LinkedIn Dynamic Ads | What Are They And How They Perform
If you have a LinkedIn account, you’ve probably seen LinkedIn Dynamic ads. They’re the ads that show up on the right-hand side of your homepage and use your own profile image in them to grab your attention. Hence; they’re meant to be concise and to-the-point, with little room for creative.
Instead, they rely on dynamically populating a user’s profile photo, along with a catchy call-to-action, to garner attention.
Fact about LinkedIn Dynamic Ads
- They are a desktop placement only that runs on the right-hand side similar to right rail ads on Facebook
- It only run on CPM bidding although CPC bidding is on the roadmap to hopefully come out before the end of the year
- They are only available to advertisers through an IO, or insertion order a self-serve platform is on the roadmap for this year
- The creative space is very small – there is only room for a square company logo
Businesses running Dynamic Ads on LinkedIn will now be able to create, manage and track campaigns through the Campaign Manager platform.
LinkedIn’s Dynamic Ads run on the professional networking site’s desktop feed and are customized per the viewer using publicly available information from the LinkedIn user’s profile.
The Dynamic Ads also come with pre-built templates and auto-translation capabilities. According to Sarangi, LinkedIn’s Dynamic Ads have delivered up to two times the click-through rate of traditional display ads.
Brief About LinkedIn Dynamic Ads
LinkedIn Dynamic Ads help you build deeper relationships with your audience. It automatically customizes your ad creative with the publicly available information from LinkedIn member profiles. With this added visibility and scale, you can create more memorable experiences with the people that matter most to your business.
With Dynamic Ads you can personalize the ad creative to feature member profile details. This includes their photo, first name, company, and job title. LinkedIn says this will “capture your audience’s attention in a way that standard display ads can’t.
Early results sound promising too as LinkedIn has shared that Dynamic Ads have shown up to 2X the click-through rate of traditional display ads.
LinkedIn Dynamic Ads are now available directly in Campaign Manager. Hence; within Campaign Manager, you can also leverage A/B testing. This way you can optimize the performance of your ads.
Dynamic Ads are available in three ad formats:
- Follower ad
At the top of your funnel, you could use Follower ads to build brand awareness, engagement and convert target audience members into engaged Company Page followers.
- Spotlight ad
Spotlight ads allow advertisers to showcase products, services, events, and more. And when members click on your Spotlight ad, they’ll instantly go to your website or landing page.
- Content ads
The third Linkedin ad-type, Content ads, can be used to generate leads or drive content download conversions.
Explore LinkedIn Advertising
Whatever is your favorite LinkedIn ad type, make sure to follow the correct ad dimensions for more effective results. To get more leads and more conversions from social media platforms, connect with us now.
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