In The Present Situation Of "Demonetisation" How Having A Mobile App Can Be Beneficial For Your Business?

December 21, 2016

In The Present Situation Of "Demonetisation" How Having A Mobile App Can Be Beneficial For Your Business?


They are in all of our pockets now, aren’t they?

Talking about mobile devices. And the core functionality of those devices (other than making phone calls, I’ve been told) is to run a whole host of applications that serve nearly every imaginable purpose.

Businesses from all corners of the world, offering a ridiculous range of products, have begun migrating from the physical world of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And you should too.

Now, I know what you might be thinking – DEMONETISATION & Mobile App…


“We saw a huge spike in new users after the decision was announced. I believe that our dream run is going to start now, and so we are preparing ourselves to put extraordinary efforts in the next few months to make sure that we are available in every nook and corner of India, which is a big task.” – A leading mobile app company of payment transaction.


To initiate the move towards a cashless economy, Indian government has come up with a rash of discounts and freebies on digital transactions. What are the gains of having a mobile for your business in Demonetisation?






1.Provides More Value to Your Customers

Business is all about reciprocation. You offer a product, the market opens their wallets with their demand, right?

Mobile app developed from a professional service provider like LeoMetric can help your business in opening up fresh engagement.

Businesses who are looking forward want to increase their interaction, promote sales in this Demonetisation phase, but you also want to provide a level of value for your customers developing a mobile app is the best way to do that. 

The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.

2. Connect With More Customers

Now that everybody is turning towards digital transactions, mobile apps are “IN”. 

Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.


Firstly, your app won’t be merely a human being, subject to mood swings and poor performance.

And, through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.

In fact, the vast majority of marketers see their apps as a means to primarily improve customer service.




3. Track Customers Trends

A common struggle for small businesses is tracking inventory and customer behavior. But with mobile payment services, you can automate these processes and better serve your customers. Small businesses using mobile apps for business transactions can now track what product and services they are selling to understand customer demands. Not only can they now capture payment information, but they can learn about their customers and use that information to improve service.

For example, a business can use the purchasing data to learn that they sell a lot of chicken sandwiches on Thursdays, and make sure that they have enough ingredients on hand. By meeting customer demand, they increase product sales and improve customer service.

4. Reduce Purchase Hesitancy

Mobile apps empower your staff to meet customers at the moment they’re ready to buy. Not only can the added convenience help you convert more prospects into customers, it reduces the purchase hesitancy customers often experience when they come upon a traditional checkout line.

5. Dangle The Marketing Offers That Customers Are Most Likely To Click

A professional developer like LeoMetric will provide you with a mobile app that incorporates customer purchase patterns into marketing campaigns. With such insights, small business owners design and deploy cost-effective marketing offers via email or text message that dangle the proverbial carrot customers are most likely to respond to, given their past purchases.

When you market relevant products, price points and promotional offers based on the customer’s unique purchase history, you optimize the time and energy you invest into your marketing campaigns.






Added Benefits of Having Mobile App In “Demonetisation”


The ease of conducting financial transactions through a mobile apps designed by a professional service provider like LeoMetric can prove to be the biggest motivator to go digital. You will no longer need to carry wads of cash, plastic cards, or even queue up for ATM withdrawals. It’s also a safer and easier spending option when you are traveling.


The recent waiver of service tax on card transactions up to Rs 2,000 is one of the incentives provided by the government to promote digital transactions through various mobile app. This has been followed by a series of cuts and freebies.

It’s a good time to indulge your customers for more buying. 

3. Boost Profits

When customer satisfaction increases, sales typically do too. 70% of buying experiences are influenced by how customers feel they’re being treated.

The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.

That’s where the mobile app comes in like none other.

Sure, you should have a website with a responsible design that can adapt to any of the various mobile devices there are now. This eliminates the necessity of having a frustrating, secondary “mobile” site to manage. But if you launch a mobile app in addition to your responsive website, you’ll boost sales while enhancing the customer experience.


Closing Thoughts

Whether you’re competing with other small businesses or larger retailers, mobile apps from a professional service provider like LeoMetric  acts more than just a point-of-sale tool.  In fact, mobile apps can deliver a competitive advantage that has a significant impact on how your customers perceive your brand, your business and their purchase experience.


Making use of this “Demonetisation” opportunity, few companies have started planning to offer their products and services through mobile app. Have You ???? 



Image result for free quote

image source:FeeGenie
December 21, 2016

Connect with Service Provider

Get connected within 24 hours to pre-screened, trustworthy and small business friendly service providers for Services in top Indian cities

Latest Posts

Top 7 Whiteboard Explainer Video Tips That Talks About Your Business

December 01, 2018

Whiteboard animation videos !! The video style has been trending for obvious reasons. The whiteboard animated videos are known for boosting

Read More  
Facebook Ads | Top 6 Reasons Why Your FB Ads Are Not Converting

November 29, 2018

There were only 3 million active users on Facebook 4 years before; and as of 2018 there are more than

Read More  
Top Facebook Boost Post Tips - Get Results and Generate More Leads

November 13, 2018

Majority of the online marketers who wish to advertise on Facebook and get more leads using Facebook boost posts will

Read More  
Why Should Your Business Hire Explainer Video Company Instead Of Freelancers?

November 10, 2018

We all know the benefits that having a website can help you trigger brand awarenes; overhauling your public image virtually

Read More  
Animation Video Maker | Promote Your Brand With Our Corporate Videos

November 03, 2018

Whether you’re a beginner or already an established brand, SME Networks is an expert Animation Video Maker company that

Read More  
Facebook Ads | Top 7 Effective Tips To Write Facebook Ads That Convert

November 01, 2018

I’m constantly on Facebook, scrolling through my company feed reading the news and looking at pics…I’m not

Read More  

Latest Events

CLO Engage Summit

Date: 10 January, 2019 - 10 January, 2019

India Investment Conclave

Date: 11 January, 2019 - 11 January, 2019

11th Global Intellectual Property Convention

Date: 17 January, 2019 - 19 January, 2019

PanIIT Conclave 2019 Artificial Intelligence

Date: 18 January, 2019 - 19 January, 2019

Mobile And Digital Marketing Summit

Date: 27 November, 2018 - 27 November, 2018

Emerging HR Summit

Date: 18 December, 2018 - 19 December, 2018

PITS - Pharma IT Summit

Date: 28 November, 2018 - 28 November, 2018

World AI Show - AI, MI & Robotics

Date: 22 November, 2018 - 22 November, 2018


Date: 21 October, 2018 - 21 October, 2018

Decathlon India Run

Date: 14 October, 2018 - 14 October, 2018