Top 10 Agencies For Social Media Branding For Small Business Owners In India
Google has surpassed SOCIAL MEDIA as “Number One Daily Activity”. Small companies don’t have that kind of money, time, or stamina,” he says. “Instead, they should focus on expanding brand awareness, increasing website traffic, and building a community of loyal followers.
92 % of marketers working with small businesses (between two and 10 employees) agree or strongly agree that social media is crucial to their marketing efforts.
Within two years, more than 50 % of small businesses agree social media helps them increase sales; within five years, 70 % of small businesses see ROI from a social media presence.
Spreading the News About Your Business
Brand awareness social media posts are like virtual flyers or the online equivalent of newspaper ads. They build name recognition and help your small business start to form a brand identity.
Get the most from social media by tracking metrics within your social media accounts dashboards. Rowe says to use these performance indicators to see whether your posts are boosting your brand:
- Impressions and reach. An impression is a view of your post, or the number of times it showed up in someone’s feed. Reach measures how many people saw your posts; the same post can show up multiple times in someone’s feed.
- Mentions. Track how often your small business is mentioned on social media.
- Follower growth. Track the number of followers on your networks and how much followers grow over time. If you notice one particular post or promotion attracts a lot of followers, create more of those posts or offers.
- Sentiment. Track sentiment by searching for your company name or username followed by words like “love,” “best,” “sucks,” or “fail.”
“Brands and entertainers realize the benefits of connecting and communicating directly with their fans, without an intermediary,” said Sylvia Vaquer, co-founder and creative director of SocioFabrica, a global digital strategy and design firm.
Read through these social media branding strategies for small businesses in India:
Choose Channels that Best Supports your Brand Image
Keeping your branding consistent across any channel hardly qualifies as rocket science, but it is important to remember that you don’t have to be on EVERY channel if it isn’t right for your brand either. Here are some quick tips about the top social networks to help you in making your decision:
Facebook: Great for brand awareness and promotion being one of the biggest and most influential social networks.
Instagram: For heavily visual brands, and for brands that want to target young adults
Pinterest: Also for visual brands, and for brands that want to reach women.
LinkedIn: A strong choice for brands wanting to connect with corporate influencers and promote business-related content.
Providing Responsive Customer Service
Go above and beyond and provide customer service on social media. Making a habit to monitor your channels and answer any customer queries will build your social authority. Just remember to answer the good AND the bad in a timely manner.
Don’t Forget About Google+
This social network may be at the bottom of your priority list right now, but for the time being it is still connected to YouTube and essentially acts as free ad space each time you post!
Deliver Interesting and Engaging Content
More than ever, the real estate on social media feeds is highly competitive. Between Facebook’s algorithms, Twitter’sDirect Message restrictions lifting, and Instagram’s new trending content tab, it will be to your advantage to keep your content fresh.
Social Media Examiner suggests creating and sharing different types of articles, status updates, images, and videos to see which gets the most visibility and engagement for your brand.
Get Involved and Make Connections
Make your audience feel like they are part of a community by sharing stories or experiences related to your brand through contests, giveaways, or meaningful advocacy. This will help you build relationships to boost your brand’s exposure.
SME Joinup have shortlisted the best social media marketing companies in India that have been providing distinguished services to both big and small organizations.
Social Media Champs – Pune
Social Media Champs is one of the top Digital Marketing agencies which provides service to clients across the globe. They are expert in Social Media Branding, Reputation Management, Website Management, Blogging, Email Marketing,Social Media Marketing, Content Creation, Video Promotion and Online Management. Having rich experience of working with more than 350 brands worldwide, their services have been trusted and appreciated by many industries. They have a highly skilled team and a mature process to understand, analyze and present their insights to take your business to next level. Their client list include names like: 5 County Real Estate Team, Shagun Developers, Comfort Zone plus, Word Power, Vintage Maya, Mehta Publishing House.
What their clients says: “Helped us build a good strategy for our social media and executed well” – Mr. Vipul Lakhi, My Trio Rings. “I highly recommend them. They are very good at customizing content for your type of product or customers. We have been working with them for several months.” – Minyee, Elevate Styles.
Social Media Champs include other services like Social media consultancy, Social media management, Design and Branding services, Search engine marketing.
Promozsquare – Chennai
Promozsquare is an organization, with the team of young professionals – a collective experience from the diversified sector, all connecting at Promozsquare for value addition. The company’s marketing and communication team is crazy on newer marketing and PR ideas. Fresh, unique and creative key points to drive more attention and offer quality solutions to the clients. To read their latest update about Promozsquare, click here.
