Top 10 Reasons Why You Should Use Social Media to Generate Leads For Your Business
Our tryst with social media is so strong that it feels like we’ve been living with it forever. It has not only become an undeniable part of our lives but also a deciding factor when it comes to online purchases and brand awareness. Such is the power of social media that many companies have resorted, and many more are following steps to invest in social media campaigns and promotion strategies to increase their business lead generation and get more traffic to their websites.
It is an undeniable fact that a majority of prospective customers can be reached socially with the aid of these social media networks and 77 % of the prospective buyers do not even contact a salesperson without an independent online research. According to a research from Gleanster, 85 % of top performing companies have indicated that social media is one among the top five of lead generation techniques.
Social Media & Marketing
Social media in business has an unmistakable impact on lead generation, but being fairly new in the world of business, this medium is more difficult to analyse and to measure the success of the campaign. Small business social media marketing helps improve brand awareness and increase traffic of “aware” customers with a better understanding and perception of the product/service. Platforms like Facebook, LinkedIn and Instagram, increase the brand exposure and allows the business to showcase its products and service. It provides a personal touch to traditional marketing and lead generation techniques.
It is a low cost and highly effective business lead generation technique which can benefit the small and mid-sized businesses which have huge promotional needs and a small budget. Being a difficult-to-analyse lead generation technique, social media must be used properly and with caution to effectively increase brand awareness and sales. It is thus better to involve the services of a social media consultant to enhance your online presence and use it as a lead generation technique. Let’s look at how social media can improve your business lead generation and take your business to the next level.
1. Understanding Target Audience
Social media is a very effective tool to know your target audience better. It helps in understanding the demographic information of the target audience through the countless tweets, Facebook likes, and photos and videos uploaded on Instagram. Businesses can gain a wealth of information through these on the tastes, preferences, and brand perception of existing and prospective customers. This information can enable management to make smarter business decisions and save money. By understanding the target audience better, they can pitch their products and services effectively and get better business lead generation.
2. Enhancing Brand Perception and Loyalty
Online presence in social media allows customers and target audience to find and connect with the businesses. This increases brand loyalty and paves way for customer retention along with newer lead generation. Social media consultants help in enabling a better social listening by streamlining relevant information and eliminating social noise.
3. Understanding Competitors
This is of key importance for any business. Understanding ones’ competitors and their strategies along with their strengths and weaknesses would enable the management in focused marketing and would also give them a heads-up on what would work and what will not. Identifying their unhappy customers and the strategies they use to draw customers would give the management a better hold on their business.
4. Brand Promotion
Social media helps in promoting the business and increase the target audience. By having an online presence, companies can communicate about their new products and services to a bigger audience and receive feedback and suggestions from their online followers. Knowing prospective customer preferences and using that to improve and alter business strategies can do wonders to business lead generation.
5. Measuring Impact of Business
An in-depth analytics tracking of the social media presence and the number of page visits of the business’s social accounts would enable the management to determine their popularity and how much or how little people know about them. They can also understand what is trending and what is not through the shares and likes they get for their posts and displays. It also gives a means to develop new insights and minimise certain marketing errors in the future.
6. Discovering Potential Customers
Social media has a wide coverage and encompasses audience of almost all age groups. This enables the businesses to reach out more effectively and influence buying decisions by convincing that their products are worth buying. This results in a higher level of business lead generation. Many companies have replaced their e-mails with their social networking addresses as their primary mode of contact. It has also been observed that there is a higher lead-to-close rate when compared to the other forms of marketing. An optimised You Tube video ad can be more appealing than a newspaper or TV ad covering a higher target audience every time it gets viewed or shared.
7. Reduced Time
Social media lead generation takes lesser effort and time as compared to the other strategies. With the majority of online buyers seeking the help of social media to make their buying decisions, this medium is very effective to generate leads and increase targeted web traffic. Utilising multiple channels to promote and spread product/service awareness increases chances of getting higher potential customers and leads quickly and effectively.
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8. Reduced Costs
Social media for business promotion and lead generation is an effective way of saving money on expensive advertising and branding. With increase in social media users, concepts like Facebook marketing, Pinterest pins, Linkedin Ads and Youtube video ads are gaining popularity and have a wide customer appeal. They are economic, fool-proof and most effective means of business lead generation. The small businesses can now get a better promotion medium at low cost without having to compromise on quality.
9. Higher Ranking
A big benefit of using social media for business is in attaining higher search ranking. Every time a business posts, shares or tweets media on these social platforms, there will be audience who would like, retweet and like the posts resulting in the posts to rank higher in the search engines. This is an effective way of Search Engine Optimization.
10. Smart Business Promotion
This is the most optimum lead generation technique for those who intend to do smart business. With options like geo-targeted content which allows the users to send location specific content faster and with ease, this is the most appealing advertising and business lead generation technique in the marketing world.
Marketing is evolving and so are the strategies associated with it. It is very important for businesses to stay updated and focused on the changing trends to ensure that they succeed in their businesses. Social media not only is a smart way of doing business but also the ‘Coolest’ way. So the next time you want your business to get noticed, just go social!
Also read about things you must know about social media to improve visibility
Image source: we-4you.com
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