Top 4 Reasons Why Email Marketing Campaigns Work In India

September 19, 2015

Top 4 Reasons Why Email Marketing Campaigns Work In India

It is not just about startups or SMES, a marketing plan is crucial for any business no matter what its field is. The need to reach out to prospective as well as existing clients is ever high. To meet the challenges of rising competition and ensure business growth, you need to have a marketing strategy. Taking into consideration factors like industry type, size of the company, budget, target audience and competition, you must prepare a marketing plan that suits your core business and generates revenue.

The choice of marketing tools is varied. Email marketing or bulk emailing happens to be one marketing tool that has always been around and is still actively used by companies big and small due to its effectiveness. The growing internet base has made email marketing all the more lucrative, convenient and result-producing.

Why Email Marketing Campaigns Are Rewarding

When it comes to the universal question of how to reach hundreds and thousands of potential buyers in the lowest possible time, bulk email or email marketing comes across as the most desirable solution. This holds even more true in the context of small businesses in India. As Indian economy experiences a surge in the numbers of start-ups and small businesses, more and more email marketing campaigns are being launched to create brand awareness and recognition.

What makes email marketing campaigns in India really effective is the fact that the base of internet users in India has grown manifold. It is a country of young and aware internet users who actively engage with product information, services offered, sales and discounts and relevant business updates.

Mass outreach happens to be the most important aspect of email marketing campaigns, however, this is not the only advantage email marketing has to offer. We have listed here some of the key benefits that good email marketing campaigns can deliver.

1) Email marketing campaigns are highly cost-effective

For a small business cost is a major consideration. Email marketing campaigns simply work best for them. By launching your email marketing campaign under the supervision of a bulk email service provider you save money, time and effort. With email marketing services you avoid the cost of promotional materials like print, paper, ink and other such charges.

2) Email marketing campaigns are better targeted

Reaching out the right people is essential for any marketing strategy. Poor targeting means that your intended message has been sent to the wrong audience, therefore ruining your whole marketing plan. With email marketing campaigns the chances of right targeting are the highest because mailing lists from mail houses are most reliable. You can segment your mailing list according to factors such as customers’ likes and dislikes, their buying behavior, etc. Thus ensuring that your prospects receive more personalized messages that have information they would likely be interested in. Today many effective email marketing software come laden with such features that help you create efficient recipient segments and track performance of your email marketing campaign.

3) Email marketing campaigns deliver higher customer receptivity

You may involve television, radio, newspaper or other such mediums in your marketing campaign, however how high are the chances that your message gets ‘actively’ registered in the prospects’ mind? People may or may not notice an advertisement on TV, radio or newspaper but they will surely go through their emails. Email marketing services can surely have a better effect. Although it is customers’ decision to pursue your offer or not, but they will surely get to know about you and your business.

4) Email marketing campaigns run on their own

Another great aspect of email marketing campaigns is that they run by themselves i.e. readers or viewers themselves take initiative to know more about your business and offerings. Opt-in emails come as newsletters, promotions, special offers, etc. and can be requested by internet users on websites they visit. If any customer no longer wishes to receive such emails, he can simply opt out from mailing lists. Opt-in and opt-out mailing helps deliver your business messages to the prospects without wasting your time and efforts.

Planning An Email Marketing Campaign For Your Business

Email marketing solutions India is a growing segment. Email marketing services help promote your business, create loyal customers, build goodwill and ultimately increase sales and revenue. A professional and reliable email marketing service provider can offer you advantages like bypassing security filters, avoiding duplication and being cost-effective.

Involving an email marketing service provider can boost your email marketing campaign and give much better results. Juvlon is a trusted name in the email marketing business.“Juvlon” is the excellent Email Marketing platform, designed and developed by the team at Niche Software Private Ltd.

Niche Software began developing web based software products in 2001. They soon realized that the Indian market needed a good web based email marketing solution. So in 2005 they started sending out emails on behalf of their first client. Since then the company has been doing great business and is going strong in the market. Juvlon is now a robust platform, equipped with latest technology, 24 x 7 dedicated connectivity to the internet, and scalable architecture.

Serving big and small companies with impeccable service quality…

Juvlon’s client list encompasses reputed names such as Yes Bank, Reliance Retail, Tata AIG Life, HSBC Mutual Funds, Shoppers Stop, Benetton, HT Media and many more.

“Email Marketing is the most effective & best way to promote our Loyalty program. Through Email Marketing, we communicate our program features, new product launches, month statements, offer catalogues. We have been working with Juvlon past 3 Years & have been managing our account efficiently since then. They help in creating & executing all our promotional & transactional campaigns. Juvlon helps us with monthly updates on our campaign performances, suggests improvements for increasing open rates & also in improving the data quality.” – Loyalty & Marketing (Reliance Retail Limited)

“Email marketing increased sales inquiries last month. We at GeTS Holidays use Juvlon Email Marketing for sending newsletters and mass mails to our global clients. At a highly reasonable rate Juvlon offers a lot more email options as compared to other high priced applications. Juvlon has really made an impression of its service quality and affordability on us and our associates.” – Marketing Department (GetsHolidays Pvt Ltd)

When it comes to suggesting some of the best email service provider in the market, Netcore is another credible player that deserves a mention. An ISO 9001:2008 and ISO 27001:2005 certified company, Netcore has several awards and recognition to its name such as Mobby’s (Best Multi-Channel Integrated Marketing Campaign Category), Digital Crest Awards (Gold in Mobile – SMS/IVR Category), DMA ECHO International (Bronze in Mobile – Consumer Product Category), Indian Marketing Awards (Gold in Cause Related Marketing), The SMARTIES APAC (Gold in Brand Awareness Category) and others.

September 19, 2015

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