Understand The Difference - Inhouse Vs. Outsource Online Marketing

July 29, 2017

Marketing is an important function of any organization and since the last few years, there has been a continued argument on the importance of Inhouse Vs. Outsource online marketing. Digital marketing requires a properly implemented strategy to be successful and any mistakes while doing so can have severe repercussions.

Another important aspect of any marketing effort is the budget involved and whether the chosen plan provides the required ROI. In such a scenario it is vital to figure out the options available and balance your choice accordingly. To make your choice between Inhouse Vs. outsource online marketing is easy, we present to you a detailed comparison of the important deciding factors.

1. Cost aspect

With an in house marketing team you get the option to control the work environment. You can organize meetings at very short notice which may seem to be a huge advantage. However, each resource is expensive as you have to take care of their salaries and multiple other benefits. Apart from that the entire team would all be a part of your HR department and would be entitled to all privileges falling under the same.

To ensure that all these overheads are covered well, your HR team needs to be in place too. On the other hand, an outsource digital marketing firm will charge either a fixed fee or a project based cost. The vendor has his own office and he will manage all the external digital marketing costs on his own reducing your cost burden. Communication might be an issue and you can discuss it with the outsourced partner on how to manage it better. If you can choose an affordable digital marketing service and build a better mode of communication or use a project management/tracking tool like Asana or Trello, things might be just easier for you.

2. Knowledge expertise

One of the most difficult tasks these days is finding and recruiting the best talent for your organization. Above all expecting that one person or team to handle a multitude of tasks like web marketing for start-ups, content writing, designing, and development is a huge mistake. Polishing, finding and creating your marketing team require a lot of effort. It involves placing requirements in various job portals and boards and then finally offering them a package which is at par with the industry standard. All companies need the best talent for themselves and if you have restricted your requirements chances are you might just not land up with the best one.

When you outsource your marketing tasks to an external firm chances are you would get many experts under one roof to handle all your tasks. These experts are proficient with the latest trends in the market and can help implement them in your plan as well. Their skill sets are flexible and they can easily make them conducive to work in any environment. This reduces your task to a very large extent and your precious time is also saved.

3. Scalability of Inhouse Vs. Outsource online marketing

Having an in-house marketing team can provide you efficient returns with regards to your plan. However, that can be possible only if you have hired the best-equipped talent possible. You can find out ways to invest in new and better marketing strategies, but all of them would require heavy budgets and expertise. If you are a firm barely starting to settle down then digital marketing for start-ups is something that you may not be able to handle.

While talking about Insourcing Vs. outsource online marketing, the key focus should remain on the ability to scale these functions optimally. This is because the outsourcing agencies are already equipped with the most effective resources to do so. If the marketing head does not have the time, money or specialization to implement their strategies, then an outsourced agency can be hired to do the same for him. Such agencies are also well aware of the tools that are required to analyse key performance indicators of your digital strategy. It won’t take them much time to figure out the best possible solution for all your PPC outsourcing needs and that too within the restrictions imposed.

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4. Lack of focus

It is good that you have a marketing team well settled in place but are they focused enough? Do you think that in the case of any emergency requirement they would be able to provide a viable solution to your entire digital marketing plan? Not likely so because most of these marketers learn these tactics with experience gained while on the job. In that case asking your team to deliver results is a herculean task as most of them are still learning and not yet prepared to face challenges.

Outsourcing your marketing function provides you with a team of focused and driven individuals with different skill sets. They know very well how their skill is going to change over the time and what the best way to implement it is. These individuals are not supposed to be taught anything when it comes to figuring out the optimum choice of marketing strategy. As per Marketingland.com, nearly 96% of the marketers feel that the marketing skills needed in present times have expanded and that too exponentially. A key difference between Inhouse Vs. Outsource online marketing requires finding the focussed kind of team which also knows how to deliver results.

A large organization can always aim to have a strong marketing team and even handle all the costs involved in maintaining the same. However, when looking to do online marketing for small business, hiring the best talent and providing them with the industry standard benefits is slightly difficult to imagine. Marketing has grown in multiple forms in the last decade, and everyone has started understanding the benefits of digital marketing.

While both Inhouse Vs. Outsource online marketing have their share of advantages and disadvantages it is necessary to understand what would work best for your firm. Outsourcing SEO services and other marketing functions is not only cost effective but also provides you with the best skills without much looking out to do. It is advisable though to look for a trustworthy service provider as only then your marketing processes would be simplified the way you want them to be.