Top 10 Mobile App Trends Your Start-Up Should Invest In
We live in an e-commerce dominated world where everything can be bought and sold online. Almost every business, big or small, have their own mobile application. Hence, there is extreme pressure on the small businesses and start-ups to develop their mobile apps for business. More than the development, the pressure is about standing apart from the crowd and developing an app which distinguishes them from the bigger names in the market.
Almost every business has recognised the need for the development of an engaging mobile app for business and are investing money and resources in understanding their customers and the market trends to develop the perfect app which can define their business goals and increase their sales conversion rates.
While the key factors behind a successful Small Business Mobile App is always the same, the continuous change in trends make the application more innovative and engaging for the users.
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Top 5 Trends to Look Out For
Recently, there has been a huge surge in new trends that has emerged in the domain of business application development. Be it the platform, the design style or the aspect of security, mobile apps for business have a large number of new emerging trends that small businesses can opt for, to make their Small Business Mobile App the perfect one to combat the competition.
1. App on a Hybrid Platform
Hybrid mobile apps are a newer and more advanced form of mobile apps that look similar to its traditional equivalent and are built using a combination of coding technologies like Javascript, CSS, HTML, etc. This is similar to the way websites are built. The major difference is in the manner in which these apps function. The mobile apps for business built on the hybrid platform have inbuilt APIs, enabling them to access certain features of the mobile device like the device’s camera, contacts and its accelerometer. These hybrid apps are not only easy to build but also come with awesome features and multiple deployments.
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2. The Cloudy Apps
There is an increased demand for business application development that is not device specific. Consumers prefer applications which can be easily used on multiple devices without loss of data or information. This is only possible in cases wherein the data is stored in a centralised storage which is accessible to multiple devices and is also secured. This is where cloud-based mobile apps are ruling over the native versions. There is a statistic which states that 75% of smartphone users, on a global level, prefer cloud-based mobile applications over the native ones. The seamless integration and synchronisation of data that the cloud technology endows makes the entire Mobile App for Your Business a more satisfying and customer-friendly alternative.
3. The Internet of Things
This is the most interesting trends currently gaining popularity in the business application development. This refers to the networking of physical objects which can be controlled through a mobile app. Examples of attractive features of an e-commerce app include the app being able to provide a reminder of one of your appliances getting old and give you relevant discounts and offers for its purchase, or a tracking feature for that product couriered to you similar to tracking your cab. The domain of IoT is continuously changing and will continue to change the way an e-commerce store does business with its mobile based application.
4. EMM Technology
EMM or “Enterprise Mobility Management” is the process/technology involved in the streamlining of business through mobile computation. The focus of this EMM technology is in security, financial management and mobile management. This technology enables control of the entire device using a single console. It helps in deleting non-compliant data, wipe personal or business related sensitive data from lost devices and help in enforcing app and data security through frequently updated mobile policy management.
5. Variations in the Mobile App Design to Highlight CTA
This business application development trend is catching up pretty fast, with many small businesses adopting this technique with proven results. The usage of techniques like subtle colour scheming, diffusing the backgrounds and minimalistic design has increased recently to enable a better focus on the CTA buttons which facilitate the business transactions.
The image above is a perfect example of the mentioned trend.The blurry background image and the colour scheming used along with the minimal design ensures complete focus on the CTA.
6. Social messaging and inbuilt chat option
This is another trend gaining popularity in the mobile application development. Enabling group chats with friends and acquaintances enables the buyers to stay engaged and interested in the purchase. Additionally, such e-commerce applications are more sought after than the traditional apps. The inbuilt chat option is also a similar feature in which the buyer can seek the help of a customer service executive in making a purchase decision. Such features ensure sales conversion and repeated purchases. Customers find mobile apps for business which comes with inbuilt chat facility a more viable and interesting option to make their purchases with.
7. Payment Wallets
Integrating mobile commerce and e-wallets have become an inevitable part of e-commerce and mobile applications. With the advent of demonetisation and a cashless society, this trend has geared up to full swing and is currently the buzz word in business application development.
8. Motion Sensing and Location Sensing
This is every user’s personal favourite! Most of the modern smartphones have a motion sensor and the location sensor or geo-tagging feature integrated into the device. Utilising that data to provide relevant deals and offers to the users can ensure better sales conversions to the business. Mobile apps for business which integrate this feature in their mobile app have a better business positioning when compared to their counterparts who do not use this technology.
9. Integrating Social Apps
This is yet another business application development trend that has gained popularity and is here to stay. Integrating social apps like Facebook and Twitter gives the business a much larger audience. Integrating applications like Dropbox, Pinterest, and Cloud-based Drive, Analytics and Chat applications would enable users experience a higher level of shopping experience.
10. DIY Powered Mobile Applications
Creation of mobile applications without coding is another trend which is trending in the business application development market. Users can create and manage mobile applications according to their preferences and tastes. This is possible with the aid of custom templates and drag-and-drop development methods.
Many other technologies like Augmented Reality, Wearable Device and Application Management Feature and User behaviour monitoring and much more, are sure to dominate the business application development in the upcoming years.
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