Investing In CRM Solutions - A Wise Decision For SMEs

August 10, 2014

Investing In CRM Solutions - A Wise Decision For SMEs

Why do you want to invest in a CRM solution. What is the objective behind this investment? 

I asked a Managing Director of a midsize, Bangalore based company during my presales meeting “why do you want to invest on a CRM Solution? What is your objective behind this investment?”

His reply was as follows:

  1.  We have 8 sales persons across South India.
  2.  Everyone individually has many contacts, but those contacts are in different formats.
  3. We can’t run a focused email campaign for a specific product, region or Industry Vertical.
  4. We lose our most valuable data / contacts when sales people leave.
  5. We don’t know what activities people are doing for those contacts.
  6. We want to store all our contacts & other information centrally so that it is accessible anytime.

As a Result:

  1. We are not able to reach our target customer at the right time.
  2. Not able to communicate our offers / product information to our prospects.
  3. We are not in regular touch with our prospect and customer, thus low / no repeat orders.
  4. We are not able to generate qualified leads.
  5. Data loss has a huge impact on our sales revenue.

Post CRM Implementation:

  1. Now the company is regularly running an email & telephone campaign for specific product lines, for specific locations (Bangalore / Chennai) and for specific industry verticals (Automobile / Pharma/ Education).
  2. Generating more qualified leads than earlier.
  3. No more data loss when sales people leave.
  4. Right information (data) available at the right time. So better decision making.
  5. AND MOST IMPORTANTLY, sales revenue has increase by 30% within 8 months of implementation.

And now that customer is excited to know more about CRM and wants to unlock the full potential of CRM solution

This article has been contributed by Sabyasachi Das, Practice Head, CRM Solution, Cloudexpertindia, Bangalore
Image Courtesy:
August 10, 2014

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