Learn Meta Description Tactics To Boost Your SEO & Drive Conversions

Now how META DESCRIPTION can boost my click through rate and drive more conversions?

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization – SEO. Still, if you’re like many business owners, one aspect of SEO could be giving you trouble: Meta Descriptions.

When it comes to using content to improve the value of a webpage, it isn’t all about the copy on the page. An important part of those text snippets are SEO meta descriptions.

What Is Meta Descriptions?

The meta description is a snippet of up to 320 characters, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. Optimizing the meta description is a very important aspect of on-page SEO.

What Does Meta Description Do?

The function of a meta description for your page is simple. The primary purpose is to get the visitor from Google to click your link. In other words, meta descriptions helps in boosting clickthroughs rates from search engines.

Search engines say there is no direct ranking benefit from the meta description; they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate (CTR) as a way of determining whether you’re a good result or not.

If more people click your result then they’d expect based on your position, they move you up. This is why optimizing the meta description is so important, as is optimizing your titles.

Why Does Meta Descriptions Matter?

Meta description tags can have a significant impact on your search engine optimization efforts. The meta description can add enormous value to your search rankings. 

Your meta description acts as “organic ad text.”

This means is that when your ad ranks for a keyword, Google and other engines will often show the meta description as a summary of the page.

This makes the meta description as important and plays a crucial role in boosting your search through ad text.

A compelling meta description has the power to raise the click-through rate of your organic search results. That means more of the people who see your page in the search results will actually click through and land on your site. That means more traffic for you, even if your ranking stays the same.

Characteristics Of Meta Descriptions – Things To Keep In Mind When Writing Meta Tags

As per the new algorithm from Google, your meta description should not be more than 320 characters. Below are few suggestions that you need to keep in mind when writing Meta Tags:

Description Up To 320 Characters

Recently, Google made changes to the length of search results snippets: 320 characters instead of the 160 it used to be. Any longer and search engines will chop the end off, so make sure any important keywords are nearer the front.

It Should Contain Focus Keyword

If the search keyword matches text in the meta description, Google will be more inclined to use that meta description and highlight it in the search results. That will make the link more related already. Furthermore; it is a must-have practice for on-page SEO.

Write A Readable Copy 

Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. Make sure your description reads like a normal, human-written sentence.

Treat As If It’s An Advert Of Your Webpage

Make it as compelling and as relevant as possible. The description must match the content on the page, but you should also make it as appealing as possible.

Donot Duplicate Meta Descriptions

As with title tags, the meta descriptions must be written differently for every page. Google may penalise you for mass duplicating your meta descriptions.

Consider Using Rich Snippets

Using schema markup you can add elements to the snippets to increase their appeal. For instance: star ratings, customer ratings, product information, calorie counts etc.

Include Call-To-Action

Understand it acts like your sales text, where your product/service page is linked but not the there’s no product/service seen in real on that page. Invitations like Learn more, Get it now, Try it for free can be used.

Meta Descriptions Are Your Best Sales People That You Can Count On

Ultimately, the meta description is a promise you make to searchers. Among a sea of competing web pages, it calls out to them and says, “This is the page you’re looking for.” Once you’ve applied these tips to your own websites, you can say goodbye to low click-through rates.

Do you need help with writing SEO optimized Meta Descriptions? We can certainly help you with that!! Connect with us for your Meta Tags requirements.

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