The Haves and Haves-not Of Small Business Website

March 08, 2016

Just about 46% of the small businesses owners of India confessed that their companies doesn’t have a website. It is really a surprising percentage when we are already residing in a digital age. These small business entrepreneurs are those who has less than 1 million annual revenue and has about 1-10 employees.

Some 30% companies without the website says that do not require having a website because their business doesn’t need keeping a website.

Another 32% said that they do not have because of the cost in creating, designing and maintaining and another 12% agreed that they have personalized social media page which almost works like a website.

In today’s date, having a Facebook page is not enough for an online presence neither the traditional mailer theory will be helpful in generating a good business. The only way small businesses India can promote and generate good business is by having a professional website.

Your website act as an intermediary wherein it lets the customers/clients fetch the information about your company, products and services you offer. You need to realize that website isn’t an expensive endeavor but a fundamental and affordable tool that every business needs today.

The below mentioned checklist will help you make sure that your website is doing what it should be doing for small business – Increasing profits.

Your Website Must Haves

Professional Look

Home-made, sloppy looking websites are big turn off for your visitors. Ensure it is professionally made and has a relevant design to your business.

Having a Private Domain Name

Even if you are using a WordPress.com, investing the few bucks a month in a web host and domain name tells visitors you are serious about your company, and this makes you more trustworthy.

Security at it’s Best

If you are accepting online credit card payments for products or services, your website must comply with the requirements accordingly.

Have Your Company Phone Number in Click to Call Format

With so many people looking up businesses on Smart phones, offering a one-touch way to contact you will bring you more customers.

Make Your Contact Easy To Find

Search engines are not the only ones that need easy access to your contact information. Make sure your visitors can get in touch with you quickly and conveniently.

Highlighting Your USP

Your unique selling point – USP, lets visitors know why they should stick around and do business with you, instead of click back to the search results. What makes you stand out from the competition?

Tell Your Visitors What You Do At Glance

Through images, succinct descriptions or both, visitors to your website should be able to figure out in the right and non-complex way what your company does.

Showing Off Your Customer Testimonials

The best way to tell people how great your company is is through someone else’s words.

Offer Fresh Content

Keep your website updated that makes both visitors and search engines happy. An integrated small business blogs is a great way to do this.

Invite Visitor’s Feedback

You can learn more about what is working and what isn’t on your website, and get more testimonials by having a feedback form for visitors.

Contain Keywords

Natural search engine optimization strategies are essential in getting new visitors to your website. Make sure you understand Google’s Panda and Penguin updates for the best effectiveness.

Connect Through Social Media

Place social sharing buttons prominently on your website to increase the reach.

Lastly, Making Your Website Mobile-friendly

According to studies, about 80% of the people who have a Smart phones use it for going online, and half of them will go online at least once every day. This presents a huge opportunity for a business.

The Haves- Not For Your Website……….

Looks Trashy To Have Lots Of Bells n Wishes

Like every widget and form you can find stuffed onto your home page. Clean and to the point works much better.

Posting Images Without ALT Tags or Text Captions

Because search engines can’t read images and descriptive text helps to increase your rankings.

Having Dead Links

Links that lead nowhere or to an error page is disaster for your website. Check your links frequently to make sure they still work.

Listing All Your Products and Services

Don’t make this one long, continuous scroll is boring and looks tedious. Break things up naturally and use smart navigation to help visitors find what they need.

Now that you are convinced to get the website, despite that you have just stared your business, SME Joinup offers top website development and designing service providers that offers professional level services at competitive prices.

Gzest Media

The company’s specialists help clients efficiently present their businesses on the Internet, develop solutions that rise to meet all business needs and/or improve existing systems. Their business practices, combined with the utmost attention to detail, are a proven combination that enables our provides professional website design, development and maintenance services.

GZest media is 360 degree dedicated digital media agency in Mumbai. It do website development (E-commerce website, Single Pager Website, Landing Pages, etc), mobile app development, engage online audience, hold conversations, branding, designing (Logo Designing, Leaflet Designing, etc.) and a lot more. With innovation and integration as our core, their goal is to flourish a brand’s online reputation and presence.

Maximus Leads

In today’s online marketing world, owning a website is very crucial for success of any business. A website meets with multiple objective of the business owner. With a website you can not only let people know about your presence in market, but can also increase your earnings and revenue by attracting more customers. To get all these benefits and to cope up with the comprehensive online market, you must own an excellent website with informative content and back-end technology.

You might not be aware of the technology and complex web pattern required to design an appealing website and might end up designing a website, which leaves a bad impression on visitors. In such a situation, it is advisable to outsource web development task to any experienced web development company. Besides good design, there are various other advantages of web design outsourcing.

Having a website professionally conceptional and designed is your long-term marketing investment. Maximus Leads has a team of Digital Marketing Experts that give calibrated insights on the optimum web marketing strategy with end to end solutions.

Innoserve

Website development and designing is one of the creative parts in promoting and branding of any business that wish to go online. As it entails a depiction that has to be both functional and appealing, conveys the message intended and assists in branding building. The website needs to be eccentric, user friendly, technically sound and visually appealing. Innoserve services include:

Web content creation
Design and development of landing pages for your campaign
Web crawler optimization to improve SEO rankings
Managing FB, landing pages and websites

Wpoets

Wpoets provides professional website design, development and maintenance services. Their skilled web designers and developers accomplish various website projects from brochure sites to multi-functional web portals.

Wpoets has a large pool of resources and the required business and technical expertise to develop websites of any complexity. They provide complete front-end and back-end development based on the latest technologies and industry trends.

With the help of modern design tools our designers create appealing, exclusive designs that highlight your uniqueness and let you stand out from the crowd. Their designs combine: