Top 10 Reasons Your Start-up Would Make Better Profits With A Mobile App
Business has become inevitable without an online presence. With the increase of smartphone usage, the necessity of a mobile app to build your business has also increased. With the tremendous amount of competition in the market, there is an increased demand for start-ups and small businesses to constantly diversify their methods of reaching out to the customer base. They are always in a pressure to do something different to distinguish themselves from the crowd and establish themselves as a brand.
Gone are the days of responsive websites. Though an e-commerce business can’t survive without a responsive website, the need for a mobile app for business has become even more inevitable and crucial. Customers are looking for more innovative and personalised shopping experience which is both productive and engaging. Customization and personalization have become the new demand for the tech-savvy and young millennial generation.
Almost 90% of the total consumer population has access to smartphones and are more comfortable shopping on a dedicated app than through a website. The most commonly cited reason for this change in consumer behavior is the features offered by these mobile apps.
Almost all businesses, big or small, have developed or are in the process of developing their own dedicated mobile app to increase their business profits and customer base. People who make the decision to grow business with an app can reap multiple benefits apart from just connecting with their potential customers.
If reaching out to a larger customer base is not reason enough to tempt you into developing a mobile app for your business, we have loads of other reasons to give that will help you decide. Growing a business with an app is not a luxury limited only to the big brands and established companies. It is a dire necessity even for a small brand or a start-up business.
Let’s analyse some major reasons for a company to develop its own mobile app for business.
This is the first and foremost benefit of a mobile app. For a business to increase its sales conversion, it must be able to understand what is relevant for its customer. Mobile apps help in targeting the right customers for deals and offers relevant ones to the customer’s location. A targeted and location-specific ad delivery has better chances of sales conversion than a random offer and deal, which is more likely to spam the mail and message box.
Better Customer Engagement
Mobile apps for businesses can prove to be the best way to improve customer engagement. With increased amount of smartphone users, most of the shopping has gone mobile. With a mobile app, businesses can engage the customers and understand them and their preferences better with their browsing history and search pattern. It is easier for the business to provide the users with more relevant search options with customised deals, offers and loyalty programs which can keep them engaged and interested in the business.
Better Display of Product
Mobile app for your business is a fool-proof way to connect with your target audience. With the right kind of display and design, a business can effectively increase productivity & profitability with mobile technology. The product display is more relevant and based on the past browsing history and product search. Hence, it is more accurate and has a greater potential of sales conversion. It also becomes very convenient for the users to use as it personalizes the entire shopping experience for them and enables the business to connect with them on a personal level.
With so many big brands to choose from and newer brands evolving every day, it is very important to be accessible to the customers and online shoppers at all times. In today’s busy schedules and routines, a mobile app is the only way a business can keep itself connected to the shoppers and be available with relevant offers and deals round the clock. A mobile app also decreases the risk of losing a customer. When a user downloads a shopping app in his/her mobile, there is an increased chance of that user revisiting the business. The customer is always reminded of the business every time there is a notification about a deal and discount coupon. The user is sure to participate in any relevant festival discounts and flash sales organized by the business.
With the number of online shoppers using mobile phones increasing every year in comparison to those using desktops and laptops for online shopping, it is very important that every business has its dedicated mobile app to increase productivity & profitability with mobile technology. When compared to a mobile responsive business website, a mobile app is faster to load, more personal and gives a more accurate search result with respect to the user’s personal references. The user can almost start shopping at the click of an icon at any time, day in and day out.
Easy reminders and scheduling
Shopping becomes quite personalized with features like reminder setting and event scheduling. The user can participate in all the interesting events and flash sales without missing out, thanks to the push notifications and the reminder alerts.
Better Search Engine Rankings
Search engines like Google provide businesses with mobile friendly and mobile responsive websites and mobile apps better rankings in its result page (SERP). It takes into consideration the fact that around 72% of mobile business is conducted through mobile apps and not just responsive websites. App indexing and deep linking are areas where businesses can get better SEO ranking with the help of mobile apps.
Increased Customer Interaction
Nowadays, most of the mobile apps for business comes with an integrated chat app. Users can chat with a customer service executive who can help them in making purchase decisions, enabling them in getting information about a particular product and help them with related queries and issues. Some business apps also have a social chat app which enables the users to socially interact before making a purchase. Mobile apps for business also enable the users to post reviews, comments, likes, share and photo shares on social platforms like Facebook and Twitter.
Mobile Apps as Data Collection Tool
Now if all these cool features were not enough for choosing to develop a mobile app, there is also this big advantage of getting an enormous amount of consumer and market trend analytics through this. Mobile apps come with integrated analytics tool which collects personalised data related to business trends, market opportunities and consumer preferences through the browsing history, reviews, comments, surveys and feedback that it gets. This enables the business to adapt and evolve with the changing times and never falling out on an opportunity.
Managing Brand Reputation
Irrespective of whether a business is big or a start-up, building an image and sustaining it is very important. Building a mobile app which is visually appealing, engaging and relevant to the business not only increases the chances of getting a bigger customer base but also makes the business more visible and known.
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