Top 10 Reasons Why We Need Mobile App For A Stronger Business

The number of mobile users have grown enormously!!! And still growing, the expanding users can’t be ignored.

Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile apps. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app.

Consequently, businesses have realized the need to effectively use mobile channels for attracting customers. They have started new operations through mobile websites and mobile apps.

While businesses with large wallets can afford to employ both mobile websites and apps, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features and the audience they serve.

image source:v-SoftInc

If you think that mobile apps are solely for big name brands like Reliance, Myntra, Flipkart, than you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.

In case you are still not sure why your business should have a MOBILE APP…here are top 10 reasons of going down this path sooner rather than later.

1. Anywhere……..Anytime

People are attached to their mobile devices at the hips, palms, and fingertips. We are never without our phones and we love using them everywhere from waiting for the bus or when our date goes to the bathroom. We love the ability to share whenever we have a free second, and mobile devices allow us to be social from anywhere at anytime.

By having a mobile app, businesses get placed in the consumer’s pocket and are with them all the time. Adding social share buttons inside the app makes it convenient for people to share with their friends any interaction they have with a brand whenever they want. Being with the customer 24/7 is an opportunity businesses shouldn’t pass up.

2. Your Mobile App Is Your Direct Marketing Channel

Mobile Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.

3.  Helps Your Business Build Brand & Recognition

With mobile app you can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.

The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.

4. It Helps Improves Customer Engagement

No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging or help desk feature within your app can really make a difference in the way you communicate with your customers. Think about it.

5. Builds Customer Loyalty

With all the noise out there — roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing — we slowly lose our impact on customers because of the immense amount of advertising surrounding us all. It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. Not saying a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.

image source:www.singsys.com

6. Helps Your Business To Market In Multiple Ways

Apps can help you bring together multiple marketing tactics and make them all work more effectively in your favor. For example, a loyalty program is a time-proven marketing tool.

7. It Offers New Stream Of Conversions

If you’re looking to increase conversions, mobile apps can be a great medium to push users down the conversion funnel.

Mobile apps can be used to acquire both top-of-the-funnel, and bottom-of-the-funnel users. For instance, utility apps can bring-in Top funnel users, which can be later nurtured into Bottom funnel leads. On the other hand, apps like eCommerce already have BOTF users, who have a higher possibility of converting.

8. Mobile App Helps Boost Revenue

Consumers are used to buying your products or services through your mobile website. Building purchasing capabilities into your mobile app ensures they can buy what they need from you at any time. Your app can include a product catalog, ordering and reservation capabilities — so if customers are away from their PC, they can order what they need and pay for it from their mobile devices.

9.  Enhances Your Marketing Experience

Incorporate data gathering into your app, and you can use it to generate metrics to empower all your marketing efforts. These metrics can provide you with important information on how your customers interact with your business such as visits, checkouts, purchases, searches and more. Those numbers can help make other marketing tactics, such as email marketing, more effective and fruitful.

10. Comes At Affordable Costs

Unless your small business creates and sells apps to others, chances are good that as a small business owner you don’t have the technical chops to create an app on your own. Of course, there’s no dearth of vendors and individuals who will create an app for you. Once upon a time, those people charged a lot of money to create custom apps — and many still do.

Winding Up

With the mobile app industry thriving like it is at the moment, it is worthwhile for every business to invest in mobile app development. If your business is not mobile and not thinking about investing in mobile app development, then you are already behind your competitors. Even if your competitors are not mobile, they soon will be.

Get Started

Ready to take a bite out of the mobile app market? SME Joinup has a team of Mobile App service providers ready to help you get started on your new, easy to create mobile app.

image source:Innovative Apps