Get Immediate Visibility - Try Top 5 Social Media Calendar Posting Tips
Social media calendar posting can be useful in growing your business – when done right.
When not done right, it can turn into an overwhelming time-suck.
Do you have trouble coming up with original social media posts each day?
Looking for quick and easy content prompts to help?
When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas when it comes to Social Media Calendar posting?
How To Plan Out Your Social Media Calendar Content?
Before you get too far along, do a quick audit of your social media presence. Start by asking yourself a few questions:
- Which social media channels are we on?
- Which channels should we consider adding?
- Are any platforms under performing for us?
Once you’ve determined which platforms you’ll use this year, it’s time to move forward.
Discover Top 5 Social Media Calendar Posting Tips Here
#1. Try Following Daily Themes For Social Media Calendar
Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your brand and give your audience something to look forward to every day.
Try one or a combination of these themes and see what receives the most engagement from your audience:
Monday: Motivation Monday, Music Monday
Tuesday: Tuesday Tip, Trivia Tuesday, Tuesday Treat
Wednesday: Wacky Wednesday, Wednesday Wisdom and so on for the each day.
At the end of each week, plan out your themes for the coming week on your calendar. Spend a few months posting different themes and see what your audience responds best to.
By creating a consistent theme for different days of the week, you’ll always know what you’ll be posting.
#2. Don’t Forget To Celebrate Unusual Holidays
Did you know that September 11th is “Today is No News is Good News Day”. Every day of the year boasts at least one such holiday that your audience has never heard of. Have fun posting about these holidays on your social media profiles and be sure to include the hash tags for each holiday.
The make it easy, make a lists of such unusual holidays that you’ve likely never heard of. Select which holidays you want to incorporate in your posts and use a tool like Pablo to create a graphic with a relevant photo.
#3. Try Posting An Engaging Questions?
Your audience loves giving their opinions and sharing personal experiences on social media. An easy to way to encourage engagement from your community is to ask a question.
For example, if you’re a travel agency, ask a simple question like “What’s your favorite vacation spot during the winters?” or “Where do you want to go for your next family vacation?” Include a graphic or photo to boost visibility. More people will notice a post with an image than an all-text post.
#4. Spotlight The People Behind Your Success Of Your Business
Showing the human side to your business helps you make more meaningful connections with your fans. One way to do this is to turn the spotlight on your employees.
Post photos of your employees with a fun Q&A so your audience can get to know them and their role in the company.When your employees celebrate a work anniversary, congratulate them by posting a photo and offering a few nice words.
#5. Last, But Not The Least – Sharing 3rd Party Relevant Resources
Have you come across something on social media that your audience would find interesting, entertaining, or useful? Sharing is caring!
For example, share a great article or resource your target audience would find helpful. Your audience will love that you’re bringing valuable content to them. It’s so much easier than having to search for it themselves.
The Ideal Frequency To Post Social Media Calendar Posting
Once you have the general framework for the content you’ll plan, the next step is to figure out the ideal frequency for your posts. That being said, there’s been some neat research on frequency that might give you a place to start.
- Post to Twitter at least 5x a day.
- Post to Facebook up to 2x a day.Post to LinkedIn 1x per day.
- A helpful post for Pinterest and Google+
- Post to Google+ up to 2x per day.Post to Pinterest up to 2x per day.
- And an ideal Instagram schedule, according to Forbes, looks like this:
- Post to Instagram 1.5x per day
Bonus Social Media Posting Tips To Promote Your Business
- Share client testimonials (with their permission), along with their photo or perhaps a link to their website or social media page (if you’re B2B).
- Post a frequently asked question (FAQ) from your customers along with your answer.
- Provide a link to your most current or relevant newsletter and invite your audience to sign up for your email list.
- Do you have a popular product or service (or something you’re trying to promote)? Post information about it so your audience can find out more. Link to a coupon, discount, or the product/service page of your website.
Social Media Calendar posting doesn’t have to be overwhelming or time-consuming. Creating a go-to list of ideas is a surefire way to keep your social media content calendar full.
Be sure to set aside time at the end or beginning of each week to schedule your content for the following week. Also check in regularly to respond to audience comments and messages.
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