How To Choose The Best Advertising Agency- Answers By Mark & Make For Small Business

June 23, 2015

How To Choose The Best Advertising Agency- Answers By Mark & Make For Small Business

An ADVERTISING services is a service based business dedicated to create, design, plan, and handling the entire advertising and sometimes other forms of promotion for the clients. An advertising services also include marketing and branding strategies as well as sales promotions for its clients.

SMALL BUSINESSES who are yet to make their mark in the market requires good advertising and promotion to showcase their products and services. Rather than build an in-house team for advertising purpose, you can surely get effective results by outsourcing the same.  Regardless of the size of your business, outsourcing your advertising requirements can reap huge rewards.

 What do you mean by Advertising services?

Advertising agencies are in charge of coming up with creative ideas & solutions to the business development challenges that clients face.

Integrated MARKETING communications is a word getting tossed around a lot these days; businesses need to focus on their current and future needs which involve branding marketing and advertising together focused to promote business.

An agency which provides these above mentioned services along with creative production is a 360 degree media agency. They are deeply involved in all major discussions and decisions and partner with the clients in their growth.

What is the cost of Advertising services?

An ADVERTISING AGENCY has the right mix of media buying, marketing/ branding consulting and creative designing. Each service is based on rate cards (pre fixed by the agency) or a retainer.

It is important to be very clear on the scope of work and terms before entering into a contract to ensure a smooth process to start off with.

Based on the media spends various agencies offer a discount. Creative retainers are dependent on the amount of creative production required during a month. If quantum of work is not sufficient choose a rate card model, it will enable you to pay as you go.

It’s often best to choose a rate card model for a few weeks till you can test the compatibility and then shift to a retainer.

Which is a good option, In-house Advertising or Outsourcing the same?

SMALL BUSINESS owners who have regular requirement of creative designs and production need to employ a designer so that adaptations and corrections can be handled immediately, but the major design theme and creative input will always be more effective from an external agency. There are so many processes involved in release of an advertisement, an in-house team will make the process very ineffective and cause more damage than it can help.

  • A single point contact, marketing manager, will be sufficient to take the business ahead; it’s all that SME’s need to focus on today and rest should be the agencies job role.
  • Effective business growth needs the businesses focused on the business rather than saving on agency commissions.
  • If you find an advertising agency expensive wait till you work with amateurs.

What are the Benefits of Advertising services?

The key principle of advertising is to solve the problems of the BUSINESS DEVELOPMENT and growth of the business is based on the creative solution offered by advertising agencies.

  • Finding the right target audience, increasing awareness via methods not tried before by the organization are the core functions of advertising.
  • Being any media, online, web, outdoor, TV, radio or outdoor advertising using the right mix is the main challenge, coordination all campaigns to improve awareness and drive business growth is the main focus of advertising agency.
  • A transparent and bold direction for the future can be planned which will give the organization more planned and definitive approach in building internal teams.
  • The right time to choose or shift to an advertising agency is when you are ready to take out an insurance policy so that your customers are not taken by your competition.

What to look for when selecting an agency which is into Advertising services?

There are many agencies that say they provide total support; make sure to test out all the functions before zeroing in on an agency. The difference between assuring and delivering are things which need to be looked at as most agencies take on challenges before they have solutions in place. A good 360 degree agency can and should be able to solve absolutely all your branding, marketing, advertising and designing problems.

About MARK & MAKE  

Mark & Make Media (M&M Media) adds value to your organization/brand/identity by offering 360 degree Media Solutions. Web Design & Development, Graphic Design, Branding, Marketing, Advertising, Printing, Consulting, Packaging, etc. you name it, M&M Media does it. M&M Media has a unique team of enthusiastic and creative individuals with a strong vendor connect to understand and establish the unique perception of your business so it can establish an unshakable place it deserves.

Suraj Krishnan is a Founder Director of Mark & Make helping businesses to add value by offering 360 degree media solutions.

June 23, 2015

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