Small Business Wake Up To The Power of DIGITAL MARKETING

September 07, 2015

Small Business Wake Up To The Power of DIGITAL MARKETING

Entrepreneurs, more so technical entrepreneurs, cringe when they finally realize that marketing is still king despite the power of technology, and they are up against competitors who have a hundred times their spending power.

Luckily, the digital revolution has come around which provides marketing opportunities for small business at par with large business.  In fact we believe small business has a distinct advantage over large businesses when it comes to digital marketing.

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. Therefore; the cost of entry to market is low, and marketing leverage has very little to do with the size of your budget.

How Did Businesses Started Noticing The Importance Of Digital Marketing? 

The first step is to create the perfect online marketing message. This message is defined as the knowledge or information that will be retained by customers after they are exposed to your company. Take a look at the Digital media goals that can help small businesses achieve their specific targets.

It was a game changing year with Facebook stamping its foot down as a major advertising player, and development in re-targeting, location specific ads, real time bidding, display, video ads, all creating a large base to choose from.

Importance Of Digital Marketing

Many Indian brands employed in-house social media teams, which manage branding, online reputation management, marketing campaigns and constant user engagement. FB’s announcement of “Facebook for work” launch and “product catalog” advertisements hence; it had major influence in the online advertising industry.

At the same time penetration of Internet and smart-phones made real time reviews about the brands and products possible. Therefore; reputation Management was high on the social channels and had an impact on business both positively and negatively; case in point was Flipkart’s ‘Billion Day Sale’

 graph 1

SEO – because; content marketing is the future of this assertive environment

Is SEO alive or dead remains an open debate, but CONTENT IS NOW TRULY A KING.  Google continued to clean up link networks and for good, SEO got cleaner and better for the user.

Local SEO focus, which started towards end of 2013, impacted location specific businesses heavily in 2014. It was no longer important to rank up but; it was all the more important to rank up locally.

Mobile SEO was important albeit with little difference in rankings between Desktop and Mobile websites. Indian websites were primarily non-mobile friendly. In addition to rankings on mobile browser, optimizing app store ranking was captivating marketers with its growing importance.

We believe organic and SEO is very much here to stay though now it is all about getting valuable content out there, and as a small business you should think of putting out valuable and relevant content in your subject area.

Ecommerce: India’s small business game changer

Perhaps; no other industry witnessed the drama and action that E-Commerce in India did. Increased investments, changing regulations, widened customer base, increased customer spend, consolidations through mergers as well as acquisitions; E-Commerce in India saw it all.

Some small business we have met seem to feel that this sort of venture capital funded skyrocketing e-commerce has made it tough for small business, the biggest blessing of all this hyperactivity is the fast growing number of “online shoppers”… expected to be 65 million by end 2015.

The likes of Flipkart are doing the hard work of bring on first time shoppers online, as small business we need to scoop in and take advantage.

Some parting thoughts

Mobile, Social and content are going to be the focus points in digital marketing.

  • Newer retargeting networks across display and social networks see a wide option – we have seen Adroll, Criteo, and Bizo being very active about East Asian Sales and there should be more.
  • Mobile App market will dominate the online shopping behavior of the customer.
  • Reputation building and real time reputation management will become more important
  • Multi-channel advertising and re-targeting will see higher customization

At SMEjoinup.com you can find a wide range of pre-screened and trustworthy service providers who are small business friendly.

September 07, 2015

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018

TEDx IIFT Delhi

Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018

One thought on “Small Business Wake Up To The Power of DIGITAL MARKETING”

Comments are closed.

-->