How a PR Campaign can Help Small Businesses Boost Their Business

October 19, 2015

How a PR Campaign can Help Small Businesses Boost Their Business


Public Relations commonly known as PR is one the most cost effective ways of marketing a new business. These days publicity is as important as the product or the service provided. PR essentially means setting up a line of communication with consumers, creating awareness about the company and establish a relationship with the media. A good PR campaign can create, change and reinforce the image of the company in a positive manner. It can also help in terms of damage control if necessary and in most cases is less expensive than advertising.Hiring a Public Relation Agency for your company’s growth strategy will only help you establish your brand and market your business.

Building Your Brand Through a PR Campaign

When starting your own company, it is important to educate people about what your brand is, what it stands for and the plans you have for it in the future. A PR campaign essentially mold the public perception about your brand. It establishes your company’s profile, creates a positive image and helps advertise your products or services.

Public Relation Campaigns Creates Awareness

Another important factor for any business is to keep your audience informed. A consistent PR strategy will only build awareness of your product and brand and keep consumers up to date on the latest. This constant visibility will only enhance your company’s image as a dynamic and relevant organization.

Getting New Customers through Public Relation Campaign

A Public Relation Company can help you draw in new customers for your business. When your products or services get positive press coverage, it helps build your company’s credibility. This in turn will help in influencing customers in terms of choosing your brand over others as.

Bringing in Investors Through PR Strategies

For a small business it is important to be able to attract investors towards your brand. In this aspect having a strategic Public Relations campaign can generate a positive image and make your business appear larger, established and professional. These qualities will ideally put you in a better negotiating position with potential investors.

Driving Leads & Sales with Public Relations Campaigns

A well thought out PR campaign can help drive sales effectively which is essential for a small business to grow. A PR strategy engages in articles about the benefits of the company, the products and services offer and much more. It also creates a communication strategy that drives website traffic where leads can be tracked and creates engaging prospects via other platforms be it mainstream print or social media.

Marketing Your Business Online

An added advantage of having a PR Agency on your side is that you can create a brand identity online. With the advent of social media, having an online presence is extremely valuable for a brand and with PR, you can establish your own identity.

Attracting Employees

By using a PR consultant to market your brand, you will not only be attracting customers and investors, but also prospective employees. With a Public relation consulting firm, you can market yourself as an industry leader and this will attract individuals who want to work for a successful business.


Top PR agencies in India

SMEJoinup works with some of the top PR Agencies of India. We bring you three of our Recommended top PR Companies in India.

Sambandh PR – A PR Agency out of Delhi

One of the leading PR agencies in India is Sambandh PR. Based out of Delhi, Sambandh is a leading full service Public Relations agency offering media relations, image management, brand management, marketing communication, digital PR, SEO and Crisis management, services to clients from diverse fields with focus on hard deliverables. They believes in providing personalized attention so as to add value to the client both quantitatively & qualitatively.

Proact Brandcomm – A Public Relations Company out of Delhi-NCR

Another dynamic PR agency is Proact Brandcomm which comprises of a group of ex-journalists and seasoned public relations professionals with combined experience of more than 80 years. They have a direct presence in Delhi-NCR, Mumbai-Pune, Bangalore & Lucknow, and associates in all major cities of India.Their strong network stretches across mainstream and regional media including, TV, Newspapers, Magazines, and Digital, allows them to provide premium services at low costs.

Saroj Ads – A Pan India Public Relations Firm

Over the last 25 years Saroj Ads has been consistently delivering its clientele a wide array of marketing solutions boosting their businesses or products with revenues being multiplied multi-fold. Saroj Ads is a complete Advertising Agency capable of providing everything in advertisement and PR be it digital, graphic designing, websites and blogs developing, print media, television, e-commerce, YouTube videos, slide shows, billboards, brochures and so on. Indeed we are known as a complete 360 degree comprehensive effective ad agency. Having come a long way, today Saroj Ads is the most respected advertising agency simply by virtue of its services to it’s clientele – delivering their needs with guaranteed results. Saroj Ads is well-entrenched in the metros of Hyderabad, Chennai, Bangalore, and Delhi in India and has plans to root itself in other cities of the nation too.


October 19, 2015

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