How To Choose Best SMS & Email Marketing Agency

June 24, 2015

How To Choose Best SMS & Email Marketing Agency

SMS & Email Marketing is a marketing technique that uses permission based text messaging to spread promotional messages. Serious marketing gains are being realized by the professionals in all business markets using this marketing method.

To keep up with the changing marketing trends, SMS & Email Marketing are much in vogue these days. This marketing method has gained amazing results, and there has been an effective boost witnessed earning a huge response of clients and customers in less time. The key objective of this marketing campaign is it easily creates visibility and brand awareness even in high competitions.

To understand it in simple terms, we have lined up basic Q & A that would help small businesses in leveraging SMS & Email marketing practices:

  1. What is SMS & Email Marketing?

When it comes to marketing, it’s all about integration. No one marketing method should work alone. In fact they are worked together when they are complemented by another platform. The relationship between SMS & Email marketing is a fine example of this. This two can bounce together, helping the brand to keep it alive in prospects and existing customer’s mind.

There is not much competition when it comes to SMS & Email marketing. If the business emails and SMS have the memorable headlines and marketing valuable services, then the customers and clients are likely to be more interested in reading the same.

  1. What is the cost of an outsourced SMS & Email Marketing?

Marketing campaigns are all about getting responses, that’s the first rule of marketing. You will probably want to receive replies at some stage- whether it is call-to-action or handle un-subscribers. This is all about personal preferences; the costing depends on which kind of services you are choosing?

  • Personalized email and SMS
  • Occasional email and SMS
  • Scheduled SMS and email

There are additional costs which are applicable for receiving replies and setting up a number.  There are plentiful of options to suit your requirements, make sure you find the best one to suit your campaign.

  1. Which is a good option, in-house SMS & Email Marketing or an outsourced SMS & Email Marketing?

In-house or outsource? With the growing demands of today’s multi-channel marketing campaigns putting a strain on marketers. If you want to have a powerful platform, but don’t have the capacity to do everything in-house, it may make sense to outsource SMS and EMAIL MARKETING SERVICES. For small businesses, leveraging full service of email and SMS MARKETING can help you boost your business.

Consider below mentioned significant reasons that says outsourcing will be a wise decision:

  • Budget: It is always about cost. The cost associated with building SMS and EMAIL MARKETING platform may exceeds with an in-house team as this includes benefits and overheads. It is also important to note that hiring a single professional will likely not be enough; you will need a team of at least 5 members. Therefore, outsourcing your marketing campaign make sense.
  • Availability of required expertise: As noted above, you have no budget, but you still need to do online marketing then your choice is to in-house that means doing it yourself or hiring professionals. If you are choosing to do yourself, you will need to learn it and be expertise at it. There are quite a few challenges associated with it, which suggests that hiring SMS and EMAIL MARKETING SERVICE PROVIDERS will be helpful in getting quick results.
  • Creative resources: If using SMS and EMAIL MARKETING TOOLS would be getting you results, probably majority of the companies have already put up the practice. The outsourcing agency has a creative resource at hand which will do wonders to your marketing campaigns.
  • Operational resources: This is the most painful variable that an in-house marketing department needs to consider. Do you realistically have time to actively monitor your campaigns? Also, will you be able to stay ahead of emerging trends? If your answer is “no” then, it will best in your interest to outsource to the SMS and EMAIL MARKETING COMPANY.

4.    What are the benefits of an outsourced SMS & Email Marketing?

Outsourcing your email and SMS MARKETING SERVICES allows you to focus on your core business. By letting specialized professional agency take care of it, you achieve the best results for your budget. The benefits to outsource SMS & Email marketing you get are:

  • Save money on manpower
  • In lesser efforts you get more results
  • Save your time and efforts in learning new trends which are now implemented by the agency itself
  • You save on infrastructure
  • You get dedicated coordinator with the team of highly qualified experts in SMS and Email marketing
  • Your business grows rapidly
  1. What to look for when selecting an outsourced SMS & Email Marketing?

Choosing the correct SMS & EMAIL MARKETING COMPANY is a tough job. Are you looking for a sophisticated platform to optimize your SMS & Email marketing campaign for your small business? Read out the proven advice on how to choose the right provider to meet your business strategy.


What to look for:

  • Who is your audience: Before looking for an outsourcing agency, understand your scope of your needs. How big is your target audience? The agency that you are shortlisting should understand your business requirement and know to which targeted audience they should send SMS and emails.


  • What to send: The professional agency knows what to pitch to the targeted customers. Check their references or their work examples to have a better understanding about the agency you are hiring will be able to do a good job.


  • How often to send: You don’t want an irritated customer/client base rather a growing one giving you good response. A professional outsourcing agency knows the frequency of sending SMS and Emails. This is another thing to consider when you are out shortlisting your marketing service provider.


Apart from the above mentioned, you need to figure out the budget with them, and the kind of services and support if offers to make your marketing campaign successful. Once you achieve your initial goal, you will be surer that outsourcing your SMS & Email marketing to EMAIL MARKETING SERVICE PROVIDERS was the best decision.



June 24, 2015

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