Save 30% Cost On Customer Acquisition In India Using Social Media Marketing Services

September 23, 2015

Save 30% Cost On Customer Acquisition In India Using Social Media Marketing Services

The ground rule for any business to operate is that you have to spend money to make money. First you need to have infrastructure, technology, staff and other means of getting your product or service market-ready and then you need to advertise it. What if you could cut back on costs somehow? If it was possible to decrease your expenses in any major area? If advertising and marketing cost of your business could be that major area where you could cut down costs?

Social media marketing services is the answer to such persistent questions. Social media marketing services in India takes advantage of social networking to help a business gain brand recognition and expand its customer base. Social media marketing strategy works when users share a company’s content with their social networks. So this form of marketing thrives on word-of-mouth, which means it results in earned publicity rather than paid publicity!

Several big and small businesses are already reaping benefits of social media advertising services in India. This can also be noticed in the declining revenues of traditional media advertising. And why would case not be so! A mere 10 second ad on national TV can cost nearly 25 lakhs. And how strong are the chances that a TV ad is actively viewed by the target audience? Similar is the case with radio or print media.

How is Social Media Marketing Services In India Is Cost-Effective?

Simply put, social media marketing services in India or social media advertising is cost-effective because…

  • It is almost free
  • It offers unlimited reach
  • It is available to you 24X7

Creating profile on social media networking sites is free. Though some sites offer premium memberships but those are not necessary and you can stick with the free membership option. Maintaining and developing does involve cost and time. You will have to pay for it whether you get it done internally or hire a digital marketing agency. Hiring a digital marketing agency is a wise decision, especially for small businesses and start-ups. From maximizing quality to increasing your online entry points, social media marketing companies can help you develop an effective social media marketing strategy and achieve desired results from it.

The cost that you incur on managing social media marketing campaign will be the only major cost (much less than traditional mediums) because with social media you will not have to pay for the advertising channel itself.

Reach Out to Huge Online Customer Base

Social media, with its massive reach, can be your ultimate marketing tool. It is the most effective way to promote your business online without investing huge amount of money. In fact, many small business owners have found social media marketing strategy a revolutionary concept.

In a recent survey of 462 small businesses conducted by Vertical Response, it was found that the last few years have witnessed a rapid increase in the amount of time and energy these companies invest in social media. According to the survey, two-thirds of small businesses are spending more time on social media than they did a year ago. Noticing sizable increases in the level of engagement they receive from social media-using customers, many businesses have begun spending an hour a day or more promoting their brand online – 43 percent of respondents said they spend six or more hours on social media marketing a week and 25 percent reported the number as closer to 10 hours a week.

“Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, VerticalResponse’s CEO. “They’re spending more time doing it and investing more money into it at a faster rate.”


Image courtesy:edukart

Hiring a professional social media marketing agency can work wonders for your business growth. A social media marketing services in India or digital marketing agency can implement, optimize, and build your online presence and social media efforts in a structured way that will not only achieve visibility, but lead to tangible results i.e. sales. A reliable industry expert like TIC (The Information Company Pvt Ltd) can be your partner in developing and implementing an effective social media marketing strategy.

In business since 1999, TIC has hardcore domain expertise and has partnered with several top business houses in India including Aditya Birla Group, Essar Group, Tata Group, Gati, Hindalco and Kirloskar. They service clients’ needs in digital space, audio-visual space, IT space, consultancy space and print media.

TIC is excellent at answering the questions on how to keep your brand and product ‘buzzing’ in social media marketing services in India. They are adept at creating customized content strategy for client’s brand, developing digital collateral for the communication, executing social media engagement over multiple channels and synchronising client’s online activity with offline activities/ events.

CRISIL, India’s leading credit ratings agency, has recognized TIC as “High in Performance”, in the small and medium enterprise (SME) category.

Nebula, Cliff Tech, Digital Fives and Optimization Systems are few other well-known social media marketing companies in India that can help you with your social media marketing strategy.

Cliff Tech employs the most technically advanced mechanisms to deliver desired results to its clients. The parent company, Cliff Technologies is a universal technological, outsourcing and consulting company connecting 30 countries in 5 continents with global initiative and services.


September 23, 2015

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