In The Present Situation Of "Demonetisation" How Having A Mobile App Can Be Beneficial For Your Business?
They are in all of our pockets now, aren’t they?
Talking about mobile devices. And the core functionality of those devices (other than making phone calls, I’ve been told) is to run a whole host of applications that serve nearly every imaginable purpose.
Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.
Now, I know what you might be thinking – DEMONETISATION & Mobile App…
“We saw a huge spike in new users after the decision was announced. I believe that our dream run is going to start now, and so we are preparing ourselves to put extraordinary efforts in the next few months to make sure that we are available in every nook and corner of India, which is a big task.” – A leading mobile app company of payment transaction.
To initiate the move towards a cashless economy, Indian government has come up with a rash of discounts and freebies on digital transactions. What are the gains of having a mobile for your business in Demonetisation?
1.Provides More Value to Your Customers
Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?
Mobile app developed from a professional service provider like LeoMetric can help your business in opening up fresh engagement.
Businesses who are looking forward want to increase their interaction, promote sales in this Demonetisation phase, but you also want to provide a level of value for your customers developing a mobile app is the best way to do that.
The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
2. Connect With More Customers
Now that everybody is turning towards digital transactions, mobile apps are “IN”.
Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.
Firstly, your app won’t be merely a human being, subject to mood swings and poor performance.
And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.
In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.
3. Track Customers Trends
A common struggle for small businesses is tracking inventory and customer behavior. But with mobile payment services, you can automate these processes and better serve your customers. Small businesses using mobile apps for business transactions can now track what product and services they are selling to understand customer demands. Not only can they now capture payment information, but they can learn about their customers and use that information to improve service.
For example, a business can use the purchasing data to learn that they sell a lot of chicken sandwiches on Thursdays, and make sure that they have enough ingredients on hand. By meeting customer demand, they increase product sales and improve customer service.
4. Reduce Purchase Hesitancy
Mobile apps empower your staff to meet customers at the moment they’re ready to buy. Not only can the added convenience help you convert more prospects into customers, it reduces the purchase hesitancy customers often experience when they come upon a traditional checkout line.
5. Dangle The Marketing Offers That Customers Are Most Likely To Click
A professional developer like LeoMetric will provide you with a mobile app that incorporates customer purchase patterns into marketing campaigns. With such insights, small business owners design and deploy cost-effective marketing offers via email or text message that dangle the proverbial carrot customers are most likely to respond to, given their past purchases.
When you market relevant products, price points and promotional offers based on the customer’s unique purchase history, you optimize the time and energy you invest into your marketing campaigns.
Added Benefits of Having Mobile App In “Demonetisation”
The ease of conducting financial transactions through a mobile apps designed by a professional service provider like LeoMetric can prove to be the biggest motivator to go digital. You will no longer need to carry wads of cash, plastic cards, or even queue up for ATM withdrawals. It’s also a safer and easier spending option when you are traveling.
The recent waiver of service tax on card transactions up to Rs 2,000 is one of the incentives provided by the government to promote digital transactions through various mobile app. This has been followed by a series of cuts and freebies.
It’s a good time to indulge your customers for more buying.
3. Boost Profits
When customer satisfaction increases, sales typically do too. 70% of buying experiences are influenced by how customers feel they’re being treated.
The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.
That’s where the mobile app comes in like none other.
Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.
Whether you’re competing with other small businesses or larger retailers, mobile apps from a professional service provider like LeoMetric acts more than just a point-of-sale tool. In fact, mobile apps can deliver a competitive advantage that has a significant impact on how your customers perceive your brand, your business and their purchase experience.
Making use of this “Demonetisation” opportunity, few companies have started planning to offer their products and services through mobile app. Have You ????
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