Is Twitter Marketing effective for Small Business in India

December 21, 2015

Is Twitter Marketing effective for Small Business in India

Twitter marketing can be a new success mantra for SMEs in India. How to use twitter marketing for customer engagement & brand building? Well, this post provides answer of this question amid telling about effective promotional strategies to grow and become a twitter marketing wizard. Also in sequence be acquainted with top Twitter marketing agencies who are serving the Indian SMBs.

According to Twitter, hundreds of million people are using Twitter across the world and over 500 million tweets daily to share information instantly. It has become a great source for businesses to reach global audiences and stay connected with the existing clients or customers. Regardless, it does not matter- what type of business you are doing in which sector and from where. From a small to big company, everybody can use Twitter to extend reach and connections along loyal client engagement.

How Twitter Marketing Can Benefit Your Business?

“CUSTOMER INSIGHT STUDY” conducted by DB5 + Twitter in 2014 reveals the following information


50 discount

Visited or shopped at  the websites of the  SMBs they follow



60 discount

Purchased from  an SMB because of something  they saw on Twitter


45 discount

Plan to purchase regularly from the SMBs they follow

How Twitter Reaching Out to Indian SMEs?

At present, twitter’s self-service ad platform has more than 316 million existing users from across 200 countries and other small territories. Among 100,000 active advertisers, 60,000 represent SMEs only. Now, this platform is active in India and companies are getting business by running different ad campaigns as per their budget. According to Zinnov, a leading market research this is encouraging for 52 million Indian SMBs as Twitter is contributing to add in business revenue from emerging markets. Twitter’s ads platform enables SMEs to intensify and strengthen their massages so that it can hit more targeted audience. Other key advantage is that you are free for budget and time selection as well. You can start, run and stop your marketing campaign as per your choice and budget, anytime.

Advantageous features of twitter’s self-service ad platform

  • This platform is designed in a way that any individual can use it easily to advertise successfully.
  • Best ad formats, keyword use, username and location information helps to reaching out more number of customers.
  • This platform supports 15 languages of different states and province.
  • How your latest tweets are performing, Tweet activity dashboard will provide you all insights in a single click.
  • To understand conversions and engagements, conversion tracking can be installed.

How to Create an Effective Twitter Profile to Maximize Impact?

Investing time on creating a right profile for your business is important. It shows all about you to the world and drive customers’ attention. How to create a business profile on twitter to catch target audience attention? The main elements like header brief, profile photo and tweet, all reflect about your business so they should be paramount.

How to Use Twitter’s Components well?

To maximize the impact, follow the right tactic:

Username: Username represents you on twitter so it should be representative and easy to found. It should not be of more than 15 characters or mystifying.

Bio Info: Short, crisp and concise bio succeeds to attract more audience easily. Set characters limit for bio is 160 and you have to choose the word which describes your business in a best way.

Profile Image: Though any size image can fit well in your Twitter profile but recommended size is 400×400 pixels. Logo could be a good choice but prefer a photo that describes more about your business as it will be shown with every tweet in your post.

Header Image: Again you have opportunity to showcase your business through larger size image. You could use the picture of your services, products or special promotional activity to attract attention of visitors. Additionally, 1500×500 pixels is recommended size.

URL: It should be easy to find for potential customers.

Pinned Tweet: This feature will help you to get maximum exposure.

How to Use Twitter Marketing to Grow Your Business?

Twitter marketing offers huge opportunity to reach potential audience easily.  What’s more motivating, 80% users are accessing the shared information via a mobile phones and it directs authentic opportunities for you to reach maximum number of sales leads. All size businesses are using Twitter; however the way of using it shows a discrepancy for different organizations. If you succeed in understanding Twitter, it will definitely result high number of sales and revenue for business.

Once you get familiar with the basics of Twitter marketing, you can reach the set business goals more easily. Here are a few tips to get more value on Twitter to achieve goals:

Tip1. Get to know what’s happening in your industry? What are your customers’ requirements and what they are discussing on twitter? Follow significant conversation that are going on twitter and add your comments where you get chance.

Tip2. Regular communication with your followers will increase your impact on your followers. Twitter paid ads will help you strengthen it more.

Tip3. About 75 % SMEs twitter users consider it a fast media to get genuine solution for their problems. Use Twitter maximum to connect customers. If they complaint about your products and services, respond quickly with solutions. It will build a good reputation and strong relationship between you and your customers.

Tip4. Use Twitter to connect more number of industry experts. You can start participating in the discussion started by these experts.

Twitter marketing is a upcoming marketing tactic in India and thus many SMEs feel scared to use it efficiently. However, it is just like SEO in which some particular tools are used for marketing. That is why there are a number of professional agencies in the market who are delivering services in both categories. SMEjoinup has listed some companies below who are experts in making better twitter accounts for SMEs to stand out from others. Let’s start with SME Get Online Studio:


  SME Get Online Studios

SME Get Online Studios, a popular service provider has diversified portfolio with an active engagement in different spheres of online marketing. It is using latest technology to get more followers with likes and comments of customers on shared posts online especially on twitter and facebook. The company knows very well that online marketing is very important to stay connected with the potential customers.  So when it starts creating any content for online advertisements of its client, it emphasizes on market research to learn more about users’ behavior. Over time, the company has become expert in using facebook, Twitter and other platforms to connect with customers. SME Get Online Studios is simply providing Enterprises the right tools to discover more in Technology, Marketing and other domains.

 Maximus Leads

Choose Maximus Leads for making focused Twitter marketing strategy. It will help to reach out more number of potential audiences with strategic planning of talented professionals who have proven record in online marketing. Based in Pune, this company is determined to give enhanced results in different businesses with services in online marketing by using platforms like Twitter, LinkedIn, facebook and various others for promotion and business making. Right away, you will become more productive plus successful company with generating high number of business leads online. Being specialist in SEO, website development, SEM, SMO and SMM, it understands each and every aspect of online marketing as well Twitter marketing. The company is serving clients majorly from e commerce, B2B and B2C domains so far.


 Optimization Systems

Optimization Systems, a Pune based Digital Marketing leader will help to boost your business amazingly through a healthy Twitter marketing plan and strong follower’s base. It is delivering premium services in areas like Web development, PPC, SEO, SMO, SEM, graphics design, Facebook marketing, Whatsapp Marketing and many others with an aim to help SMEs get more business done in less expenditures unlike traditional marketing.


 SocialChamps Media

SocialChamp is another dedicated Twitter Marketing service provider company. It based in Pune and helps in making a professional Twitter marketing planning to grow strong followers’ base through engaging sharing content related to your products and services. It offers ultimate experience to its clients through end-to-end online marketing plans and well communication with the audience. It has a strong customer portfolio with more than 150 companies from the industries like fashion, cosmetics, f&B, media, real-estate, financial services etc.

  The Information Company

 Established in 1999, the Information Company will tell you how to use Twitter for business growth in digital space. Being one of the oldest leaders in online marketing, it ensures more business leads and conversions from Twitter only.   More important, the company helps you to promote engaged posts about customers experiences, products comparisons, and advices on products use etc. so that customers feel connected and take part actively in ongoing discussions.


Choose anyone from all these Twitter Marketing Service providers and start managing easily your Twitter business account with automatic regular postings! Also, keep in mind the shared guide on how to make & maintain twitter account for customer engagement.

December 21, 2015

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