Why Small Businesses of India Should Hire Content Marketing Companies

Gone are the days when people used to make purchase decisions based on a TV advertisement or a message on an outdoor hoarding. Even if your small business gets most of its customers through word-of-mouth referrals and recommendations, the potential buyers or clients are bound to go online to know about you, your company and products before they make a decision to buy from you.

Content marketing is of great significance when it comes to getting your brand, products and services noticed. Today, people go online to find solutions or products that they require, and they research, compare and shortlist. An effective content marketing strategy can keep your products and services in potential buyers’ radar, and encourage them to take a favorable action.

If you have informative, engaging, relevant and customer-centric content on your website then that can help your existing customers make an informed choice and provide factual answers to the common queries of potential buyers. Also, your content may get higher ranking on search engines like Google, which means that whenever a person goes looking for a product or service related to yours, he will land up on your website page. The information on your website may build up his confidence in you and hence bring business for your company.

Image source:purelybranded.com

Need for hiring content marketing companies

It is evident that you need high quality and relevant content on your website. This is necessary to stay competitive in the market. But how about the time it takes to build up a strong content marketing strategy? Most of the small business owners are tied up with their most valuable and limited resource – their time. Further, the lack of know-how on content marketing.

Though there are businesses that try and do it all by themselves without realizing the output they are getting. For taking a chance and experimenting with your content can cost you potential buyers and may even negatively affect the confidence of your existing customers in your company.

On the other hand, engaging one of the professionals content marketing companies in India can resolve your content related problems and headaches. Hiring a content marketing company means having a team of expert content strategists at your disposal. They can offer you expert advice on developing a content strategy that educates and triggers actions from your targeted audience.

“According to the Roper Public Affairs, 80 percent of business decision-makers prefer to get company information in a series of articles versus an advertisement. Seventy percent say content marketing makes them feel closer to the sponsoring company, while 60 percent say that company content helps them make better product decisions.” (source: contentmarketinginstitute)

There are basically three reasons why small businesses should hire content marketing companies:

1. Your small business setup does not have the bandwidth to organize, execute, test and track a content marketing strategy
2. Your business is not benefiting form your current content marketing approach
3. Your budget constraints i.e. you do not have enough funds to hire full-time content management team of content strategist, content writer, graphic designer, videographer and others.

What do content marketing companies do?

Content marketing companies can boost your content and make it work effectively for your business. They can help with content strategy, web content writing, social media marketing, SEO and a number of other facets of your content marketing supply chain. Below are some of the key things that content marketing companies do for their clients –

• They will first look at your business goals and then assess how your online presence is currently set up.
• Content marketing companies analyze whether your brand’s messaging is in sync with your business’ objectives from an outsider perspective.
• They will then recommend website fixes and share content suggestions.
• You can expect a baseline report from content marketing companies. This will be helpful as when the contract is near completion you can see if the metrics you have hired them to influence move in the right direction or not.

Depending on the services availed and the size of the project, content marketing companies will charge on one-time project basis or monthly basis.

Choosing the best from several content marketing companies in India…

For small business owners is can prove quite challenging to develop a result-oriented content marketing strategy, stay on course, and continually generate ideas for content creation. Engaging one of the trusted content marketing companies can be highly beneficial for them. Professional content marketing companies are adept at understanding the content related trends and how they can work for various businesses.

Devak Infomark is a leading digital agency in India specializing in content management system, web design and development, brand development, digital marketing, web applications, web hosting services, and software development. Some of their clients are MMB Tours, Nano Jobs, Tech2Serve, Flemingo, Asiatic Center of Geometrical Services, AFTEC, CompuSouk, Freight Reach Services, and Interior Selections.

Devak Infomark has been in business since 1996 and has immense experience gained through working with various industry verticals and developing creative solutions to complex business problems. They offer gamut of engagement strategies on Digital Platforms that bring about increase in business through enhancing the client’s online presence to augment company audience. They provide solutions that are comprehensive and their team’s vast experience helps in understanding your business and its unique purpose.

Devak Infomark provides a host of website design and digital marketing solutions in India, Dubai and USA that can be integrated to cover core marketing elements like E-commerce Website Design & Development, Android Application Development, Facebook application Development, Mobile Website Development, Social Media Marketing, Search Engine Optimization, Email Marketing etc. to develop your business and online existence.

Esmee Network, Content Axis, and Deuce Technologies are few other professional content marketing companies recommended for content related needs. Esmee Network offers content services like SEO content, blog content, content revamping, content marketing, press releases, blog management, email marketing, website audit, online reputation management. Experts at Esmee Network ideate, strategize and implement digital marketing campaigns to improve branding and business revenue. Esmee Network has worked with startups and businesses spanning countries like USA, England, Poland, Australia, Hong Kong, Netherlands and of course, India.

Image source: www.megamarketing.com, articlewriters.com.au