized Infotech and believes to be one of the best online reputation  service provider because it is young and passionate team of digital marketing experts comprising of specialists in all aspects of insights and analytics, build innovative strategies and plan, search engine marketing, social media and marketing.

    Esmee Network -New Delhi

As a business owner, you need to take a proactive approach to how your business – brand is perceived online. About 75% of the consumers trust online reviews as much as personal recommendations, so if you have unjustified negative online reviews out there, you must have a good reputation management strategy. Esmee Network will help you build one with its online reputation management services.

To read their blog updates, click here.

Esmee Network is the creative child of Chitaparna Sinha, a former freelancer with vast amount of experience in online content marketing industry and an avid blogger. The company aims to connect to the businesses with targeted markets in both developed and developing countries.

To read their latest news updates, click here.

The company offers digital marketing solutions to business owners through creatively engaging content development and marketing services across the multiple channels. The company has worked with start-ups and businesses  spanning countries like Australia, USA, England, Netherlands, Hong Kong, Poland and of course India.

The client portfolio includes names like: NDTV, PAYONEER, FORTIS HOSPITAL, OLX, RANK JANE, MEDIA.CO, SME GET ONLINE and others.

Quadra Incorp – Bengaluru

Reputation management is the understanding of an individual’s business reputation. It was originally termed as public relation but now it is more of a social media thing. Quadra Incorp, is a SEO company, that serves online reputation management services to the nationwide clients.

The team performs various operations with vast experience in web related services like search engine marketing, web designing and development, Internet marketing, mobile application development, software development, domain registration and much more.

Quadra Incorp with its head quarters in Bengaluru, is a high-end digital marketing company expert in the field of web designing and SEO services. It is young and energetic technical savvies and in hungry of latest technologies.

SME Joinup believes in Quadra Incorp services as it  provides affordable SEO services across the globe. Running a business that not only requires a hard work but also requires effective smart work by working with self-derived strategies as it has experienced everything on their own. The team is equipped with state of the art work stations, and always adopting their client’s requirements to satisfy their work requirements.