Top 5 Marketing Trends To Watch Out In The Year 2017 For Startups And Small Businesses of India

February 22, 2017

Marketing like we all know is the life line of any business. It is a form of communicating with consumers in the hopes of selling them a product or service.

image source:U Creative Group

Entered in the year 2017 with a bang….This time of year when every marketing strategist should be taking a step away from the day-to-day and giving a good hard look at the past year’s performance. After all, if you’re not paying attention to what has worked or hasn’t worked over the past 12 months, how are you going to know what to adjust in the months to come?

For 2017, here are TOP 5 trends you should be paying attention to:

#1 Intereactive Content Formation

Content marketing at times is confused with native marketing. Native marketing is simply another way for marketers to distribute content. Content marketing these days is a new kind og marketing technique in which the content is created and distributed with relevant information to attract a target audience.

It is an ongoing process that’s best integrated into an overall marketing strategy. It plays a substantial role in any marketing plan and works for all types of brands because everyone can use content different. The key is to be consistent, keep writing and floating your new stuff for your brand.

#2. LiveStreaming Videos and StoryTelling Concepts

Getting a customer’s attention has become exponentially more challenging over the past several years and what could be more better than live streaming videos.

Just about every social media platform has some sort of streaming option available, YouTube is the second largest search engine, and mobile users have constant access to consume these videos on the go. Expect to see more mobile-optimized vertical videos and story telling conceptual content being produced over the next year as the competition drives marketing innovation.

#3 Mobile Marketing Strategies

We all know that future is mobile –Mobile Marketing. It has been witnessed that Internet traffic is now coming more from mobile devices than desktops. If your content, and ads are not catering online experience to a mobile user, then you are missing a great opportunity here. Remember, it is not about optimizing your website and content as per mobile screens but make that piece look interesting and engaging so that customers keep coming back for more.

#4 Social Media “Buy Now” Buttons

We are moving into an age where buying activities no more happens on third party websites. Customers/clients and users are always found on social media platforms hence a great opportunity to tap them on the said platform. “Buy Now” button on social media platforms are rapidly turning social media sites such as Facebook, Instagram, Twitter and Pinterest into social shopping experiences.

#5. Chat Bots Are Real Time Game Changers

Chat Bots are now believed to be real game-changer in improving customer engagement. The real time responses make sense because they are all based in data on how the human brain works. A Chat Bot primarily act as a sales associate who never sleeps and always is ready with a prompt reply.

A new marketing trends for 2017 is gearing up and several small, medium and big industry sectors are considering to experiment with it. Outsourcing marketing services could be the best idea as many companies lack expert resource and that is when outsourcing marketing companies can leverage the experience and pull out the results required.