Mark & Make – Pune Mark & Make Media adds value to your organization/identity/brand by offering 360 degree media solutions, web design and development, branding, advertising and marketing. M & M has a unique team of enthusiastic and creative individuals with the strong vendor connect to understand and establish the unique perception of the business so that it can establish an unshakable place it deserves.
Adworth Media – New DelhiAdworth Media is a fresh and innovative advertising agency dealing in various medias of promotion namely Radio, Outdoor, Inflight Branding, Creative designing and Television advertising. It has developed and successfully executed media plans for numerous brands. We have a track record of best service and timely implementation which oriented towards results.
Maximus Leads -Pune
Maximus Leads is leading digital marketing agency, with a proven record for delivering results and new business for our clients. They specialize in custom web solutions via website design & implementation, SEO, SMO, advanced analytics, social strategies and conversion optimization. Their professionals understand the depth of target audience, touching untapped markets that gives a boost to existing commercial scenario. They offer services like:
- SEO
- SMO
- PPC
- Local SEO
- Mobile Marketing
- Content Writing
- Email marketing
- Website design and development
The Information Company Pvt Ltd (TIC)
In business since 1999, TIC has hardcore domain expertise in digital or online marketing. When it comes to building social identity for clients, TIC is just one of the best social media marketing companies in the industry. They know what works in social media, how users respond to various information and how to get the best results from social media marketing strategy.
TIC is excellent at answering the questions on how to keep your brand and product ‘buzzing’ on social media platforms. They are adept at creating customized content strategy for client’s brand, developing digital collateral for the communication, executing social media engagement over multiple channels and synchronizing client’s online activity with offline activities/ events. CRISIL, India’s leading credit ratings agency, has recognized TIC as “High in Performance”, in the small and medium enterprise (SME) category.
Digital Fives – Pune
Digital Fives is an excellent choice for those who want to leverage social media marketing or online marketing for generating sales leads and revenues. One of the leading social media marketing companies in India, Digital Fives offers wide array of activities for social media. They can help you get tons of followers on your page.
Digital Fives handles all Facebook Fan Page activities, Twitter posts, Facebook Ads, LinkedIn optimization and any other social media which is active in your targeted area. They conduct continuous interesting activities which ultimately results in good sale of client’s products and services. Digital Fives can also be your partner for services like SEO, web development, mobile marketing, pay per click and content generation.
Cliff Technologies
Cliff Technologies is one of the most efficient social media marketing companies. They employ the most technically advanced mechanisms to deliver fruitful results. Cliff Technologies happens to be a universal technological, outsourcing and consulting company connecting 30 countries in 5 continents with global initiative and services. With Cliff Technologies, clients can save their precious time by choosing not to engage in the project during following phases – marketing campaigns, online branding activities and content development. Cliff Tech takes care of everything, giving their clients maximum benefit of its domain expertise and technical know-how.
Optimization Systems
When it comes to choosing from the best social media marketing companies, Optimization Systems comes across as a highly reliable name. A leading Digital Marketing Company, Optimization Systems offers all kind of online advertising and branding solutions, from search engine optimization, social media optimization, pay per click, website development, whats-app marketing to graphics designs and many other.
Optimization Systems engages with clients who require an intensive, full-service approach to search engine marketing. As experts in the search engine optimization and marketing industry, the management and employees of Optimization Systems have a proven track record for crafting effective internet marketing strategies with measurable, long-term results.
Nebula Tech is a name trusted by several big and small companies including Raymond, Aditya Birla Group and Future Group. Nebula offers customized services in the field of social media marketing, mobile applications, mobile marketing and web marketing. Their Social Mobile Edge™ platform seamlessly integrates dynamic mobile marketing solutions with social media, thereby creating efficient reach multiplier opportunities for brands.
Nebula recently launched QUBEX with the belief that mentorship is a continuous process and not limited to a standard incubation or acceleration period for start-ups. Their aim is to develop an ecosystem that must focus primarily on maximizing the success potential of start-ups.
Social media branding can help start-ups and SMEs achieve great results, but one needs to know how to use it effectively. That is where social media marketing services or social media marketing companies come in. Professional social media branding companies can offer you domain expertise, knowledge of social media tools and in-depth information about consumer behaviors. And now is the right time to leverage such benefits and take full advantage of social media power to grow your business.
Image courtesy:bluefountainmedia.com,pagemodo.com
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