Why It Is Important For Businesses Have To Re-do Their Website Designing After Some Years?

January 02, 2017

Is It Right Time To Re-do My Website???

Redesigning website is big in demand these days. A website redesign can be a game-changer for your business, but it can also take significant resources in time and money, so it’s not a decision to be made lightly. The average lifespan of a well-designed website is 3 to 7 years, but time alone shouldn’t be the main reason for a redesign. That decision should depend less on trends and more on whether your audience is effectively engaging with your site. Here are some good reasons to consider a website redesign and how to determine if they apply to you.

#1. It Lacks State-of-the-art Presentation Of Your Brand

Having an updated website sends a message: Your company is healthy, forward-thinking, and ready to take on new customers. Good companies evolve and grow over the years and your website is the best way to showcase who you are. If you use modern website design elements to tell your story, you’re more likely to engage your audience and leave a strong impression.

#2. Your Website Is Not At All Competitive

Different industries support different website life-cycles. A consumer website needs to incorporate the latest design trends in order to keep its brand fresh and connect with early adopters. A more technical, manufacturing, or information-sharing site can often take a wait-and-see approach to new trends and focus on other redesign factors.

Check out the websites of your key competitors and compare them to your own site. If you’re considered a leader in your industry yet your site is the last to upgrade, it might be time to redesign.

#3 The Purpose Of The Website Has Changed

If your website’s purpose has changed, update its layout to be more in line with your goals. For instance, if you’re new goals are now to provide more lead generation content perhaps some “how-to” blog posts and ebooks, ensure you include CTAs on your homepage and other popular webpages.

#4 Your Website Doesn’t Reflect The Expansion Of Your Offerings

If the list of services that you provide has grown and your old website does not reflect the full suite of services that you now provide, this can result in customers going elsewhere to get a service that you provide because they weren’t aware that you offered that service. By redesigning your website you can expand your list of services to include all of the services you provide, so that each visitor and customer is aware of everything you offer.

#5 Your Website Is Not Search Engine Optimized

Perhaps your website was built utilizing a template or your URL’s are dynamic. A website redesign can help you improve your site architecture so that it is more SEO friendly. A website redesign can help you improve your coding and make your website as a whole more SEO friendly utilizing custom page urls, H1, H2, H3 Tags, Page Titles and Alt Tags by utilizing a more advanced Content Management System that gives you greater flexibility and makes optimizing your website easier.

#6 You Want To Improve Your Website Lead Generation

A new design that is streamlined with the right calls to action allows you to better optimize your website for lead generation. Implementing calls to action across each website page, including the blog posts, so that you are taking greater advantage of every opportunity to convert visitors into leads will significantly contribute to your bottom line.

#7 Your Website Isn’t Mobile Friendly

Mobile traffic is taking over the Internet and if your website is not optimized for mobile devices you could be losing out on big customer conversions and rankings from Google’s new algorithm update that penalizes websites that are no longer mobile friendly.
At Techsimplified, their web design team designs & develops websites that are responsive, meaning they reformat on any mobile or tablet device to be extremely user friendly and in line with Google’s new rules.

Found Valid Reasons To Re-do Your Website?

Identifying with one of the 7 scenarios above shouldn’t cause you to go into panic mode and dive deep into a redesign, but realizing a few hit close to home might mean it’s time to get cracking on a new design.

Your website is meant to bring you business. If it’s not doing that, it’s time to and that is where Techsimplified steps in.

Techsimplified believes that the website or app should convey the business message in a way that is easy to understand and easy to find. Too complex designs and too many clicks wary off the visitors costing companies direct/indirect conversions. Customer is king – this statement is true for a business’ online property as well. The company should deliver information and products in a way that gives clear design and effortless navigation

Think of Your Website Redesign as One of the Best Investments You Can Make

In the end it’s important to remember that doing a redesign of your website isn’t just another cost. It should be thought of as an investment that generates incredible returns. If it’s done right, your customer base should grow dramatically!