Top 7 Reasons Why Your Business Should Choose To Have A Mobile App
Witnessing the ever increasing usage of smartphone, mobile apps too are building competition to help businesses stay ahead in the competition.
Mobile apps plays an integral role in giving a boost to the businesses today. They have become a key marketing tool for companies of all sizes, including small businesses. Mobile apps increase customer engagement; they help boost repeat visits, and permit a wide variety of online transactions, including the distributing loyalty cards, push promotions, and ecommerce transactions.
Mobile Apps deliver coupons and send announcements that build your sales with customers. Apps also accelerate contact with your company, which enhances relationships with customers in a world where speedy responses are prized by buyers. Smartphone icons even help build brands by providing a visual design that customers recognize.
Businesses in India still think that getting a mobile app is not necessary and of course they come with an expenditure tagging along with it.They are worried about the need to build different apps for the various platforms as customers are using – iOS, Android, Windows and Blackberry. A few professional mobile app companies are helping businesses to simplify the process of designing and developing mobile apps.
With expert companies in the market, businesses can now build and test mobile apps easily and affordably. Even the smallest companies can now benefit by having a mobile app can provide in attracting customers, speeding sales, and building a brand.
7 Reasons Why You Have No More Excuses To Have A Mobile App For Your Business
That’s a huge chunk of possible business, and you can’t afford to leave it untapped.
1.Your customers are having phones all day long
People have their connected phones with them all the time. This means that they can browse and shop at any moment of the day: when they are in a taxi, when they are waiting in a line, and of course, when they are walking inside a store.
2. You are able to market your business in multiple ways
Mobile apps can provide businesses with an easy, effective way to recognize and reward customers. This can be something as simple as allowing your mobile app to track qualifying purchases toward a reward, rather than using an old-fashioned marketing technique. Or, if your app has geo-location capabilities, you can use it to text special offers to loyalty program members when they are near or in your store.
3. Mobile Apps are global phenomenon which could be helpful in expanding your business
In emerging countries like India, it is an interesting phenomenon is that many users are getting online for the first time through mobile devices. This new potential reach could mean market expansion opportunities for your business.
4. Stay in touch with your customers 24*7
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips. No matter whether you are selling flowers or in hotel business, your customers needs a way to reach you. Having a mobile app can really make a difference in the way you communicate with your customers.
5. Grow your customers – it builds you great customer base
It’s time to go back to making a true and sincere connection with your customers, and making them a loyal lover of your product and/or service. We are not saying that a mobile app is going to save your business, but it can be a way of staying closer to your customers, and being just a “fingertip” away at all times.
6. It lets your business build a global brand recognition
A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, at the same time is well branded and beautifully designed.
7. Create a direct marketing channel
Mobile App serve several functions at a time. It offers general info, prices, booking forms, search features, user accounts, messengers, news feeds, etc. Through business mobile app you’re getting closer to a direct interaction, which easily remind customers about your products and services whenever it makes sense
Image courtesy:Space-O Technologies
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