3 Top Opportunities and Challenges for Digital Marketing

Video streaming, virtual reality and visualizing data have opened up the scope to understand how small businesses benefit from digital marketing. Already a lot of hype has been generated over which trends will be utilized to their maximum capacity in years to come. However in a rush to implement some or all of these tactics, marketers make the mistake of ignoring some of the old and established strategies available. If as a business owner you are confused, then here are 3 top opportunities and challenges for digital marketing which need your immediate attention.

1.   Online Reputation Management

Challenge: Even till a few years back internet marketing services were not as widespread in usage as a present. Anything published about the business by a disgruntled customer died a quick death as it did not receive much attention.

All your customers, prospects, clients and just about everyone is talking about you, and there are multiple ways in which they can raise their concerns.

Opportunity – Nothing to feel distraught about as anything that has been spoiled can be rectified provided you pay immediate attention to it.

Follow these simple tips to manage your online reputation.

• Try your best to maintain the respect you have gathered from all your customers and clients.
• Digital marketing service providers can be effective in helping you find out effective solutions.
• Keep an eye on what is being published in your favour or against even if it is a small issue.
• It is very important to not get defensive and to answer all your queries politely within the limits of civility.
• In case of any controversy, it is necessary that you try to understand what the underlying issue and how to fix it.
• If there are people who are maliciously maligning your reputation then make sure to clear the air.
• Mistakes made previously should not be repeated come what may.
• If your online reputation management services are failing it is important you take external help. Consult an online reputation firm to fix up your problem for you.

Example of Maintaining Online Reputation

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2.   Social Media Interaction: Opportunities and Challenges for Digital Marketing

Challenge-You may be on social media but how do you know that your posts are engaging the customers.

Opportunity– The opportunities and challenges for Digital marketing are manifold in today’s world. The key, however, is to derive maximum benefit from each. Use the following social media marketing service ideas to engage with your customers on a regular basis.

• Provide information related only to your field. Do not provide any irrelevant information as that dilutes the image the customers have of you and your brand.
• Make sure to respond to any kind of queries and complaints posted on your social media handle. Often ignoring such factors can be the cause of many of them leaving or un-following you.
• Always ensure that posts on your page are easy to share. One way to measure customer engagement is to know how many of them are actually sharing it ahead.
• Asking questions is an interesting way to get your customers to talk to you.
• It is very important that you stay active on Social media. Only when you are visible and responding can you expect people to reply back and interact with you.

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3.   SEO and Local Listings

Challenge– As per a research conducted by Local SEO guide in 2016, with a strong keyword in the business name rank up to 1.5 times higher than one which does not have a keyword. However, most of the businesses do not know what good website marketing is and how to achieve it.

Opportunity– Another chance to explore opportunities and challenges for digital marketing is by paying adequate attention to the below mentioned pointers and achieve remarkable results through website marketing services.

• Instead of just working on building your links pay attention to the kind of content your website is offering.
• Digital marketing for entrepreneurs involves taking care of such simple aspects.
• It is advisable to invest enough money in your digital marketing for small businesses and SEO efforts. Instead of wasting money on advertising modes which are not so quick to provide returns transfer that fund to SEO and notice the difference. Contact a reputed internet marketing firm to help you in achieving the correct mileage that you need.
• Whichever internet marketing company you hire do ensure that you tell that your basic purpose of search engine marketing is to get visibility. If your online marketing firm is not able to do so time you looked for a change.

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Conclusion

While other brands would be only trying to gain a foothold in the customer’s mind-set, it is critical that you make your digital marketing business base strong before foraying further.

Opting for social media profile, online reputation management, and local search would make sure that you do not lose out on digital branding results.