10 Laws of Social Media Marketing That You Must Follow
The gradual progression of social media has ensured that most marketers are able to target multiple consumers in one go. At present, there are nearly 40 million active small business pages on Facebook and out of these almost 10% pay for this social media advertising. This clearly reflects that the returns that you receive from Social media marketing ensure that your brand recall remains high. However, not having a proper social media strategy can cause much harm to your brand. Adhering to the below mentioned ten laws would ensure that your brand gets the much-needed exposure.
1. Law of focus
One basic rule of Facebook marketing is to not dabble in too many things at the same time. It is important for you to specialize into only one kind of offering. This ensures that your customers understand the thought behind your brand and open up to it quickly. It is advisable to avoid presenting them with a mash up of things as it leads to their interest getting weaned of pretty soon.
2. Law of listening
You cannot do well in your social media marketing plan if you are unable to understand what the customer wants. Listen to his requirement and queries and be there to respond to them. It is only then that you would be able to create some interesting discussions which would benefit your brand too.
3. Law of Compounding
It is very important that the content you post moves ahead in terms of being shared to other audiences as well. Sharing this content and matching it with appropriate keywords ensures that it is picked up through multiple search points on Google. Once that happens it won’t be much time when you would be reaching out to much more people than expected.
4. Law of Quality
Do not bombard your customers with not so worthy discussions which are going to put him off your brand. An important success mantra of Twitter advertising is not to fill your twitter handle with unnecessary leads. Instead, focus on having few followers who can be future prospects.
5. Law of patience
You have to be very patient with getting results. Do not expect immediate and positive returns to your inputs. Social media marketing takes time, but once the strategy is properly implemented, you can look forward to get fruitful results. Also changing the strategy, again and again, does not work as it only creates confusion in the minds of the customers. Ultimately you would understand what works with your target audience and that’s when your cost for social media marketing would be recovered.
6. Law of Value-Social media fundamentals
Emphasis about not having the focus only on promoting your product all the time. The customer should get a value out of each interaction with your brand. Use multiple formats to introduce them to amazing content which may not be related to your product as such. However, it makes your customer believe in your brand and wants to associate more with it. Once your relationship with the customers is established, be sure that they would promote your brand among other verticals as well.
7. Law of acknowledgement
If a customer reaches out to you, make sure to lend an ear to his woes. Any social media campaign is successful only if you can build relationships with the customers. It is critical that you are able to understand his requirement and portray your brand as the solution he is looking for. Once your loyal followers are able to associate with your brand it won’t be much time before they get others also to join in.
8. Law of influence
Reach out to key influencers whose association can give a positive jump to your brand. They are most likely going to have the same kind of target audiences as yours. The fact that you are able to provide them interesting information which they can share further will give your brand an upper edge. Not only that a resourceful relationship with them, it would grant credibility to your social marketing campaign as well.
9. Law of accessibility
Your social media management is effective only if you are there to provide answers to the questions that your customers are asking. This means that if you have posted some valuable content then make sure to follow it up with more of that kind. Online customers are usually very fickle, and they move around quickly to other competitors. So if you are not there to provide them solutions, don’t be surprised if you lose some of your valuable followers. Moreover not being frequent with your customers puts a question mark on the seriousness of your intentions.
10. Social media expects the Law of reciprocity
If you want others to share your content and make it moveable, then you also have to return the favour. So spend some free time of yours in publishing other’s people content as well. Also commenting on other people’s content would show that you are in sync with overall social media updates. This, in turn, would enhance your brand value in the eyes of the customer you are looking at. In future, this kind of reciprocal behaviour would reap you benefits which you might not have even thought of.
How to use Social media marketing effectively is still a point of debate. However, if we implement these sure shot laws of social media then it won’t be much time before you finalise the perfect strategy for the same. Once that is done, implementation and execution of your social media marketing plan becomes a cakewalk.
The manner in which social media has made its presence felt in our lives it is necessary that marketers exploit the medium to get perfect lead conversions. As a marketer if you seem stuck on your social media plan then outsourcing social media marketing can be the answer to your problems.
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