PR and Print Advertising Services

• PR specialists are professionals who have the knowledge and skills to communicate with the public and media.
• Many come from the lines of journalists and know exactly what it takes to attract public attention which is the key to success in the increasingly competitive business world
• By helping create and maintain a good reputation in the public, PR specialists and firms play an important role in the overall success of their clients.
• Offers effective presentation of the products/service significantly increases the sales by presenting them in a consumer-attractive way.

Print advertising services will help you grow your footprint by:

• Making calls to our established media contacts to get you quoted as an expert in stories they are writing
• Making cold calls to writers to include your input (and name) in their articles
• Monitoring lead generators that are used by writers in finding experts to quote their articles
• Contacting you when we receive important feedback from anyone

By effectively establishing and managing your relationship with the media, your name and message will travel farther and faster throughout newsstand publications and you will more quickly equate your name with “expert” in the mind of the consumer.

Don't think that PR is just about press releases. A press release is a great PR tool, but there are other options. Be prepared to try any creative idea that will get you noticed for the right reasons. Alternatives to using the media include:

• Support local causes: It can create good relationships and a good image within the community and perhaps create something newsworthy for the local press.
• Become an expert commentator: Be prepared to talk at local schools, the Rotary Club, professional networks and institutes, and so on. It demonstrates good neighborliness and may lead to some valuable contacts, not least among the media.
• Sponsorship: Rather than being a supporter, why not become sponsors of something special? However, if you choose to go down this route, remember that what you support should reflect the image you wish to create.
• Have open days: Open days, if appropriate, are cheap to organize and can generate considerable goodwill. Put up flags or hire a jazz band to attract attention.

Print advertising costs are dependent on many factors, such as the circulation of the publication, ad size, ad placement, and whether you go with a color print ad or a black and white print ad. To maximize your advertising campaign effectiveness, you will want to closely track print advertising ROI relative to print advertising prices for your campaign.

When you think about promoting your company and its products, one of the things that immediately come to mind is print advertising, the traditional staple of small business marketing campaigns. The basic, minimum print advertising service starts at INR. 50,000/-.