Small Business Wake Up To The Power of DIGITAL MARKETING

September 07, 2015

Small Business Wake Up To The Power of DIGITAL MARKETING

Entrepreneurs, more so technical entrepreneurs, cringe when they finally realize that marketing is still king despite the power of technology, and they are up against competitors who have a hundred times their spending power.

Luckily, the digital revolution has come around which provides marketing opportunities for small business at par with large business.  In fact we believe small business has a distinct advantage over large businesses when it comes to digital marketing.

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Therefore; the cost of entry to market is low, and marketing leverage has very little to do with the size of your budget.

How Did Businesses Started Noticing The Importance Of Digital Marketing? 

The first step is to create the perfect online marketing message. This message is defined as the knowledge or information that will be retained by customers after they are exposed to your company. Take a look at the Digital media goals that can help small businesses achieve their specific targets.

It was a game changing year with Facebook stamping its foot down as a major advertising player, and development in re-targeting, location specific ads, real time bidding, display, video ads, all creating a large base to choose from.

Importance Of Digital Marketing

Many Indian brands employed in-house social media teams, which manage branding, online reputation management, marketing campaigns and constant user engagement. FB’s announcement of “Facebook for work” launch and “product catalog” advertisements hence; it had major influence in the online advertising industry.

At the same time penetration of Internet and smart-phones made real time reviews about the brands and products possible. Therefore; reputation Management was high on the social channels and had an impact on business both positively and negatively; case in point was Flipkart’s ‘Billion Day Sale’

 graph 1

SEO – because; content marketing is the future of this assertive environment

Is SEO alive or dead remains an open debate, but CONTENT IS NOW TRULY A KING.  Google continued to clean up link networks and for good, SEO got cleaner and better for the user.

Local SEO focus, which started towards end of 2013, impacted location specific businesses heavily in 2014. It was no longer important to rank up but; it was all the more important to rank up locally.

Mobile SEO was important albeit with little difference in rankings between Desktop and Mobile websites. Indian websites were primarily non-mobile friendly. In addition to rankings on mobile browser, optimizing app store ranking was captivating marketers with its growing importance.

We believe organic and SEO is very much here to stay though now it is all about getting valuable content out there, and as a small business you should think of putting out valuable and relevant content in your subject area.

Ecommerce: India’s small business game changer

Perhaps; no other industry witnessed the drama and action that E-Commerce in India did. Increased investments, changing regulations, widened customer base, increased customer spend, consolidations through mergers as well as acquisitions; E-Commerce in India saw it all.

Some small business we have met seem to feel that this sort of venture capital funded skyrocketing e-commerce has made it tough for small business, the biggest blessing of all this hyperactivity is the fast growing number of “online shoppers”… expected to be 65 million by end 2015.

The likes of Flipkart are doing the hard work of bring on first time shoppers online, as small business we need to scoop in and take advantage.

Some parting thoughts

Mobile, Social and content are going to be the focus points in digital marketing.

  • Newer retargeting networks across display and social networks see a wide option – we have seen Adroll, Criteo, and Bizo being very active about East Asian Sales and there should be more.
  • Mobile App market will dominate the online shopping behavior of the customer.
  • Reputation building and real time reputation management will become more important
  • Multi-channel advertising and re-targeting will see higher customization

At you can find a wide range of pre-screened and trustworthy service providers who are small business friendly.

September 07, 2015

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