What Is Nofollow Link - Learn How To Get SEO Value From NoFollow Link
A nofollow link is the stuff of nightmares for SEOs.
Your website will be having more links; those links establish your presence on the internet.
They quantify how known and trusted your site is, and determine how high you show up in the major search engine rankings—most importantly, Google’s.
It’s a little victory every time another site links to yours, but sometimes you might find traffic directed to your site by something called a “nofollow” link. Links with the nofollow value in their rel attribute don’t count toward PageRank calculations—they’re literally telling search engines, “don’t follow this link.”
That means you miss out on that little boost of link juice you’d normally get, and there is no change in your SEO. But if they’re such a nightmare, why do they exist?
Google brought these tags in to prevent spam, meaning that a black-hat SEO couldn’t spam the heck out of a link across comments and social and anywhere else a link can possibly show up.
What Is This “Nofollow” Link?
Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice.
Below is an example mentioned:
<a href=”http://www.google.com/” rel=”nofollow”>Google</a>
How Nofollow Links Have SEO Value
Nofollow links do not pass PageRank. Therefore; using a nofollow link means that link won’t pass PageRank to another page. This means, on the one hand, that Google cannot penalize you for linking to a site that’s known to be a low-quality site. They also can’t penalize you for linking out too much.
On the other hand, this also means that a link from your site bears no value to other sites, which means they’re much less likely to include you in announcements of new products or exciting developments unless you already have a large user base.
Many of the largest sites for e.g. NFL, and CNN now place nofollow on all their outbound links. This means that a link on their site has no PageRank value. However, links from these sites still have high value because of the quality and size of their user base.
Never forget: even a nofollow link has value, because it gives potential visitors the opportunity to visit your site and expands awareness. Even a mention on a site without a link is valuable for raising awareness.
What Is The Difference Between Nofollow And Dofollow Links?
Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice.
Dofollow links allows Google as well as other search engines to follow them and reach your website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link you got to follow back.
The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.
An example of Dofollow Link:
Core Benefits Of Nofollow Link
Many of your rankings are stable just because of Nofollow backlinks !! Confused ?? ? Continue reading… Here are the benefits of Nofollow links:
Makes Your Website Look Natural
To have a good balance of both nofollow and dofollow links make your website’s link profile look natural. This keeps you safe from updates that tend to penalize you for making backlinks.
Making some nofollow links can help you in diversifying your profile which can help you escape any potential Google penalty.
Build Credibility And Awareness
Regardless of how much a link will benefit your SEO, they still help you build awareness, and this is hugely important for any company. By obtaining nofollow links in relevant, highly helpful article’s, you could possibly generate a substantial amount of traffic.
From this, you are increasing the likelihood of reaching a whole host of people who don’t not know your business but could be potential custom, therefore increasing your brand awareness. It also helps improve your credibility if you are linked in a helpful article that people are reading.
Boost In Referral Traffic
NoFollow links are the word of mouth marketing for online, and therefore vastly important. When people post your links on social media, forums, content sharing website etc. you may not receive any ‘link juice’ to your site. However, if people are following these links and increasing your sites traffic, this can have obvious benefits on your marketing and lead generation.
Adds Value To Your SEO Effort
One thing we do know is that the crawlers don’t follow the links and just ignore them as if they have no importance. However, one theory states that the natural element of nofollow links helps improve your trust flow, which can have a positive effect on your rankings.
Nofollow Links Helps In Generating More Links
Another thing you need to keep in mind is that if your link is particularly useful for the overall content, other bloggers might decide to re-use it in their own posts. In other words, a no-follow link may generate you a dofollow link on its own, or several of them for that matter.
In other words, the probability that others will use your link is not nearly as unpredictable as you may assume. Still, they are influenced by the quality of the content and how organic you make the implementation of the link in question. To make the long story short, there is a great chance that a great no-follow link might start a domino effect in your favor.
Connect with Service Provider
Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities