How To Choose Best Sales & Marketing Outsourcing Agency- Answers By 366Pi For Small Business

OUTSOURCING Sales and Marketing is an art of handing over the entire sales and marketing demands of the company to the third party. Outsourcing offers 3 distinct benefits like, it gives access to the high quality talent, and it negates the need for an in-house team and reduces overheads.

A lot of small business owners get a puzzled look on their face when they hear the term “OUTSOURCE SALES & MARKETING”. Outsourcing sales and marketing lightens the load for the company owners and managers who are already wearing too many hats within their organization.

Rather than diverting your money and time in trying to learn the necessary tools and strategies, many organizations are outsourcing sales and marketing tasks. It is best practices that now a day companies are outsourcing the task. Is your company missing out the business? Is it struggling with the desired growth that it should reach? Read on these questions and answers that will help you understand why OUTSOURCING sales and marketing is good.

What do you mean by outsourcing sales/marketing?

​Marketing, as understood in business parlance, is a cauldron of activities that spans across Branding, Positioning, Pricing, Communication, Promotion, GTM et al. It requires people with diverse skills and competency to come together to be able to get termed as a marketing team. And, those resources come at a cost!!! For any Start-up or emerging business capital is that one scarce thing that prevent them from building a robust marketing team and going to market.

This is exactly where Marketing Process Outsourcing, one of the flagship services at 366Pi Consulting, comes into play. We act as an outsourced marketing team for our clients and manage their day-to-day marketing activities. And, when we say marketing, we mean entire gamut of the same and not just one or two random stuff.

Secondly, marketing is often confused to sales. As a matter of fact, marketing is an enabler to sales and hence when you outsource marketing you are actually outsourcing your sales enabler as well, though indirectly. We don’t cater to direct, on-road selling activities.

 What is the cost of outsourcing sales and marketing services?

​ The cost of MARKETING PROCESS OUTSOURCING is directly proportional to the business type, internal capability, target market, key process in place, and few other critical parameters. It’s not one-size-fits-all service and the deliverable as well as cost is customized per specific client. But yes, it’s definitely lot cheaper than retaining an in-house marketing team.​

 Which is a good option, In-house sales and marketing or Outsourcing the same?

​ If you have all the relevant marketing capabilities in-house or if your business is liquid enough to absorb the capital investment on such a team then in-house could be a good option. Otherwise, outsourcing is the proven and profitable model. A few large organizations even outsource some part of marketing to be handled by experts than trying to build everything in-house. Marketing should be understood as a profit center and not managed as a cost center.

What are the Benefits of an Outsourcing Sales and marketing services? 

​OUTSOURCING sales and marketing is a good investment for organizations that don’t employ a large, in-house team. You only pay for what you need, when you need it.  Here are the benefits that your organization can enjoy by hiring an outsourcing sales and marketing team.

• Cost benefit
• Expert team
• Pragmatic management of marketing process
• ROI
• Fine blend of people with appropriate technology, etc.​

What to look for when selecting an agency which is into outsourced sales and/or marketing?

​There are lots of companies in the marketplace offering varied sales and marketing services. One of the key things to look for, probably the top things to look for in fact is the company that specializes only in sales and marketing engagements. Some of the key elements that you should consider while selecting an agency are:

• Experience
• Success Stories
• Approach
• Cost
• Process

About 366Pi Consulting   

366Pi is a boutique consulting company that works with customers across the globe. Driven by values, passionate to succeed and appetite for growth; it is a unified team with decade of successful consulting experience.

Sushant Bharti is a co-founder and Management consultant of 366Pi Consulting. Sushant primarily focuses on following areas like Strategic planning, Business planning, Product management, and Market strategy.