SEO Ranking Factors - Simple Ways To Improve Your Google Rankings

August 15, 2018

SEO Ranking Factors - Simple Ways To Improve Your Google Rankings

SEO ranking factors !! Many times that we happen to overlook few basics which literally affect your website Google page rankings. You don’t need to implement high-tech SEO techniques to boost your page rankings, all it needs is taking care of few SEO basics and you can see your page ranking moving further.

Before going ahead with improving your website with SEO rankings it is important to understand few more things related to Google page rankings.

Unless you and I are working in Google, or close to that major of the masses are unaware of how long it takes your page/website to rank on Google.

A study shares one interesting information; when it comes to Google page ranking.

Some of the important facts are:

  • On average, a page that ranked in the top 10 was over 2 years old. Moreover, the average age of pages that ranked first was nearly 3 years old
  • Among the pages that ranked in the top 10, only 24%  of them were less than 1-year-old
  • Of all pages in the study, only about 8 % appeared in the top 10 search engine results for at least one keyword within one year
  • Zooming into the top 8 % webpages, most of them were able to get to the top 10 from nowhere in 2 to 6 months

So, based on their SEO ranking factor findings, about 92 % of the pages in the study never made it to the top 10 search engine rankings within a year.

What Does Google Look For When It Comes To SEO?

Google’s has its own stated purpose is to organize the world’s information and make it universally accessible and useful. Delivering it through search results in terms of page ranking is one of the part. 

Here’s how they work:

  • Google’s spiders crawl the web by the visiting web pages
  • Then these spiders crawl add the optimized pages to their index and catalog them
  • When people search for that particular keyword, Google shows the top results based on the keywords and search terms
  • Thirdly, when people search Google, it shows what it thinks are the most appropriate results based on the search terms they enter.
  • At that point, you hope that searchers will click your link and visit your site.

How Do Google Page Ranking Works?

When people want to find information, or they are looking for some specific company/ institute/ product or services they type or say words related to what they’re looking for. Those are called keywords.

But as per SEO ranking factors; search engine rankings are not just about keywords; they’re also about the quality of information.

According to Google’s own search quality ratings, when it indexes the main content of each page, it checks factors like:

  • The expertise, authority and trustworthiness of content
  • The quality and amount of content
  • Information about the site and who’s responsible for it
  • The reputation of the website

These go into its ranking algorithm and help to determine SEO ranking. Based on the guidelines which are basic and mandatory to adhere if you wish to come in the top searches of Google.

Google shows searchers the most relevant, high quality results related to what they’re looking for. The most relevant are shown first, with the rest being shown over successive pages.

SEO Ranking Factors To Improve Your Google Page Rankings

To help you remove all your confusion – and to get good SEO results without the headaches, here are some basic SEO ranking factors to keep in mind.

1.Your Page Titles Are Important

If you are used to seeing your pages through web browser, you might not be giving title tags a second thought.

When you are looking at the full version of a web page, the title tag only appears way up at the top of the browser window, as the tab name. Majority of the people never notice these things.

But in search engine results, title tags are very prominent.

Here are the 3 important things to consider:

  • Make sure every page on your site has a unique title tag.
  • Then make sure they accurately describe each page.
  • Then try to make them sound enticing.

2.Meta Descriptions Plays A Vital Role

The meta description conveys what users will find on the page. While not a direct ranking factor, search engines read the meta descriptions to determine the page’s topic and the audience that will find value.

A well-written meta description can generate a competitive advantage in the search results, creating a higher click-through rate with a greater chance of conversions.

3. Don’t Forget To Use ALT Tags

Optimizing the alt tags gives Google another indication of what your page is about. The alt tag should be used to describe what’s on the image.

Think about when the image won’t load, what will the user see? The alt tag. Don’t stuff your keywords into alt tags. Make sure they fit with the image and make the picture relevant.

4. Interlinking Your Pages 

Links carry the most weight in your SEO. Earning links from quality sources and authority sites strengthens the domain, while linking internally throughout the site benefits the user experience and enhances your SEO.

The actual practice of earning links is part of your off-page SEO ranking factors strategy. Use additional content marketing, email outreach, and other creative ways to build links back to your site. Backlinko has published an all-inclusive guide to link building that offers value when you’re starting your link building campaign.

Focusing on the page, internal linking to other pages of your site will strengthen the keywords and enable Google to determine where to rank a particular keyword. Linking internally—between service pages and blogs—helps improve the crawlability of your site, showing Google the site’s most important pages.

5. Optimizing Your Images Is Part Of SEO

When you’re adding images to the page, it benefits the user experience. But, you can also help your SEO strategy by optimizing the image. Make your top targeted keyword the alt text and create a title that is unique, but stays applicable to the image.

Optimizing the alt tags gives Google another indication of what your page is about.
Here’s the value of the alt tag. Think about when the image won’t load, what will the user see? The alt tag. Don’t stuff your keywords into alt tags. Make sure they fit with the image and make the picture relevant.

6. Use Similiar Keywords Instead Of Stuffing The Same Ones

Search engines are sophisticated enough now that simply inserting the same exact keyword all over your pages isn’t going to work. You’ll look like you’re trying to manipulate the search results. And, of course, you are.

Use the Google Keyword Planner to identify your core keywords. Sprinkle those keywords in where they make sense. But also vary them: Plural versus singular, difference verb tenses, different word order, synonyms – all the ways a regular human might vary that keyword in speech or writing.

For e.g. if you are using ” Organic diet food” you can also use ” Organic food” “Organic meals” “Organic fresh vegetables and fruits” “Organic diet plan” “Organic produce” etc.

7. Your Content Should Be Easy To Read

One of the important SEO ranking factors to consider. Understand this point from the perspective of your viewer. Your viewer who is looking for your product or services isn’t a PHD graduate. Know this and have the content built in a simpler basic language which is easy to understand.

To make your pages look easier to read, employ the same tricks direct mail copywriters have been using for decades:

  • Write short paragraphs
  • Punctuate those short paragraphs with a one-sentence paragraph every so often
  • Use subheaders
  • Use bullet points
  • Add images every 350 words or so
  • Add quotes and call-outs

 

Ready To Earn Higher Page Rankings??

SEO Ranking Factors

 

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August 15, 2018

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